The presentation from the Final Mile weekend - to finish a side project. I created a table of contents, pitch and an introduction. The book is tentatively called 'Findability for e-commerce.'

1. The Final Mile presentation
Mags Hanley
29 Nov 2015

2. First port of call…
Discussion with James Ross to identify which on
my ideas to go with
1. IA e-commerce book
2. UX management book
I went with the IA e-commerce book

3. The premise

4. Table of Contents

5. And now…

6. The pitch
For e-commerce retailers who want their products to be
found easily and quickly, thereby increasing sales, the
‘Findability for e-commerce sites’ book is a guide that
teaches you how to structure and organise your site to
match the way people think and search for products.
Unlike the 2001 book E-Commerce User Experience book
by Jakob Nielson, the book focuses on designing and
optimising the e-commerce site and integrating with
search engines and social networks.

7. The writing
• Introduction of 500 words and pictures
• A chapter of 800 words that will morph into
Part 1: Setting the scene