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Serendipity happens in life and business
S... happens in life and businesses... and it should! Common elements discussed include Twitter, network effects, events, people, and serendipity. Serendipity is defined as not luck or fate, but "elevating randomness into an art form" and "looking for something, finding something else." On the web and in social networks, every link and search result page can lead to serendipitous discoveries. Serendipity also plays a role in business through customer recommendations, innovation, and stimulating connections and ideas between people. Events like SXSW are described as highly serendipitous. The discussion advocates embracing change and serendipity.
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