This document analyzes and compares four different movie posters for the film "Looking For Eric" in terms of the genres they portray. Poster 1 depicts a dark, atmospheric style reminiscent of classic British films. Poster 2 shows Eric holding flowers, suggesting a romantic comedy with its brighter lighting. Poster 3 features Eric in a Manchester United shirt after scoring a goal, emphasizing it as a football film. Poster 4 also references British football through its red color scheme and collective group of men, portraying the film as British.

1. Looking For EricBy Molly Smith
Analysing Looking
For Eric film posters
in terms of the
genre they are
trying to portray

2. Looking for Eric:
notes:Looking for Eric: notes:
• Genre: drama/ comedy
• Football film starring Eric Cantona
• Eric is a postman
• British film
• Released on 12th June 2009
• Budget: £4million
• Box office: $11,546,932
• Director: Ken Loach – also director 49 other films
• Rated 15

3. Poster 1: A Ken
Loach film
The black and white poster reminds me of
a classic British film because American
film posters usually look more glamorous
and classy and it reminds me of a working
class sort of film due to the black and
white colours.
The lighting in this film
poster isn’t saturated and
uses low key lighting so it
makes the viewers of the
poster think the film will be a
dark, non atmospheric film.
Eric is holding
an Eric
Cantona mask
which
emphasises
the film will
be based on
football.

4. Poster 2: A romantic
Comedy
This poster makes the audience think that the film will be
more of a romantic comedy because the poster has a
woman standing and smiling next to Eric and the poster
shows Eric holding a bunch of flowers, probably for her.
Also the lighting is more saturated in this poster which
emphasises the romantic side of the film more.
The facial
expressions of
Eric and Eric
Cantona’s faces
add the
comedic side
to this film
poster as Eric’s
facial
expressions
look quite
dopey or in a
day-dream and
Eric Cantona’s
facial
expressions
look confused.
The tagline of the
film is ‘Everybody’s
looking for a hero.
Some of us find
them’. This
highlights the
romantic side of
the film even more
because it can
relate to Eric
finding his hero
(the woman) and
can relate to the
woman finding her
hero (Eric)

5. Poster 3: A
Football film
This poster resembles
a football film
because the
background colour of
the poster is red,
relating to Man U
football club. Also Eric
Cantona is on the
poster, and he used
to be a footballer.
Furthermore, Eric is
standing with his
arms in the air
looking like he had
just scored a goal and
he is wearing a Man U
t-shirt.
The fact that the tagline says ‘It all began with
a beautiful pass…from Cantona’ suggests that
the film is definitely going to be about football
as it sounds like something a commentator
would say at a football match.

6. Poster 4: A
British MovieThis poster looks
like a British movie
because it doesn’t
use as glamorous
colours as
American films.
Also the film
poster states
that Eric
Cantona is in the
film and he used
to be a British
footballer,
therefore this
emphasises the
film being a
British film.
The background
colour shows red
which can relate
to the football
side of the film,
linking to Man U
football club.
The fact that there is a group of men standing together in
the poster can relate to other British movie posters such as
‘Shaun of the Dead’ and ‘This is England’ as there are a
group of people together standing underneath the main
part of the poster.