Film marketing involves promoting a film through various campaigns and strategies to maximize revenue early in the film's release. Marketing budgets for films can be half or up to three times the production budget. Strategies include creating viral video campaigns, linking to blogs and emails, building film-specific websites, paying for online advertisements and using social media. Other common marketing tactics are trailers, film posters in various sizes and shapes, paid advertisements in magazines and newspapers, merchandising partnerships, promotional giveaways and competitions.