What If - University of Oregon School of Journalism presentation

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Slides from the presentation given by Peter Yesawich, Jr. and Stephen Landau to the University of Oregon. The graphs on slides 19 - 26 are from the SoDA Digital Marketing Outlook - http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

Peter
Yesawich,
Jr.
Independent Digital Strategist
Interactive Creative Director
Entrepreneur
Author &
Co-Founder
of Digital Buzz Blog
@pyesawichjr

Stephen
Landau
Creative Director
Co-Founder of Substance
Event Organizer
Optimist & Believer
in Doing Better
@stlandau

Who have we had the
pleasure of working with?

Peter
Yesawich,
Jr.
Intel, Audi, Pepsi, Porsche,
Wrigley’s, American Crew,
TD Ameritrade,
Four Seasons
Hotels & Resorts,
Marriott International,
Hilton International,
The Las Vegas Sands Corporation,
Hard Rock Hotels & Casinos

Stephen
Landau
Travel Oregon, Nike, Portland
Trail Blazers, Outrigger
Hotels & Resorts, National
Geographic, Ohana Hotels,
ClimatePath, Intel,
Substance Labs, Oregon Coast
Visitors Association, Rock & Roll Hall of
Fame and Museum, Waikiki Beach Walk

Recession. War. Politics. Climate Change. Technology. Ethnography.

(Is there a difference between Digital and Interactive?)

We are getting
bigger, faster
and smarter.
You can’t run
and hide.

More trends in Digital.
Or Interactive.
Whatever you want to call it.

Attentiveness is required by the entire organization.

Information flows freely
and fast. Use it to your
advantage.

Decisions are made
based on facts, not on
gut or instinct.

Okay, sometimes it’s based on gut and instinct. But it’s
gut and instinct based on experience with facts.

Even more trends in
Digital & Interactive.

Location. Relevancy.
Personalization. Sharing.
Content Creation. Real-Time.
Real-World. Mobile.

Content is everywhere. It
can happen anywhere.
Embrace it.

People will pay for
great content, but people
also believe free content
is a right.

Digital is not about the
funniest, most
entertaining “one-off.”
Digital is about who has
the longest legs.

Highly immersive
sites. High definition.
Third dimension.

Social Integration:
embedded elements in
everything.

Gaming
+
Web
+
Media
+
Entertainment
=
Integration

Social media experts are assholes and liars.

The age old
“water cooler” effect is
alive and well. It’s just not
around the water cooler.

Brands fall short, scared
of commitment to social.

Measurement of
Social + Paid + Earned
Media needs to be
understood.

Micro-transactions.
Mobile transactions.
Mobile is consuming us.

Smart is the new cool,
and self-education is
the vehicle.

Traditional vs. Digital is no
longer an argument.
Just stop already.

Digital is embedded into
our lives and everything
we do.

Advertising & marketing
will finally be about
solving business problems
with creativity and
technology.

Everything we do is
measurable, tangible and
easily optimized.

Agencies will break apart
the traditional structure.

The new agency will
have “titles” but will be
flat. Responsibility
is distributed.

The new agency model
requires a top-down
commitment.

The new agency model
requires a bottom-up
commitment.

Integrated
thinkers, doers
and innovators
are needed.

Don’t just do one
thing well, do
many things well.

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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Concept of Marketing Information systems .ppt(1).pptx....

arshrathee745

Embark on style journeys Indian clothing store denver guide.pptx

Omnama Fashions

Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

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学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

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Embark on style journeys Indian clothing store denver guide.pptx

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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样

What If - University of Oregon School of Journalism presentation

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