This document discusses how to create an effective book launch site to promote and sell an author's book online. It explains that a book launch site goes beyond an author's regular website by specifically focusing on marketing a new book release. The document outlines the key elements that should be included on the different pages of a book launch site, such as a landing page with a sales pitch, bonuses, and testimonials to entice purchases, as well as pages to view bonus gifts and download purchased gifts. It also notes that a book launch site can be leveraged repeatedly for future book campaigns.

1. A Book Launch site?
Is it the same as my website?

2. I want to be a best seller online!
My website sales are too slow.

3. HELP! I don’t know where to begin!
It’s a TOOL!
Once created, use it
over and over.

4. I have a website, won’t it do?
Your website is your
presence online.
It’s the BIG PICTURE
and is similar to a
Business Plan.

5. Is it hard to do?
Nope!
Get a TEAM!

6. What’s in it for them?
• Marketing Exposure
• Mailing list
• CASH – as Affiliate

7. 4 Key Pages = Book Launch site
4 Key Pages are …
1. Landing page
2. Gift viewing page
3. Form to redeem gifts
4. Gift download page

8. The Landing Page
6 Key Elements are …
1. Header
2. Sales Pitch
3. Bonus
4. Gift Temptation
5. Call to Action
6. Testimonials

9. HEADER

10. BOOK
COVER

11. BOOK
TITLE

12. AUTHOR(s)

13. TAG

14. Video &
Sales
Pitch

15. CALL TO
ACTION

17. Do you have a Make them drool!
BONUS?
Gimme!
Gimme!

18. What is the problem
your book is the solution to?

19. What have people said?
Buyers like
reassurance.
3rd party
endorsements
are GOLD!

20. Another call to action!

21. Gift Viewing Page
Include …
1. Graphic
2. Description
3. Value

22. Gift Preview

23. Form Page
Keep it SIMPLE …
1. Name
2. Email
3. Books bought
4. Payment I.D.#

24. Get their information

25. Gift Pick-up Page
Keep it SIMPLE …
1. Instructions
2. Description
3. Link

26. Gift Pickup

27. Here’s the formula …
Landing page Gifts (=TEAM)
In Addition, You Get …
• Strategic Alliances
• Higher Amazon, B&N ranking
• Motivated Customer Database
• Tool for future campaigns

28. “Show Me About Book Publishing”
website used by permission
Book Launch site created by
Shannon Parish,
www.BookLaunchSites.com
Cartoons by
Shannon
Parish, www.ShannonParish.com
© Copyright 2012 All rights reserved Shannon Parish