This document summarizes the key findings of the 2014 Global Crowdsourcing Pulse Check survey. It finds that crowdsourcing is growing substantially and expected to continue growing in popularity over the next few years. Several industries like healthcare, manufacturing and education are seen as most likely to be disrupted by crowdsourcing. While crowdsourcing faces some challenges around intellectual property and regulatory issues, most believe that large corporations will increase investments in crowdsourcing and that it is not merely a passing fad. There is also a need for better sharing of crowdsourcing best practices. In summary, the survey shows crowdsourcing is becoming more mainstream and integral to business operations.

1. 2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #csweurope

2. Paradox - Denmark Innovation
#1 Satisfaction with Life Source: University of Leicester
#1 Least Corrupt Source: Transparency International
#1 Most Egalitarian Source: United Nations Gini
#1 Happiest Country Source: Gallup
#1 Smartest City - Copenhagen Source: Fast Company

3. What Happened?
1st
2nd
7th
9th
15th
6th
4th
3rd
16th
12th

4. Where are you on the crowd continuum?
“It
Makes
Money”
“It
Creates
a Better
World”
“It
Produces
Better
Results”

5. No Matter Where You Are…

6. Why CSW Europe =
Crowdsourcing Karma

7. “Crowdfunding” - #1 in Europe

8. “The Mainstreaming of EuroSharing”
54% Europeans willing
to rent TO others
44% Europeans willing
to lease FROM others

9. The
Smartest

10. The Most
Potential

11. The Most
Civic-Minded

12. The Most
Disruptive

13. The Most
Infamous

14. The Most
Deadly Serious

15. The Most
Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase

16. Some slang of
Uber (e.g.
Uberfication)
“Disruptive”
Citing Jeff
Howe and
2006
“Microtasks”
King Louis XVI
“Gamification
”
Iceland
Constitution
Mechanical
Turk
Human-based
Computation
Pebble Watch
“Airbnb”-ified
Internet of
Things, bonus
if called IoT
My Starbucks
Idea as
Recent
Example
“Cloud” and
“Crowd”
together in
same phrase
Any word
derived from
the Swahili
word….
Oxford
English
Dictionary
Veronica
Mars
The Netflix
Prize
“Participatory
design”
“Demo-cratization”
Distributed
problem
Solving
Citing James
Surowiecki
and Wisdom
of Crowds
ALS Ice
Bucket
Challenge
Vikings

18. Google confirms the “crowd” has room to grow

19. What do you expect growth wise in the “crowd
economy” for 2014 and 2015?
“Substantially more than
current growth”
“More than current
growth”
“Same as
current growth”
“Less than
current growth”
Source: the 2014 Global Crowdsourcing Pulse Check

20. What do we call this “crowd thing”?

22. Are we warring with social media?

23. Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome
The Crowd Universe The Social Universe

24. Why are we attracted to the
“crowd” movement?

25. #1 We love crowds’ disruption
possibilities

26. #2 Crowds connects people with
purpose

27. #3 Crowds keeps us on the leading
edge

28. The big 6 “Meta” Crowd Trends

29. The Other Crowd Facilitators
#1 -The rise of entrepreneurial startup
culture
#2 – Growth of free
agents/freelancing/independent
contracting
#3 - Expanded global marketplaces
and scale

30. Biggest Crowd Growth Sub-Segments
@seanmoffitt @crowdweek

31. Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th
@seanmoffitt @crowdweek

32. Leading and Managing the Crowd

33. “Solves
Problems from
Non-
Traditional
“Funds Sources”
New
Ideas/Busi
ness”
“Identifies
Crowd-based
Insight/Surface
s New
Perspectives”

34. What are the top 7 ingredients….

35. @seanmoffitt @crowdweek

36. 1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.

37. 2. Triggers, Incentives and Motivations– Kiva

38. 3. Great Product, Step Change Innovation

39. Top Impasses for
a Successful Crowd Initiative

40. #1 Legal & Regulatory Hurdles

41. #2 Time for Staff to Manage It

42. #3 Organizational silos/adoption issues

43. Crowdsourcing : Storm Clouds Ahead?

44. #1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion

45. “We will need to find significantly
better ways to manage and curate
crowdsourcing and crowdfunding
efforts than we do now.”
82% strongly believe/believe
@seanmoffitt @crowdweek

46. “Large corporations will expand their
investments in
crowdsourcing/crowdfunding.”
82% strongly believe/believe
@seanmoffitt @crowdweek

47. “The future of equity crowdfunding
will threaten venture capitalists and
angel investors.”
42% strongly agree/agree
37% strongly disagree/disagree
@seanmoffitt @crowdweek

48. “Crowdsourcing is nearing its height
in popularity and as a term, will be
considered a fad in the future.”
76% strongly disagree
@seanmoffitt @crowdweek

50. “There is a need for a centralized
forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”

52. Key Takeaways
 The world is a blur and it’s getting smaller
 Crowdsourcing is growing up; no longer a play
thing, it is creating real value
Best crowd practices are starting to develop;
crowds are disrupting and becoming the fabric of
what we do
 Someone has to lead the crowds