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Look: Something Shiny!: Future Trends in Nonprofit Technology and Driving Innovation for Social Good
1. Future Trends in Nonprofit Technology: Scaling Technology and Innovation for Social Good Hashtag: #nptechinov8 Akhtar Badshah Sr. Director, Global Community Affairs Microsoft Corporation
2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text <#nptechinov8> to 69866. ONLINE Use #nptechinov8 at http://nten.org/ntc/eval Session Evaluations Powered By:
3. Future Trends in Nonprofit Technology: Scaling Technology and Innovation for Social Good Akhtar Badshah Sr. Director, Global Community Affairs Microsoft Corporation
6. Three Important Shifts Technology: nearly ubiquitous access, affordability, and increased relevance Economic: developed markets no longer the engines of growth Role of the Individual: we find ourselves at the center of knowledge creation; no longer passive observers How do we think about these shifts in terms of scaling change throughout the social sector?
7. Emerging Themes Relevancy of Innovation in the Nonprofit Sector Importance of Mobile Technology Opportunities for Connections Through Technology Unleashing the Power of People
14. Microsoft TownHall A cloud-hosted social experience Moderated forums Ideas site Built in reputation system http://www.microsofttownhall.com http://www.microsoft.com/campaignready Mobile & Social
23. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text <#nptechinov8> to 69866. ONLINE Use #nptechinov8 at http://nten.org/ntc/eval Session Evaluations Powered By:
Editor's Notes
“the ground is shifting” part of the talk – focus on apps, not ringfenced by a PC or a browserSome of the disruption we talked about last year we are already seeing. APPS, information coming to you, our perspective has changedInevitability of movement & progress. SteveB’s thoughts on changes in technology and being in its infancy.Thnking broadly and engaging your “consumers”Quote the NYTimes article. Convergence – 3 screens and 1, 2, 10Unleashing RefreshCloud, mobile, powerful softwareData, data everywherePower to disrupt how we do business, how we engage, and how we sharePower to change the world
Three Screens. 10-feet, 2-feet, 1-foot (television, PC, smartphone).
Microsoft plays a role in each of these areas and related to entrepreneurship and economic development we support in 4 main ways
WSJ: “Be a Gamer, Save the World”
Innovations that have accelerated and that are happening and their implications on our fieldVision: 3-D Camera and the Kinect HackingVisual / sight assistance, for exampleNetHope Suitcase example40-lb suitcase which today is in a briefbase and will continue to grow smaller and smaller. Example of innovation within the nonprofit sector. This same type of thing could/should happen within nonprofit sector. We at Microsoft want for that type of thing to happen. For nonprofits, important not to just take advantage of innovations of other sectors/industries, but an increased urgency within the sector to innovate for social goodPhotos: Liz Hafalia / San Francisco Chronicle
Hand-held device and the importance and power of a handheld computer to do thingsCreation of dataConsumption of dataInformation / data gatheringWhy is the mobile device important? HealthOne App video / slideMicrobankingMPESA slideOneApp video: http://vimeo.com/12576486
Social Marketing - social connecting and the peripheral stuff that goes with itAmazing opportunities to reach out to / engage new audiences. Can almost become a distraction e.g. New Year's Eve. How to distinguish one's org to make its requests the most compellingHow to take advnatage of digital media and the cloud to better engage users/listeners (KEXP example)Story WallFacebook Phenomenon:Ability to connect and share photos and other data, in a visually-rich environment, becoming central to how we market, promote, and share information
KEXP KEXP.org is a public radio station based in Seattle whose mission is to enrich people's lives by championing music and discovery. They embarked on a new online strategy as the primary driver of this mission – to transform how they engage with their community through technology and their online properties to create a “listener powered” experience where listeners can engage in a very personal way with the music and the KEXP community. It is not about the 1:many relationship between KEXP but the many to many that KEXP can enable. Their first phase was to move their infrastructure to the cloud – email, calendaring, CRM to enable greater collaboration and free time to focus on the important parts of the online strategy. This is an important phase to enable greater productivity and a stable and secure foundation to build further IT innovation.The second phase, now in process of rolling out is moving their data and experience to the cloud. They will no longer need to support 4 media players but play music straight on their website – keeping the connection to the listener. They can create a dynamic and rich listening experience. For example, play lists will no longer be static lists, but dynamic sites that allow replay, tagging and networking. The ability to tap azure’s increased streaming capabilities will allow KEXP to host live online concerts to share rare music and special talents to listeners around the world. Example: http://www.webvizbench.com/Default.htm?skipdetect Here is what a new playlist will look like for a listener – not just a list anymore!OneApp video: http://vimeo.com/12576486
For 11 years, UNHCR and Microsoft have partnered to help refugees reconnect with their families, access basic services, and become more self-reliant. This website (www.unhcr.org/microsoft) is a UNHCR-Microsoft online collaboration to tell the refugee story using Microsoft technology. The site uses Microsoft Silverlight and Microsoft’s Deep Zoom technology, video, and Bing’s interactive mapping tools to provide an immersive experience to highlight the plight of regugees and to explore the UNHCR’s refugee resources.
In person town hall meetingsTele-town hall meetingsEmailPostal mailPhone callsFacebook Fan PagesAttending local eventsA cloud-hosted social experience Moderated forumCommunity forumIdeas siteBuilt in reputation systemIncents users to create an identityUsers earn points and badges for engagement Designed to maximize data collection without being ‘creepy’
Proliferation of people wanting to do something and needing some guidance to help them understand where/what they can do to effectively lend assistanceVolunteer Live
Collaborate & CoordinateEducate and Promote -- greater nonprofit technology adoption, services, and innovationAdvocate & InfluenceMobilizeA few final thoughts (notes from Akhtar video):The world has changed; major disruption(s) taking place. Constructive disruption. How do we harness this disruption to reimagine what we can doReimagining who the experts are:Am I the expert, or is it the individual who actually lives in the village and provides the information?Who are the institutions?CommunitiesIndividualsWhat are the appropriate models of Partnerships?NetHope example: collaboration and partnership taking place. Synchronous and asynchronous. While many orgs are struggling to grow, NetHope continues apace.What is the line between charitable contributions/venture funding/direct funding. Those lines are blurring. Different models allow organizations to access multiple modes of of funding. Seeking ROI and SROIResearchBeneficiaries? Who is the beneficiary? You? The person you’ve helped? Individuals? Organizations?Volunteerism: how do we think of it not as a one-way act, but a partnership in achieving a beneficial goal?Technology moving from transactional to transformational