Webinar by Pauley Creative on what SEO looks like on a website. 7 tasks which can be performed on any site to see if they contain the basic SEO elements - are you ahead? on par? or below competition?
This document provides definitions and examples of search engine marketing (SEM) and search engine optimization (SEO). It discusses how 85% of internet traffic comes from search engines and 90% of users only view the first 30 search results. SEM involves practices like pay-per-click advertising and SEO to optimize websites and increase relevant traffic and conversions. SEO focuses on on-page factors like titles, headings, content and off-page factors like backlinks. The document provides tips for optimization including keyword research, descriptive titles, relevant content and obtaining quality backlinks. It also discusses potential issues like hidden text and link farms.
SEO involves optimizing webpages to increase their relevance and ranking in search engine results. Key aspects of on-page SEO include using relevant keywords in content, title tags, meta descriptions and ensuring pages have enough unique text without over-stuffing keywords. Off-page factors like the number and quality of inbound links also influence search engine rankings. Maintaining an XML sitemap and robots.txt file helps search engine crawlers properly index website content.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
On-page SEO involves basic tactics like using target keywords in titles, content, and meta descriptions. Off-page SEO refers to factors outside a website like backlinks, domain authority, and social media promotion. The document emphasizes that an effective SEO strategy must consider both on-page and off-page elements.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
This document provides an overview of basic SEO (search engine optimization). It discusses what SEO is, why it's important, and some key ranking factors including content, technical elements, and link building. SEO is the process of getting organic or "free" traffic from search engines through things like optimizing titles, meta descriptions, internal linking structure, and social sharing to increase rankings and website visibility. The document includes references and mentions using tools like Moz and Google to help optimize a website for search engines.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical aspects of SEO like on-site elements and source code. Industry research shows that organic listings receive about 60% of clicks and that SEO is the most popular form of search engine marketing. Measuring SEO success includes tracking keyword rankings, website traffic, and revenue. A variety of SEO tools can be used to optimize a website and measure results.
This document provides definitions and examples of search engine marketing (SEM) and search engine optimization (SEO). It discusses how 85% of internet traffic comes from search engines and 90% of users only view the first 30 search results. SEM involves practices like pay-per-click advertising and SEO to optimize websites and increase relevant traffic and conversions. SEO focuses on on-page factors like titles, headings, content and off-page factors like backlinks. The document provides tips for optimization including keyword research, descriptive titles, relevant content and obtaining quality backlinks. It also discusses potential issues like hidden text and link farms.
SEO involves optimizing webpages to increase their relevance and ranking in search engine results. Key aspects of on-page SEO include using relevant keywords in content, title tags, meta descriptions and ensuring pages have enough unique text without over-stuffing keywords. Off-page factors like the number and quality of inbound links also influence search engine rankings. Maintaining an XML sitemap and robots.txt file helps search engine crawlers properly index website content.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
On-page SEO involves basic tactics like using target keywords in titles, content, and meta descriptions. Off-page SEO refers to factors outside a website like backlinks, domain authority, and social media promotion. The document emphasizes that an effective SEO strategy must consider both on-page and off-page elements.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
This document provides an overview of basic SEO (search engine optimization). It discusses what SEO is, why it's important, and some key ranking factors including content, technical elements, and link building. SEO is the process of getting organic or "free" traffic from search engines through things like optimizing titles, meta descriptions, internal linking structure, and social sharing to increase rankings and website visibility. The document includes references and mentions using tools like Moz and Google to help optimize a website for search engines.
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the SEO process, and technical aspects of SEO like on-site elements and source code. Industry research shows that organic listings receive about 60% of clicks and that SEO is the most popular form of search engine marketing. Measuring SEO success includes tracking keyword rankings, website traffic, and revenue. A variety of SEO tools can be used to optimize a website and measure results.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
SEO involves both on-page and off-page techniques to help a website rank higher in search engine results. On-page techniques include keyword research, optimizing title tags, meta descriptions, URLs and content with targeted keywords. Off-page techniques involve getting backlinks through activities like directory submissions, social bookmarking and article submissions to increase a site's authority. Key on-page factors discussed in more detail include title tags, meta descriptions, XML and HTML sitemaps.
On-page SEO involves optimizing individual web pages to rank higher in search engines. Key on-page factors include page titles, meta descriptions, URLs, content, images, links, and site structure. The document provides guidelines for optimizing these elements, such as using keywords in titles, unique descriptions, relevant content with proper formatting, alt text for images, internal linking, and XML sitemaps. Regular optimization and monitoring over 6-12 months is recommended to improve search engine rankings. Common mistakes to avoid are hidden text, duplicate content, and off-site elements.
The SEO process involves several steps: 1) researching keywords and competitors, 2) setting goals and analyzing the site's starting position, 3) building optimized content, 4) optimizing individual pages by improving titles, navigation, keyword placement and code, 5) using social media and building inbound links, and 6) ongoing reporting and analysis to measure results against goals.
Competitive analysis is a major part of SEO strategy. It involves analyzing competitors' SEO strategies on technical SEO, content, and popularity to identify best practices and factors for their success. The analysis has 4 steps: 1) Identify direct and indirect competitors, 2) Audit competitors' keyword positioning, 3) Study on-page optimizations and content strategies, 4) Analyze inbound links and domain authority. This allows measuring opportunities in the market and framing an effective SEO strategy.
Keeping Up with the Algorithms: SEO Best Practices from Skyword [Webinar Slides]Skyword Inc.
Between the moment "Googling" became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up.
In this webinar, we'll review how to:
Build a solid SEO foundation with your website
Implement a strong keyword strategy
Establish an SEO Style Guide
Optimize content with mobile, voice, and global trends in mind
Learn from your optimization results
This document summarizes a presentation on the future of SEO and revenue maximization. It discusses the history of SEO, from early techniques like meta tags to modern approaches like voice search and AI. It notes that while rankings used to be the focus, revenue has been increasingly important since 2011. The presentation then contrasts how humans currently do SEO versus how AI and automation could take a more holistic, data-driven approach to optimize content for maximum revenue. It concludes by noting that algorithmic tools could help SEOs "win the revenue race."
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
SEO Career Guidance from The Brand saloonTBS Training
TBS has a superlative SEO training which is crowned to be the benchmark of quality. The training is imparted by dynamic and ingenious SEO specialists who strive very hard to equip you with the best SEO training in Mumbai. This course is specifically crafted to imbibe all the best and latest tools of SEO.
The document provides an overview of search engine optimization (SEO) techniques for optimizing a website to increase its visibility and ranking in search engines. It discusses key on-page optimization strategies like optimizing page titles, meta descriptions, headers, content, URLs, images and site maps. It also covers off-page optimization techniques like link building. The goal of SEO is to make websites more accessible and visible in search engine results pages for targeted keywords.
SEO is defined as a continuous process of optimizing a website to rank highly in search engine results pages by improving accessibility, creating compelling and keyword optimized content that answers user queries, and earning backlinks and citations to achieve the first page of search rankings. The chapter outlines Mozlow's hierarchy of SEO needs including crawl accessibility, compelling content, keyword optimization, user experience, share-worthy content, and title/URL optimization.
Technical SEO refers to optimizing a website for search engines by improving the structure, markup, and coding of web pages. This includes optimizing page speed, implementing a responsive design, creating an XML sitemap, fixing broken links, and using proper meta tags, headers, and canonical tags to avoid duplicate content issues. The goal of technical SEO is to make the website easy for search engines to crawl, index, and understand so content can be found and ranked highly.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Seo tutorial - seo recommendations - seo tips - practical seoNew Web Dimension
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the importance of organic search results, and outlines the typical SEO process. This includes initial keyword research, on-site and off-site optimization, monitoring rankings and traffic. Technical aspects of SEO like keyword analysis, link building, code validation and social media optimization are also reviewed. The document concludes with discussing how to measure SEO success through metrics like increased traffic, rankings and revenue.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
SEO involves both on-page and off-page techniques to help a website rank higher in search engine results. On-page techniques include keyword research, optimizing title tags, meta descriptions, URLs and content with targeted keywords. Off-page techniques involve getting backlinks through activities like directory submissions, social bookmarking and article submissions to increase a site's authority. Key on-page factors discussed in more detail include title tags, meta descriptions, XML and HTML sitemaps.
On-page SEO involves optimizing individual web pages to rank higher in search engines. Key on-page factors include page titles, meta descriptions, URLs, content, images, links, and site structure. The document provides guidelines for optimizing these elements, such as using keywords in titles, unique descriptions, relevant content with proper formatting, alt text for images, internal linking, and XML sitemaps. Regular optimization and monitoring over 6-12 months is recommended to improve search engine rankings. Common mistakes to avoid are hidden text, duplicate content, and off-site elements.
The SEO process involves several steps: 1) researching keywords and competitors, 2) setting goals and analyzing the site's starting position, 3) building optimized content, 4) optimizing individual pages by improving titles, navigation, keyword placement and code, 5) using social media and building inbound links, and 6) ongoing reporting and analysis to measure results against goals.
Competitive analysis is a major part of SEO strategy. It involves analyzing competitors' SEO strategies on technical SEO, content, and popularity to identify best practices and factors for their success. The analysis has 4 steps: 1) Identify direct and indirect competitors, 2) Audit competitors' keyword positioning, 3) Study on-page optimizations and content strategies, 4) Analyze inbound links and domain authority. This allows measuring opportunities in the market and framing an effective SEO strategy.
Keeping Up with the Algorithms: SEO Best Practices from Skyword [Webinar Slides]Skyword Inc.
Between the moment "Googling" became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up.
In this webinar, we'll review how to:
Build a solid SEO foundation with your website
Implement a strong keyword strategy
Establish an SEO Style Guide
Optimize content with mobile, voice, and global trends in mind
Learn from your optimization results
This document summarizes a presentation on the future of SEO and revenue maximization. It discusses the history of SEO, from early techniques like meta tags to modern approaches like voice search and AI. It notes that while rankings used to be the focus, revenue has been increasingly important since 2011. The presentation then contrasts how humans currently do SEO versus how AI and automation could take a more holistic, data-driven approach to optimize content for maximum revenue. It concludes by noting that algorithmic tools could help SEOs "win the revenue race."
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
SEO Career Guidance from The Brand saloonTBS Training
TBS has a superlative SEO training which is crowned to be the benchmark of quality. The training is imparted by dynamic and ingenious SEO specialists who strive very hard to equip you with the best SEO training in Mumbai. This course is specifically crafted to imbibe all the best and latest tools of SEO.
The document provides an overview of search engine optimization (SEO) techniques for optimizing a website to increase its visibility and ranking in search engines. It discusses key on-page optimization strategies like optimizing page titles, meta descriptions, headers, content, URLs, images and site maps. It also covers off-page optimization techniques like link building. The goal of SEO is to make websites more accessible and visible in search engine results pages for targeted keywords.
SEO is defined as a continuous process of optimizing a website to rank highly in search engine results pages by improving accessibility, creating compelling and keyword optimized content that answers user queries, and earning backlinks and citations to achieve the first page of search rankings. The chapter outlines Mozlow's hierarchy of SEO needs including crawl accessibility, compelling content, keyword optimization, user experience, share-worthy content, and title/URL optimization.
Technical SEO refers to optimizing a website for search engines by improving the structure, markup, and coding of web pages. This includes optimizing page speed, implementing a responsive design, creating an XML sitemap, fixing broken links, and using proper meta tags, headers, and canonical tags to avoid duplicate content issues. The goal of technical SEO is to make the website easy for search engines to crawl, index, and understand so content can be found and ranked highly.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Seo tutorial - seo recommendations - seo tips - practical seoNew Web Dimension
This document provides an overview of search engine optimization (SEO). It discusses what SEO is, the importance of organic search results, and outlines the typical SEO process. This includes initial keyword research, on-site and off-site optimization, monitoring rankings and traffic. Technical aspects of SEO like keyword analysis, link building, code validation and social media optimization are also reviewed. The document concludes with discussing how to measure SEO success through metrics like increased traffic, rankings and revenue.
Presentation from CIMCIG Digital Marketing Workshop in March 2011. This presentation focuses on measuring what matters for your website.....outcomes or leads and understanding conversion rates.
Increasing the visibility of your construction product website in search enginespauleycreative
This document provides tips for construction companies to increase the visibility of their websites in search engines. It emphasizes regularly updating websites, optimizing content for popular search terms related to products, and using analytics to measure increases in brand awareness and traffic from non-brand keyword searches over time. It also stresses the importance of social sharing of content, building high-quality links, and focusing on conversions rather than just rankings.
The document provides information about search engine optimization (SEO) techniques. It discusses key on-page optimization factors like keywords, content structure, titles, descriptions and headings. It also covers off-page optimization including backlinks, social signals and link building. Technical SEO topics like site speed, security and sitemaps are explained as well. The document aims to educate on best practices for improving a website's visibility in search engines.
SEO basics involve optimizing a website to improve its visibility and rankings on search engines. The three main principles of SEO are providing high-quality content, obtaining inbound links from other reputable sites, and properly developing the website with SEO best practices in mind such as valid HTML and descriptive file names. If done correctly, SEO can lead to increased website traffic and ultimately more business success.
This document provides an SEO audit of a client's website. It analyzes the site architecture, content, and technical SEO elements like keywords, page titles, links and redirects. Issues found include duplicate content, non-keyword rich URLs, missing meta descriptions and the need for XML sitemaps. The audit summarizes findings, outlines next steps the client should take and packages recommended technical services.
This document provides an overview of search engine optimization (SEO) essentials for getting started. It recommends focusing on on-site optimization techniques like optimizing page titles, URLs, header tags, image alt text, and internal linking using keyword-rich anchor text. It also recommends creating an XML sitemap and 404 error pages. The goal is to make the website relevant and easy for search engines to crawl so it can achieve a higher search engine ranking organically.
This document provides an overview of online marketing strategies and recommendations for optimizing several websites for search engine results. It discusses search engine optimization techniques like SEO, pay-per-click advertising, and social media optimization. It also performs an analysis of the current keywords and competitors for the websites. Several recommendations are provided to improve the on-page and off-page optimization of the websites.
What does an effective SEO strategy look like? Explore this guide and start refining your SEO plan to better analyze your website, optimize its content, and improve search engine rankings for your organization.
Learn more: http://www.lynda.com/SEO-training-tutorials/1469-0.html
SEO refers to activities performed to increase desirable visitors to a site via search engines. These activities include on-site changes like HTML code and formatting to communicate with search engines. SEO can be white hat or black hat. White hat follows search engine guidelines and doesn't deceive, while black hat tries to improve rankings disapproved by search engines through deception like cloaking or hidden text. Key elements of ethical SEO include keyword research, developing content optimized for users, clean site structure and proper markup, building quality links both internally and externally, and using webmaster tools to understand how search engines see the site.
SEO involves optimizing webpages to rank highly in search engine results. Key tactics include using relevant keywords in titles, filenames, and content, as well as building high-quality backlinks from other websites. Both white hat techniques that follow search engine guidelines and black hat techniques like cloaking and keyword stuffing are discussed.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Optimization is a legitimate promotion strategy that involves customizing a website for better search engine ranking through an ongoing process. Key aspects of optimization include relevant and keyword-rich content, proper use of meta tags and images, formatting text with headings and emphasis, gaining relevant inbound links, transparency, following submission guidelines, focusing efforts, and maintenance checks. Pay-per-click campaigns involve bidding for paid search listings. While challenging, Flash sites can also be optimized through metadata, alternative HTML pages, and other techniques. Companies offer various SEO packages and services to help websites achieve higher search rankings.
Digital marketing 102 search engine optimizationShreyans Nahar
The document provides information on search engine optimization (SEO). It discusses key topics like on-page optimization, off-page optimization, keyword research, local SEO, and SEO reporting. Some main points covered include optimizing titles, meta descriptions and content; building high-quality backlinks; targeting relevant local keywords; and using tools to track rankings, backlinks and competitors.
The document outlines an agenda for discussing search engine optimization (SEO). It will cover what SEO is, industry research, the SEO process, technical aspects like on-page and off-page optimization, social media optimization, measuring success, and SEO tools. On-page optimization involves checking and optimizing content, keywords, titles, meta tags, headers, links, and site maps. Off-page optimization focuses on link building through activities like directory submissions, social bookmarking, blogging, and social media. SEO analysis tools can evaluate technical elements like headers, meta descriptions, keywords, and internal and external links.
This document provides an overview of search engine optimization (SEO). It defines SEO as improving website traffic from search engines through search results. SEO aims to increase rankings for relevant keywords. On-page SEO involves optimizing individual pages, while off-page SEO focuses on external links. Factors like titles, meta tags, URLs, and content play a role. Both white hat techniques that follow guidelines and black hat deception should be avoided. Monitoring analytics helps evaluate SEO effectiveness over time.
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School of Internet Marketing is the best training institute for learning digital marketing course in Pune as they provide theory and practical knowledge to their students.
This document provides an overview of search engine optimization (SEO) strategies for editors. It discusses how people find websites through search engines and the importance of SEO. Key on-page optimization factors covered include title tags, content, meta descriptions, images, and site maps. Off-page factors discussed are link popularity, anchor text, and directories. The document emphasizes optimizing content for users and not tricking search engines. Effective SEO involves both on-page and off-page techniques to deliver relevant information to searchers.
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2. Pritesh Patel
Digital Marketing Manager
7 years working for product
manufacturers, 2.5 years agency side
Responsible for auditing, strategy
planning and measuring performance
3. What is SEO?
SEO is a process – process for affecting the visibility of a website
or webpage in search engines natural listings
4. Objectives for SEO
To grow and generate better quality traffic to our site from non-branded
search terms (raise brand awareness)
To diversify our range of keywords to target topics, markets or themes such
as Green Deal, CFSH, Contemporary Architecture or BSXXXX
6. Anatomy of a Google Listing
Page title
URL
Description
Page titles: 60-70 characters to play with inc. spaces
URL’s: Ensure consistency, contains keywords
Description: Descriptive copy outlining contents of page
7. 7 things you can do today to check if
your website has the basics of SEO
8. Check 1 – Page titles & Descriptions
X
Keep testing different descriptions depending on who you
are targeting – technical focused or design focused?
9. Check 2 – URL’s
URL’s need to be clean and show structure
What is this page all about?
Avoid numbers, symbols and random words
11. Check 4 – Sitemap
Sitemaps tell search engines how your website is structured and
which pages are priority
Sitemaps can speed up indexing of new content & crawl
frequency
12. Check 5 – Robots.txt
Robots.txt files tell search engines which pages not to index or
folders not to crawl
Exclude all ‘thank you’ pages – you don’t want people
entering your site on a ‘thank you for contacting us’ page
13. Check 6 – Internal Links
Link from well crafted, descriptive phrases to pages which
are about that topic
14. Check 7 – Images
Search engines can’t see images. You need to tell search engines
what the image is showing.
Ensure images are descriptive and contain keywords also
15. Summary
1. Page titles, descriptions and headers are descriptive
2. URL’s are clean and well structured
3. Redirects are in place – www and non-www’s
4. Sitemap is present, no error occurs or 404 page
5. Robots.txt file is found, no error page
6. Body copy on every page has 2-3 internal links to other key pages
7. Images have descriptive ‘alt tags’ & contain keywords
17. Questions to Ask
Will my CMS allow me What are my top 10 non-
to change page titles, branded search terms for
descriptions and headers traffic and enquiries/sign
without affecting other ups/downloads?
elements of the page?
Where are the Who are my competitors
opportunities for growth online and what can you
and how will we do it? tell me about their SEO
efforts?
18. Measurement
Measure SEO using the following metrics:
Traffic from non-branded search terms
# of search terms (total)
# of non-branded search terms
# of website goals generated from non-brand search traffic
Search Engine Rankings (only panic if your ranking drops by >10 listings)
20. So what does a well optimised
website look like?
1. Page titles, descriptions and headers are descriptive
2. URL’s are clean and well structured
3. Redirects are in place – www and non-www’s
4. Sitemap is present, no error page or 404 page
5. Robots.txt file is found, no error page or 404 page
6. Body copy on every page has some internal links to key pages
7. Images have descriptive ‘alt tags’ & contain keywords
21. Any Questions…
@priteshpatel9
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/pauley-creative
pritesh.patel@pauleycreative.co.uk
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www.pauleycreative.co.uk/blog
Editor's Notes
Welcome folks Why doing this webinar…..give you 7 quick things you can check to see if your website (and your competitors) have any SEO signals.
SEO is a process Starts of with understanding your audience, key behaviours, information needs. Choosing the right keywords – measuring Optimise the site Off page is SEO away from your website – in the main its link building Reporting which we’ll cover later on And then reviewing – are the keywords we chose working? Any other opportunities we have discovered?
SEO can be used for increasing visibility in order to increase traffic to the website Utimately you also
Elements of a Google listing Page title is a key on-site ranking factor – how descriptive and relevant is the page title to the users search term ? URLs Description – acts as a snippet of what’s on the following page – brief overview.
Page titles appear at the top of the browser In the code of the website Appears as the blue text on a listing Test different descriptions to see which descriptions increase traffic – maybe one that is written with a specifier in mind gets more traffic than a homeowner. These elements should be controlled by your CMS
URL’s need to be clean, structured and contain keywords – don’t stuff Example of a bad URL – no indication of what the page is about
Quite complex this one. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. Essentially what we are doing is to see if a redirect is in place from the non-www. to the www. version of the website. This tells SE’s which one is preferred Johnbrash.co.uk is a homepage www.johnbrash.co.uk is a homepage too So is www.johnbrash.co.uk/index.html Essentially, it’s the same content on two different domains according to search engines.
A sitemap tells search engines how your website is structured and all the pages on your site A sitemap is submitted to search engines and they use this to crawl the website Not all of the website is crawled all of the time – some pages may never get discovered. Check if your website has a sitemap by typing /sitemap.xml or /sitem_index.xml for WP sites
Robots.txt files tell search engines which pages and folders in your site not to crawl and index. Security and accessibility. Don’t want people coming in on a confirmation page – thank you for registering.
Internal links is another important on-site ranking factor Use descriptive phrases to link to other key pages Helps search engines find and connect relevant pages together
Images need to be optimised also. Google can’t see remember – it can read though. So all of your images need to have descriptive ‘alt tags’ which are the tags images use to describe what the image is about/shown Some visually minded people may search using Google images – architects, landscapers, interior designers.
If you’re planning a new site – you need to have full control over page titles Ensure the website is well structured and there is a clear hierarchy of categories and products Ensure you know what the opportunities are for growth – sometimes some phrases just don’t work out so you need to change course Knowing who your competition is online – not the same as competition offline – and learn about why they are there in the results pages. Are you competing against e-commerce sites aimed at the residential market?