You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
7 Ways to Grow Your Business Online (Notts Council April 2017)Laura Hampton
Laura Hampton of digital agency Impression shares 7 ways you can help your business to grow through digital marketing, as part of an event with Nottingham City Council.
In this talk I share my findings after 4 years of working on Digital PR. We'll go through different ways of making an attractive campaign that journalists would like to feature on their articles.
I don't use Linkdin a lot but you can find me at @JazBatisti on twitter if you have any questions.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
How Brand Monitoring Impacts Your Online ReputationSemrush
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer.
In this presentation Olga, our own Head of Social Media, shares her tips on:
-How to measure your brand awareness
- How to predict trends & listen to your audience without spending hours searching for information
- When and what templates to use when you don't have much time
- How to handle negative feedback and crisis situations
We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :)
Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
How to Effectively Scale and Manage Your Brand’s Link Building ActivityKaizen
From our November webinar with Head of Creative, Sarah Fleming. Sarah’s presentation explored:
- How to run successful link building campaigns in all industries, including finance, insurance, fashion, travel and more
- Building SEO authority and trust across your brand’s target topic entities whilst remaining relevant to the news agenda
- How to measure the effectiveness of your link building activity against key targets and SEO goals
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
How Brand Monitoring Impacts Your Online ReputationSemrush
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer.
In this presentation Olga, our own Head of Social Media, shares her tips on:
-How to measure your brand awareness
- How to predict trends & listen to your audience without spending hours searching for information
- When and what templates to use when you don't have much time
- How to handle negative feedback and crisis situations
We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :)
Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
Impacting Business Performance with AnalyticsPeter O'Neill
Presentation from iLive, Riga on how to use the intelligence from Digital Analytics to improve the business performance of your organisation. Full of practical tips and tricks on setting up your analytics tool, extracting the insights and transitioning your company to being data informed.
Analytics Workshop - Impacting Business PerformanceOutreach Digital
Last night (24 Feb) Peter O'Neill of L3 Analytics talked about how to use analytics to improve a business’ bottom line. He explained a range of techniques and approaches to make the benefits of analytics accessible and achievable for businesses of all sizes and in any sector.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
10 things to do and check in Google Analytics for Construction Companies
1. 10
things
to
check
and
do
in
@priteshpatel9
Digital
Marke2ng
Manager
Follow
@PauleyCrea2ve
2. @priteshpatel9
Why
use
Google
Analy7cs?
Google
Analy2cs
collects
data
on
your
website,
marke2ng
ac2vi2es,
channels,
tac2cs
and
campaigns.
Using
this
data
it
allows
you
to
understand
what’s
happening,
what’s
working
and
what
isn’t
and
allow
you
to
make
more
informed
decisions
based
on
data.
3. @priteshpatel9
#1:
Do
exclude
your
own
internal
traffic
(and
your
agencies,
developers
and
anyone
else
who
2nkers
with
your
website)
By
excluding
your
own
internal
traffic
you
are
essen2ally
cleaning
up
your
data.
The
example
below
shows
81%
direct
traffic
for
a
small
FM
company
website.
This
direct
traffic
was
generated
because
all
internal
computers
and
laptops
had
the
browser
set
to
the
company
website
as
default.
So
every
2me
an
employee
when
onto
the
internet,
the
company
website
would
load
up
and
would
be
recorded
as
a
visit.
Not
accurate.
4. @priteshpatel9
#2:
Check
you
have
‘Goals’
set
up
Video
on
how
to
set
up
goals:
hGp://bit.ly/setupgoals
It’s
essen2al
to
define
the
goals
of
your
website.
It
could
be
enquiries,
sign
ups,
registra2ons,
downloads
subscrip2ons
or
even
play
buUon
clicks
on
a
video.
What’s
important
is
that
you
define
these
goals
because
this
is
how
you
will
prove
the
value
of
your
website
and
measure
the
performance
of
your
digital
marke2ng
campaigns.
5. @priteshpatel9
25
of
the
30
sample
requests
came
From
Google
as
a
result
of
our
SEO
ac2vity.
5
came
from
our
email
campaign
last
week.
10
are
in
‘Visit
arranged’
status
and
3
are
in
‘Quota2on
Supplied’
status
Once
you
have
your
goals
set
up
in
Google
Analy2cs
(all
the
stuff
you
want
to
measure)
you
then
start
seeing
data
like
below.
You
can
then
track
back
and
see
which
sources
all
enquiries
came
from.
Try
and
use
the
data
in
your
CRM
to
see
if
enquiries
turned
to
quotes
or
site
visits
to
view
the
quality
of
leads
coming
in
via
your
website.
6. @priteshpatel9
More
info
here:
hGp://bit.ly/measuringcampaigns
Below
is
a
custom
report
in
Google
Analy2cs
(Goals
by
Source)
which
breaks
down
exactly
which
traffic
sources/campaigns/channels
drove
the
most
number
of
goals
(enquiries,
downloads,
sign
ups,
requests
etc).
Where
do
most
of
your
enquiries
come
from?
Are
your
email
campaigns
working
beUer
than
PPC?
How
much
do
you
spend
per
channel?
7. #3:
Choose
your
metrics
&
KPI’s
@priteshpatel9
Our
website
gets
60,000
visits
a
month
Our
website
gets
200
visits
a
month
Example
KPI:
%
of
visitors
who
register
for
spec
tool
and
go
onto
complete
specs
95%
This
website
generates
10
enquiries
a
month
This
website
generates
100
enquiries
a
month
Don’t
focus
on
visits
as
a
metric
on
its
own
to
determine
success.
Just
because
you
have
60,000
visits
a
month
to
your
website
it
doesn’t
mean
it’s
successful.
See
example
below.
The
website
with
just
200
visits
generates
100
enquiries
as
opposed
to
the
60,000
visits
only
genera2ng
10.
8. @priteshpatel9
#4:
Priori7se
your
website
goals
to
business
goals
Pritesh,
feedback
from
sales
is
that
sample
requests
are
turning
into
orders…..let’s
look
at
ways
we
can
increase
sample
requests
Once
you
have
your
goals
set
up
in
Analy2cs,
start
to
priori2se
them.
Which
ones
do
your
bosses
care
about?
Enquiries
more
than
brochure
downloads
right?
Well
focus
your
efforts
on
the
ones
that
maUer.
Start
adding
in
call
to
ac2ons
on
your
emails,
blog
posts
and
your
landing
pages
in
order
to
generate
more
enquiries.
9. @priteshpatel9
#5:
Look
beyond
the
top
10
keyword
report
Interes2ng
keywords
are
found
in
or
aier
the
top
50,
100,
250
By
default,
when
you
view
the
keyword
report,
you
will
see
the
top
10
keywords
used
to
get
to
your
website.
Usually
the
top
10
is
just
varia2ons,
misspellings
of
your
company
name.
Ask
your
agencies
or
whoever
does
the
repor2ng
to
show
you
the
top
100
or
250
or
even
500.
This
is
where
the
golden
nuggets
of
search
terms
are
located.
10. Use
Analy7cs
to
help
you
develop
content
Useful
blog
post
about
long
tail
search
terms:
hGp://bit.ly/beyondtop10
@priteshpatel9
And
you
should
see
search
terms
which
are
much
longer
and
descrip2ve.
These
search
terms
can
be
used
as
ideas
for
new
blog
posts,
videos,
infographics
or
reports.
Try
and
create
content
in
different
formats
and
see
which
one
works
beUer.
Test
and
learn.
11. #6:
Always
be
comparing
date
ranges
@priteshpatel9
Always
check
to
see
if
you
are
winning.
Are
things
gejng
beUer?
Compare
your
data
this
month
to
last
month,
this
quarter
to
last
quarter,
this
year
vs
last
year
or
even
comparing
the
same
2me
period
YoY
(seasonal
effects
can
skew
data).
And
ul2mately
are
you
genera2ng
more
enquiries
(goals)
from
your
website.
If
not,
you
can
ques2on
why
not
by
reviewing
where
traffic
may
have
fallen
or
your
website
is
broken.
12. #7:
Track
your
‘site
search’
facility
Stockists?
Dimensions?
Weights?
Packing
Quan22es?
Installa2on
details?
Part
numbers?
Codes?
Downloads?
Staff
Bio’s?
@priteshpatel9
Make
sure
your
agency
or
developers
have
enable
tracking
of
the
on-‐site
search
box.
You
can
then
view
what
people
have
searched
for
on
your
website
–
maybe
you
have
missed
some
details
on
your
product
pages
or
there’s
content
which
you
can
add
to
help
the
user
find
what
they
want.
13. #8:
Set
up
specific
dashboards
@priteshpatel9
Further
reading
here:
hGp://bit.ly/lead-‐gen-‐dashboard
14. #9:
Use
the
Network
Report
(frequently)
@priteshpatel9
Further
reading:
hGp://bit.ly/networkreport
A
bit
tricky
to
do
without
help
on
this
one
but
essen2ally
the
network
report
shows
you
which
companies
are
using
your
website.
Using
the
compare
date
ranges
you
can
see
who
is
using
it
more
(maybe
as
a
result
of
your
email
and
direct
marke2ng)
and
who
is
using
it
less
(maybe
you
need
to
do
some
brand
awareness
campaigns).
15. #10:
Learn
about
Mul7
Channel
@priteshpatel9
Mul2
channel
reports
(only
works
if
you
have
goals
set
up)
gives
you
an
idea
of
channels
used
before
conver2ng
into
an
enquiry.
You
can
see
the
value
of
other
channels
which
assisted
in
the
conversion
process.
Example
below
shows
you
that
one
enquiry
came
from
a
search
engine
first,
then
trough
TwiUer,
search
engine
again
and
then
through
a
refferal
website.
How
important
was
TwiUer
in
this
process?
1st
visit
Monday
Googled:
C24
2mber
decking
2nd
visit
Thursday
Clicked
on
TwiUer
feed
promo2ng
a
blog
post
3rd
visit
Friday
Googled:
BS4978
an2
slip
decking
test
Googled:
2mber
vs
composite
decking
environmental
4th
visit
Monday
Read
a
new
project
win
story
on
Construc2on
News
website,
clicked
through
and
submiUed
enquiry
16. @priteshpatel9
10
things
to
do
&
check
in
Google
Analy7cs
#1:
Do
exclude
your
own
internal
traffic
-‐
clean
up
your
data
#2:
Check
you
have
‘Goals’
set
up
-‐
this
will
help
prove
value
#3:
Choose
your
metrics
&
KPI’s
-‐
avoid
vanity
metrics
#4:
Priori2se
your
website
goals
to
business
goals
-‐measure
what
maUers
#5:
Look
beyond
the
top
10
keyword
report
–
get
ideas
for
content
#6:
Always
be
comparing
date
ranges
–
check
if
you’re
winning
(or
losing)
#7:
Track
your
‘site
search’
facility
–
understand
what
users
want
#8:
Set
up
specific
dashboards
–
make
it
easy
for
yourselves
&
your
bosses
#9:
Use
the
Network
Report
(frequently)
–
is
your
audience
loyal?
#10:
Learn
about
Mul2
Channel
–
this
is
what’s
next
17. @priteshpatel9
Visit
our
website:
www.pauleycrea2ve.co.uk
View
our
porsolio:
hUp://www.pauleycrea2ve.co.uk/porsolio/
Read
our
blog
&
sign
up
for
monthly
email
roundups:
www.pauleycrea2ve.co.uk/blog
Download
our
social
media
ebook
for
construc2on
companies:
hUp://www.pauleycrea2ve.co.uk/construc2on-‐marketers-‐guide-‐ebook/
View
our
YouTube
channel
with
some
great
tutorials:
hUp://www.youtube.com/user/PauleyCrea2ve