In his piece I will state how I intend to address my target audience.

1. How will I address my
target audience?

2. Research
 According to my research a lot of horror fans are
women usually aged between the years 14 and 24.
 As this is the case our horror trailer needs to
focus on marketing itself to both the teenage and
the young adult demographic.

3. How to address our target demographic
part 1
 We plan to address our target demographic by using codes
and conventions that are typical of the genre.
 So far I have got plans for this such as showing the villain
in the dark in order to connote that he is evil and is
something for he audience to recognize should be feared.

4. How to address our target demographic
part 2
 As well as this I thought that we could also address our
target demographic by playing suspenseful music, a key
convention of the Horror genre as it raises the suspense of
the scenes happening in the film.
 Finally I thought that we could also address our target
demographic by showing blood scenes in order to
emphasise that e killer is a violent and dangerous person.