The document discusses characteristics that make successful film posters and magazine covers. It analyzes posters for Avatar and Harry Potter, noting they clearly show the genre and highlight the title and director. It also examines magazine covers for Sherlock Holmes and Inception, pointing out they draw attention to the main character and hint at the genre through imagery and text that reference other popular franchises. Overall, the document argues effective promotional materials attract viewers by prominently featuring the title, main stars, and implying the genre.