Presented at Crowdsourcing Week Global 2014 by Sean Moffitt, Managing Director of Wikibrands. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

1. 2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #cswglobal14

2. CSW = Crowdsourcing Karma?

3. Singapore Washington
Toronto San Francisco
New York Bangalore

5. The Most
Disruptive

6. The Most
Potential

7. The Most
Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase

8. The Most
Poignant

9. Where are you on the crowd continuum?
“It
Makes
Money”
“It
Creates
a Better
World”
“It
Produces
Better
Results”

10. No Matter Where You Are…

12. Could Gartner be Right About Crowdsourcing?

13. Google confirms the “crowd” has room to grow

14. “Substantially more than current growth”
“More than current
growth”
“Same as
current growth”
“Less than
current growth”
What do you expect growth wise in the “crowd
economy” for 2014 and 2015?
Source: the 2014 Global Crowdsourcing Pulse Check

15. Why are we attracted to the
“crowd” movement

16. #1 We love crowds’ disruption
possibilities

17. #2 Crowds connects people with
purpose

18. #3 Crowds keeps us on the leading
edge

19. What do we call this “crowd thing”?

21. Are we warring with social media?

22. 77th61st
19th

23. The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome

24. What is driving our optimism?

25. The big 6 “Meta” Crowd Trends

26. Crowd Change Factor #1 -The rise of
entrepreneurial startup culture
60% of millennials consider themselves
enhtrepreneurs

27. Crowd Change Factor #2
– Growth of free
agents/freelancing/independent

28. Crowd Change Factor #3
- Expanded global marketplaces and
scale

29. Biggest Crowd Growth Sub-Segments

30. Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th

31. Leading and Managing the Crowd

32. Why Crowdsource?

33. Top Objectives for
Launching a Crowd Venture

34. What are the top 7 ingreients of….

35. Top Success Factors for
a Successful Crowd Initiative

36. A Crowdworthy Idea – Taskrabbit - Your Tasks, Done.

37. Triggers, Incentives and Motivations– Kiva

38. 3. Great product, Step Change Innovation

39. Top Impasses for
a Successful Crowd Initiative

40. #1 Legal & Regulatory Hurdles

41. #2 Time for Staff to Manage It

42. #3 Organizational silos/adoption issues

43. Crowdsourcing : Storm Clouds Ahead?

44. #1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
#4 Opportunity for Scandal/Fraud
#5 Management Time is Excessive

48. Strongly Agree/
Agree
Strongly Disagree/
Disagree

52. Key Takeaways
 The world is a blur
 The world is getting smaller
 Crowdsourcing is growing up and maturing – this is no
longer a play thing
 Best practices are starting to develop/we are creating
impact
 Someone has to lead the crowds

53. I. Find survey at:
www.crowdsourcingweek.com
@SeanMoffitt
II. Full 2014 Global
Crowdsourcing Paper thought
paper:
May 12th
III. Interviews this week:
6 Questions I still need
Answered

54. “There is a need for a centralized
forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”