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CANNES LIONS 2016
9 INSPIRING TRENDS SPOTTED
AMONG THIS YEAR WINNERS
Photo: Cannes Lions 2016 FB page
We live in the high-tech era. But it’s a myth that every problem has only a high tech solution. Sometimes
simple technolog...
PAPER GLASSES
GOLD LION: PR
SAVE THE CHILDREN AND SANTILLANA
GREY MÈXICO
Case study video: https://www.youtube.com/watch?v...
LIFESAVER BACKPACK
INNOVATION LION: SHORTLIST
LUKI
J. WALTER THOMPSON COLOMBIA
Case study video: https://www.youtube.com/w...
PREPEX
GOLD LION: INNOVATION
CIRC MEDTECH
Case study video: https://www.youtube.com/watch?v=xRvahd9WsFI
SAVE ME THE SKIPASS THAT SAVES LIVES
GOLD LION: PRODUCT DESIGN
ÖTZTAL TOURISMUS
SERVICEPLAN
Case study video: https://www....
TOUCHABLE INK
INNOVATION LION: SHORTLIST
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
J. WALTER THOMPSON BANGK...
MOTOREPELLENT
INNOVATION LION: SHORTLIST
DUANG PRATEEP FOUNDATION
BBDO BANGKOK
Case study video: http://www.adforum.com/cr...
According to a dictionary art is the expression or application of human creative skill and imagination. It
seems that the ...
VAN GOGH BNB
GOLD LION: PR
ART INSTITUTE OF CHICAGO
LEO BURNETT CHICAGO
Case study video: https://www.youtube.com/watch?v=...
THE NEXT REMBRANDT
GRAND PRIX: CYBER
ING
J. WALTER THOMPSON AMSTERDAM
Case study video: https://www.youtube.com/watch?v=Iu...
DREAMS OF DALÍ
GOLD LION: CYBER
THE DALÍ MUSEUM
GOODBY SILVERSTEIN & PARTNERS
Case study video: https://www.youtube.com/wa...
ART WITH WATSON
GOLD LION: DESIGN
IBM
OGILVY & MATHER
Case study video: https://www.youtube.com/watch?v=Hlh2zecIjHM
ARTQUARIUM
GOLD LION: DESIGN
PAPAWIN CO.
OGILVY & MATHER
Case study video: https://vimeo.com/166157484
FALTER/INFERNO
GOLD LION: DESIGN
FALTER NEWSPAPER
JUNG von MATT
Case study video: https://www.youtube.com/watch?v=uLRUd9wM...
SHIFTING PERSPECTIVES
GOLD LION: DESIGN
SYDNEY OPERA HOUSE
INTERBRAND AUSTRALIA
Case study video: https://www.youtube.com/...
We live in the era of data-driven marketing. And data is not a buzzword anymore.
#3 DATA
SEA HERO QUEST
INNOVATION LION: SHORTLIST
DEUTSCHE TELEKOM
SAATCHI & SAATCHI
Case study video: https://www.youtube.com/wat...
THE HOUSE OF CLICKS
GOLD LION: PR
HEMNET
PRIME
Case study video: https://vimeo.com/141663270
RAISING EYEBROWS AND SUBSCRIPTIONS
GOLD LION: CREATIVE EFFECTIVENESS
THE ECONOMIST
PROXIMITY LONDON
Case study video: http...
FOCUSMOTION
INNOVATION LION: SHORTLIST
FOCUSMOTION
R/GA
Case study video: https://www.youtube.com/watch?v=DhG76JrpO-Q
WILSON X CONNECTED BASKETBALL
INNOVATION LION: SHORTLIST
WILSON SPORTING GOODS
PHENOMENON
Case study video: https://www.yo...
THE NEXT REMBRANDT
GRAND PRIX: CYBER
ING
J. WALTER THOMPSON AMSTERDAM
Case study video: https://www.youtube.com/watch?v=Iu...
It seems like we moved back to 2013 when wearables were really hot. And to be honest - I did not expect
so many projects b...
JACQUARD
PRODUCT DESIGN: GRAND PRIX
GOOGLE
GOOGLE CREATIVE LAB
Case study video: https://atap.google.com/jacquard/
THE SOUND SHIRT
INNOVATION LION: SHORTLIST
JUNGE SYMPHONIKER HAMBURG
JUNG von MATT
Case study video: https://vimeo.com/166...
SAMSUNG BLIND CAP
MOBILE LION: GOLD
SAMSUNG ESPAÑA
CHEIL SPAIN
Case study video: https://www.youtube.com/watch?v=8caXvQpWF...
BRAINBAND
PROMO & ACTIVATION LION: GOLD
SAMSUNG AUSTRALIA
LEO BURNETT SYDNEY
Case study video: https://www.youtube.com/wat...
DOT. THE FIRST BRAILLE SMARTWATCH.
GOLD LION: INNOVATION
DOT INCORPORATION
SERVICEPLAN, SERVICEPLAN KOREA, DOT INCORPORATI...
HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD
PRODUCT DESIGN LION
DOPPLER LABS
Więcej: https://hereplus.me/
NETFLIX SOCKS
INNOVATION LION: SHORTLIST
NETFLIX
DEEPLOCAL
Case study video: https://www.youtube.com/watch?v=Fi6RLrJrjLQ
SUN HATS
INNOVATION LION: SHORTLIST
EPM EMPRESAS PÚBLICAS DE MEDELLÍN
DDB COLOMBIA
Case study video: https://www.youtube.c...
FREESTYLE LIBRE - TECHNOLOGY
INNOVATION LION: SHORTLIST
ABBOTT DIABETES CARE
LOOOPED
Więcej: http://www.freestylelibre.co....
FOCUSMOTION
INNOVATION LION: SHORTLIST
FOCUSMOTION
R/GA
Case study video: https://www.youtube.com/watch?v=DhG76JrpO-Q
Note 2016 as the year that virtual reality took over. In Cannes Lions as well.
#5 VR/AR/MR
NYT VR
MOBILE LION: GRAND PRIX
GOOGLE, GE, MINI, NEW YORK TIMES
T BRAND STUDIO
See more: http://www.nytimes.com/marketing/...
THE DISPLACED
INNOVATION LION: SHORTLIST
THE NEW YORK TIMES
VRSE.WORKS
Case study video: https://www.youtube.com/watch?v=e...
THE SUPER BOWL DUNK
CYBER LION: GOLD
GATORADE
VML
Case study video: https://www.youtube.com/watch?v=cWWCQIDT3_k
THE LADY GAGA + INTEL PERFORMANCE
DESIGN LION: GOLD
INTEL
INTEL, GREENLIGHT MEDIA AND MARKETING
Case study video: https://...
THE FIELD TRIP TO MARS
DESIGN LION: GOLD
LOCKHEED MARTIN
McCANN NEW YORK
Case study video: https://vimeo.com/167788423
HELP
DIGITAL CRAFT LION: GOLD
GOOGLE ATAP
THE MILL
Case study video: https://vimeo.com/130096298
THE MILL 'BLACKBIRD'
INNOVATION LION
THE MILL
Case study video: https://www.youtube.com/watch?v=OnBC5bwV5y0
HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD
PRODUCT DESIGN LION
DOPPLER LABS
Więcej: https://hereplus.me/
We live in a digital world. And the longer we live like this, experiencing the world via the screens of our
smartphones, w...
SURVIVAL BILLBOARD
OUTDOOR LION: GOLD
MICROSOFT
McCANN LONDON
Case study video: https://vimeo.com/153520255
THE ORGANIC EFFECT
PR LION: GOLD
COOP
FORSMAN & BODENFORS
Case study video: https://www.youtube.com/watch?v=oB6fUqmyKC8
MUSEUM OF FEELINGS
ENTERAINMENT LIONS: GOLD
SC JOHNSON
OGILVY & MATHER
Case study video: https://www.youtube.com/watch?v=D...
#OPTOUTSIDE
PROMO & ACTIVATION LION: GRAND PRIX
REI
VENABLES BELL & PARTNERS
Case study video: https://www.youtube.com/wat...
THE BABY STROLLER TEST-RIDE BY CONTOURS
PROMO & ACTIVATION LION: GOLD
CONTOURS STROLLERS
FCB CHICAGO
Case study video: htt...
#COMEONIN
MOBILE LION: GOLD
THE SYDNEY OPERA HOUSE
DDB
Case study video: https://vimeo.com/159130469
ACTUAL REALITY
OUTDOOR LION: GOLD
JAGUAR LAND ROVER NEW ZEALAND
Y&R NZ
Case study video: https://www.youtube.com/watch?v=_...
VAN GOGH BNB
GOLD LION: PR
ART INSTITUTE OF CHICAGO
LEO BURNETT CHICAGO
Case study video: https://www.youtube.com/watch?v=...
BEHIND THE LEATHER
DESIGN LION: GOLD
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
OGILVY & MATHER
Case study video: https:/...
BECAUSE RECOLLECTION
DIGITAL CRAFT LION: GRAND PRIX
BECAUSE MUSIC
84.PARIS
Case study video: https://vimeo.com/150593935
„Scarcity is the fundamental economic problem of having seemingly unlimited human wants in a world of
limited resources.” ...
PURITY TEST
PR LION: GOLD
VALVIS HOLDING
COHNANDJANSEN J. WALTER THOMPSON
Case study video: https://www.youtube.com/watch?...
PEDAL PURE
INNOVATION LION: SHORTLIST
WATERAID
GREY BANGLADESH
Case study video: https://www.youtube.com/watch?v=noEOndy1h...
EDIBLE SIX PACK RINGS
PR LION: GOLD
SALTWATER BREWERY
WE BELIEVERS
Case study video: https://www.youtube.com/watch?v=-YG9g...
BREWTROLEUM
OUTDOOR LION: GRAND PRIX
HEINEKEN NEW ZEALAND
COLENSO BBDO
Case study video: https://vimeo.com/165075818
LIFE IS ELECTRIC
DESIGN LION: GRAND PRIX
PANASONIC
DENTSU INC
Case study video: https://www.youtube.com/watch?v=kbkS5TcR4Kc
A report from aerospace consulting firm the Tauri Group found that space start-ups have attracted more
than $13.3 billion ...
MISSION TO THE MOON
INNOVATION LION: SHORTLIST
AUDI
THJNK
More: http://microsites.audi.com/mission-to-the-moon/
STARDUST FOR BOWIE
GOLD LION: PR
STUDIO BRUSSEL
DDB BRUSSELS
More: http://stardustforbowie.be/
THE FIELD TRIP TO MARS
GOLD LION: CYBER
LOCKHEED MARTIN
McCANN NEW YORK
Case study video: https://vimeo.com/172567984
„What was once just a figment of the imagination of some our most famous science fiction writers,
artificial intelligence ...
THE TRAIN BRAIN PROJECT
INNOVATION LION: SHORTLIST
STOCKHOLMSTÅG
KÄRNHUSET
Case study video: https://vimeo.com/153535080
GOOGLE DEEPMIND ALPHAGO
GRAND PRIX: INNOVATION
GOOGLE DEEPMIND
GOOGLE DEEPMIND
Case study video: https://www.youtube.com/w...
JUKEDECK | ARTIFICIALLY-INTELLIGENT MUSIC COMPOSER
INNOVATION LION
JUKEDECK
Case study video: https://www.youtube.com/watc...
THE NEXT REMBRANDT
GRAND PRIX: CYBER
ING
J. WALTER THOMPSON AMSTERDAM
Case study video: https://www.youtube.com/watch?v=Iu...
e: natalia@hatalska.com
Want to know more about trends for 2016 and beyond?
Check out TrendBook 2016
(100-pages report ava...
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Cannes Lions 2016: 9 Inspiring Trends

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Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.

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Cannes Lions 2016: 9 Inspiring Trends

  1. 1. CANNES LIONS 2016 9 INSPIRING TRENDS SPOTTED AMONG THIS YEAR WINNERS Photo: Cannes Lions 2016 FB page
  2. 2. We live in the high-tech era. But it’s a myth that every problem has only a high tech solution. Sometimes simple technologies, often of a traditional or non-mechanical kind are better option. This was proved by this year Cannes Lions’ winners. See the following examples. #1 LOW TECH
  3. 3. PAPER GLASSES GOLD LION: PR SAVE THE CHILDREN AND SANTILLANA GREY MÈXICO Case study video: https://www.youtube.com/watch?v=O2VdX1V5i0U
  4. 4. LIFESAVER BACKPACK INNOVATION LION: SHORTLIST LUKI J. WALTER THOMPSON COLOMBIA Case study video: https://www.youtube.com/watch?v=ZBM084yLLsw
  5. 5. PREPEX GOLD LION: INNOVATION CIRC MEDTECH Case study video: https://www.youtube.com/watch?v=xRvahd9WsFI
  6. 6. SAVE ME THE SKIPASS THAT SAVES LIVES GOLD LION: PRODUCT DESIGN ÖTZTAL TOURISMUS SERVICEPLAN Case study video: https://www.youtube.com/watch?v=pUazVEt4vmE
  7. 7. TOUCHABLE INK INNOVATION LION: SHORTLIST THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND J. WALTER THOMPSON BANGKOK Case study video: https://www.youtube.com/watch?v=ErafkF2AvBQ
  8. 8. MOTOREPELLENT INNOVATION LION: SHORTLIST DUANG PRATEEP FOUNDATION BBDO BANGKOK Case study video: http://www.adforum.com/creative-work/ad/player/34522428/moto-repellent- saving-lives-one-ride-at-a-time/duang-prateep-foundation
  9. 9. According to a dictionary art is the expression or application of human creative skill and imagination. It seems that the more we live in a digital world, the more robots take our competence, the more we turn ourselves into art as if it was the last bastion of our humanity. #2 ART
  10. 10. VAN GOGH BNB GOLD LION: PR ART INSTITUTE OF CHICAGO LEO BURNETT CHICAGO Case study video: https://www.youtube.com/watch?v=D6pkK5hIlwE
  11. 11. THE NEXT REMBRANDT GRAND PRIX: CYBER ING J. WALTER THOMPSON AMSTERDAM Case study video: https://www.youtube.com/watch?v=IuygOYZ1Ngo
  12. 12. DREAMS OF DALÍ GOLD LION: CYBER THE DALÍ MUSEUM GOODBY SILVERSTEIN & PARTNERS Case study video: https://www.youtube.com/watch?v=I-Fb1lPL5WA
  13. 13. ART WITH WATSON GOLD LION: DESIGN IBM OGILVY & MATHER Case study video: https://www.youtube.com/watch?v=Hlh2zecIjHM
  14. 14. ARTQUARIUM GOLD LION: DESIGN PAPAWIN CO. OGILVY & MATHER Case study video: https://vimeo.com/166157484
  15. 15. FALTER/INFERNO GOLD LION: DESIGN FALTER NEWSPAPER JUNG von MATT Case study video: https://www.youtube.com/watch?v=uLRUd9wMF98
  16. 16. SHIFTING PERSPECTIVES GOLD LION: DESIGN SYDNEY OPERA HOUSE INTERBRAND AUSTRALIA Case study video: https://www.youtube.com/watch?v=h0W9n_06gLk
  17. 17. We live in the era of data-driven marketing. And data is not a buzzword anymore. #3 DATA
  18. 18. SEA HERO QUEST INNOVATION LION: SHORTLIST DEUTSCHE TELEKOM SAATCHI & SAATCHI Case study video: https://www.youtube.com/watch?v=iAAhLFc4jtw
  19. 19. THE HOUSE OF CLICKS GOLD LION: PR HEMNET PRIME Case study video: https://vimeo.com/141663270
  20. 20. RAISING EYEBROWS AND SUBSCRIPTIONS GOLD LION: CREATIVE EFFECTIVENESS THE ECONOMIST PROXIMITY LONDON Case study video: https://vimeo.com/127153140
  21. 21. FOCUSMOTION INNOVATION LION: SHORTLIST FOCUSMOTION R/GA Case study video: https://www.youtube.com/watch?v=DhG76JrpO-Q
  22. 22. WILSON X CONNECTED BASKETBALL INNOVATION LION: SHORTLIST WILSON SPORTING GOODS PHENOMENON Case study video: https://www.youtube.com/watch?v=jI0dFY1DpDw
  23. 23. THE NEXT REMBRANDT GRAND PRIX: CYBER ING J. WALTER THOMPSON AMSTERDAM Case study video: https://www.youtube.com/watch?v=IuygOYZ1Ngo
  24. 24. It seems like we moved back to 2013 when wearables were really hot. And to be honest - I did not expect so many projects based on wearables computers in 2016 but, well, it seems - this is the reality. Although I have to admit there is one difference – in 2013 there was a race for the wrist, in 2016 wearables are all over our body: on our head, feet, chest and in our ears. #4 WEARABLES
  25. 25. JACQUARD PRODUCT DESIGN: GRAND PRIX GOOGLE GOOGLE CREATIVE LAB Case study video: https://atap.google.com/jacquard/
  26. 26. THE SOUND SHIRT INNOVATION LION: SHORTLIST JUNGE SYMPHONIKER HAMBURG JUNG von MATT Case study video: https://vimeo.com/166623466
  27. 27. SAMSUNG BLIND CAP MOBILE LION: GOLD SAMSUNG ESPAÑA CHEIL SPAIN Case study video: https://www.youtube.com/watch?v=8caXvQpWFeo
  28. 28. BRAINBAND PROMO & ACTIVATION LION: GOLD SAMSUNG AUSTRALIA LEO BURNETT SYDNEY Case study video: https://www.youtube.com/watch?v=gUA72ag7O6E
  29. 29. DOT. THE FIRST BRAILLE SMARTWATCH. GOLD LION: INNOVATION DOT INCORPORATION SERVICEPLAN, SERVICEPLAN KOREA, DOT INCORPORATION Case study video: https://www.youtube.com/watch?v=CZHWjg-CXX0
  30. 30. HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD PRODUCT DESIGN LION DOPPLER LABS Więcej: https://hereplus.me/
  31. 31. NETFLIX SOCKS INNOVATION LION: SHORTLIST NETFLIX DEEPLOCAL Case study video: https://www.youtube.com/watch?v=Fi6RLrJrjLQ
  32. 32. SUN HATS INNOVATION LION: SHORTLIST EPM EMPRESAS PÚBLICAS DE MEDELLÍN DDB COLOMBIA Case study video: https://www.youtube.com/watch?v=0ZORWOu554Q
  33. 33. FREESTYLE LIBRE - TECHNOLOGY INNOVATION LION: SHORTLIST ABBOTT DIABETES CARE LOOOPED Więcej: http://www.freestylelibre.co.uk/
  34. 34. FOCUSMOTION INNOVATION LION: SHORTLIST FOCUSMOTION R/GA Case study video: https://www.youtube.com/watch?v=DhG76JrpO-Q
  35. 35. Note 2016 as the year that virtual reality took over. In Cannes Lions as well. #5 VR/AR/MR
  36. 36. NYT VR MOBILE LION: GRAND PRIX GOOGLE, GE, MINI, NEW YORK TIMES T BRAND STUDIO See more: http://www.nytimes.com/marketing/nytvr/
  37. 37. THE DISPLACED INNOVATION LION: SHORTLIST THE NEW YORK TIMES VRSE.WORKS Case study video: https://www.youtube.com/watch?v=ecavbpCuvkI
  38. 38. THE SUPER BOWL DUNK CYBER LION: GOLD GATORADE VML Case study video: https://www.youtube.com/watch?v=cWWCQIDT3_k
  39. 39. THE LADY GAGA + INTEL PERFORMANCE DESIGN LION: GOLD INTEL INTEL, GREENLIGHT MEDIA AND MARKETING Case study video: https://vimeo.com/175115826
  40. 40. THE FIELD TRIP TO MARS DESIGN LION: GOLD LOCKHEED MARTIN McCANN NEW YORK Case study video: https://vimeo.com/167788423
  41. 41. HELP DIGITAL CRAFT LION: GOLD GOOGLE ATAP THE MILL Case study video: https://vimeo.com/130096298
  42. 42. THE MILL 'BLACKBIRD' INNOVATION LION THE MILL Case study video: https://www.youtube.com/watch?v=OnBC5bwV5y0
  43. 43. HERE ACTIVE LISTENING™: CHANGE THE WAY WE HEAR THE WORLD PRODUCT DESIGN LION DOPPLER LABS Więcej: https://hereplus.me/
  44. 44. We live in a digital world. And the longer we live like this, experiencing the world via the screens of our smartphones, we feel an urge to experience the world physically – we want to smell it, touch it and feel it. With all of our senses. As stated in Jaguar case study: „Some experiences can’t be simulated.” #6 PHYSICAL EXPERIENCE
  45. 45. SURVIVAL BILLBOARD OUTDOOR LION: GOLD MICROSOFT McCANN LONDON Case study video: https://vimeo.com/153520255
  46. 46. THE ORGANIC EFFECT PR LION: GOLD COOP FORSMAN & BODENFORS Case study video: https://www.youtube.com/watch?v=oB6fUqmyKC8
  47. 47. MUSEUM OF FEELINGS ENTERAINMENT LIONS: GOLD SC JOHNSON OGILVY & MATHER Case study video: https://www.youtube.com/watch?v=DTxD4TVbHMM
  48. 48. #OPTOUTSIDE PROMO & ACTIVATION LION: GRAND PRIX REI VENABLES BELL & PARTNERS Case study video: https://www.youtube.com/watch?v=FOVaEawGNMM
  49. 49. THE BABY STROLLER TEST-RIDE BY CONTOURS PROMO & ACTIVATION LION: GOLD CONTOURS STROLLERS FCB CHICAGO Case study video: https://www.youtube.com/watch?v=4pT7By3PZhU
  50. 50. #COMEONIN MOBILE LION: GOLD THE SYDNEY OPERA HOUSE DDB Case study video: https://vimeo.com/159130469
  51. 51. ACTUAL REALITY OUTDOOR LION: GOLD JAGUAR LAND ROVER NEW ZEALAND Y&R NZ Case study video: https://www.youtube.com/watch?v=_zpx0Eb1Tvo
  52. 52. VAN GOGH BNB GOLD LION: PR ART INSTITUTE OF CHICAGO LEO BURNETT CHICAGO Case study video: https://www.youtube.com/watch?v=D6pkK5hIlwE
  53. 53. BEHIND THE LEATHER DESIGN LION: GOLD PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS OGILVY & MATHER Case study video: https://www.youtube.com/watch?v=qs8yqcrqo1s
  54. 54. BECAUSE RECOLLECTION DIGITAL CRAFT LION: GRAND PRIX BECAUSE MUSIC 84.PARIS Case study video: https://vimeo.com/150593935
  55. 55. „Scarcity is the fundamental economic problem of having seemingly unlimited human wants in a world of limited resources.” Wikipedia „Freshwater - the stuff we drink, bathe in, irrigate our farm fields with - is incredibly rare. Only 3% of the world’s water is fresh water, and two-thirds of that is tucked away in frozen glaciers or otherwise unavailable for our use. At the current consumption rate, this situation will only get worse. By 2025, two- thirds of the world’s population may face water shortages. And ecosystems around the world will suffer even more.” WWF #7 RESOURCE SCARCITY
  56. 56. PURITY TEST PR LION: GOLD VALVIS HOLDING COHNANDJANSEN J. WALTER THOMPSON Case study video: https://www.youtube.com/watch?v=WDixRY--nr0
  57. 57. PEDAL PURE INNOVATION LION: SHORTLIST WATERAID GREY BANGLADESH Case study video: https://www.youtube.com/watch?v=noEOndy1h8E
  58. 58. EDIBLE SIX PACK RINGS PR LION: GOLD SALTWATER BREWERY WE BELIEVERS Case study video: https://www.youtube.com/watch?v=-YG9gUJMGyw
  59. 59. BREWTROLEUM OUTDOOR LION: GRAND PRIX HEINEKEN NEW ZEALAND COLENSO BBDO Case study video: https://vimeo.com/165075818
  60. 60. LIFE IS ELECTRIC DESIGN LION: GRAND PRIX PANASONIC DENTSU INC Case study video: https://www.youtube.com/watch?v=kbkS5TcR4Kc
  61. 61. A report from aerospace consulting firm the Tauri Group found that space start-ups have attracted more than $13.3 billion of investment, including $5.1 billion of debt financing, since 2000. Nearly two-thirds of that investment funding has come in the last five years. People who were starting businesses in the internet boom say how similar it feels now with space businesses. Space is hot topic now. But not so hot for the advertising industry. In Cannes there were only a few – too few - projects touching this field. See some on the following slides. #8 SPACE
  62. 62. MISSION TO THE MOON INNOVATION LION: SHORTLIST AUDI THJNK More: http://microsites.audi.com/mission-to-the-moon/
  63. 63. STARDUST FOR BOWIE GOLD LION: PR STUDIO BRUSSEL DDB BRUSSELS More: http://stardustforbowie.be/
  64. 64. THE FIELD TRIP TO MARS GOLD LION: CYBER LOCKHEED MARTIN McCANN NEW YORK Case study video: https://vimeo.com/172567984
  65. 65. „What was once just a figment of the imagination of some our most famous science fiction writers, artificial intelligence (AI) is taking root in our everyday lives.” Wired, 2015 #9 AI
  66. 66. THE TRAIN BRAIN PROJECT INNOVATION LION: SHORTLIST STOCKHOLMSTÅG KÄRNHUSET Case study video: https://vimeo.com/153535080
  67. 67. GOOGLE DEEPMIND ALPHAGO GRAND PRIX: INNOVATION GOOGLE DEEPMIND GOOGLE DEEPMIND Case study video: https://www.youtube.com/watch?v=PQCrX1sQSzY
  68. 68. JUKEDECK | ARTIFICIALLY-INTELLIGENT MUSIC COMPOSER INNOVATION LION JUKEDECK Case study video: https://www.youtube.com/watch?v=D2lA0HlHzlc
  69. 69. THE NEXT REMBRANDT GRAND PRIX: CYBER ING J. WALTER THOMPSON AMSTERDAM Case study video: https://www.youtube.com/watch?v=IuygOYZ1Ngo
  70. 70. e: natalia@hatalska.com Want to know more about trends for 2016 and beyond? Check out TrendBook 2016 (100-pages report available for free) Download at: http://trendbook.hatalska.com/ @hatalskacom facebook.com/hatalskacom

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