Comparing Auteur and Hollywood Film posters from 3 genres; Horror, Romantic Comedy and Animation Adventure.

1. +
Auteur and Hollywood
Film poster comparison

2. +
The picture clearly takes up a higher
percentage of the poster than the text but the
title of the film, which is in yellow contrasting
with the blue background, overlaps about a
third of the image.
The selling line of the film is at the bottom of
the poster in white, slightly larger than the
yellow text underneath advertising the date of
release.
The main characters are positioned centrally,
brightly coloured with warm tones whereas the
secondary character, the villain, is to the right
of the poster, in the background in a darker
blue light surrounded by fog to emphasize the
contrast in characteristics.
The setting of the film is also made clear by
discretely inserting the Big Ben clock behind
the main characters to the left.

3. +
The main aspects of the picture from the film
are positioned in the center but nearer the top
of the poster rather than taking up the entirety
as the images fade out as they get closer to
the edge.
The title of the film is almost as large as the
main character who is portrayed as a
silhouette with his dog companion and stands
out as it is yellow which contrast with the
darker blue/black of the faded globe clearly
symbolizing an adventure film.
The producers of the film are positioned at the
top of the poster whereas other important
members of the company are positioned at
the bottom; their names are less recognizable
so less important.

4. +
The scene from the film takes up the entire
poster and clearly sets the scene for the
movie. The main characters are central and
express signs of comedic value also made
clear by the choice of actor and actress who
are significantly mentioned at the top of the
poster in red text but small to not detract from
the title of the film.
The title of the film is smaller than the main
characters but is still large enough to display
importance and having used 3 different
colours to stand out on the sandy background
makes it more memorable.
The date of release is slightly smaller than the
text of the actor/actress’ name but in a
different colour to the billing block and larger
to highlight the need for this text.

5. +
There are numerous images that create the
background of the poster highlighting the idea
of ‘(500)’ that is partial to the title.
The idea of ‘Summer’ is also highlighted by
the yellow sun that surrounds the title of the
film that is the largest text on the poster; the
largest feature in fact.
The main character is sat at the bottom right
of the poster, proportionally smaller than the
title but coloured very differently to the blue,
pale scheme; he’s dressed in black and grey.
The selling line is also at the bottom of the
poster in blue and a different font. The same
font is used to present the actors and
actresses names showing their relationship to
the story line.
The release date is in yellow and the same
font as the selling line to make it stand out.

6. +
There central image of the poster includes the
presumed main characters and the genre of horror is
emphasized due to the facial expressions on the
woman and man; the man being aggressive and
scary and the woman showing signs of fear and
defense as she holds a knife.
The central image also stands out the most on the
poster due to the fact it is in colour whereas the
remaining features are in black and white. The image
is the largest feature of the poster.
The main colour of the poster is white but there is a
strip of black at the top of the poster which presents
the selling line in white and is quick for the audience
to see giving immediate marketing.
The title of the film is the largest text on the poster
and is in black under the main image in a droopy,
common, horror styled font. This is equally as large
as the selling line strip showing it’s equal importance
but the title isn’t highlighted.
Underneath the title is the billing block with the main
member of the production company in the center of
his own line.

7. +
The majority of the poster is black highlighting the idea
of darkness which is in connection with the genre of
horror.
The idea of darkness is also made clear through the
torch like lighting on the upper half of the females face
which takes up around a 1/3rd of the poster.
The expression on the girls face comes across as quite
fearful but there is a hint of mystery and uncertainty due
to the hidden half of her face.
The setting is clear with the upper quarter of the poster
being black trees with dim light piercing through.
The poster includes a synopsis of the film which is in
addition a selling line for the film as it is left on a
cliffhanger and comes across as curious to the
audience.
The text is a lot smaller than the title of the film which is
displayed at the bottom of the poster in a creepy font
similar to the idea of witch fingers which is relevant to
the title. The text is all in white.
The website for the film is emphasized in red even
though it is very small text. Including a website page link
would improve marketing and audience numbers.