What does a marketing plan include?
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A marketing plan includes an executive summary that briefly outlines the goals and recommendations. It also includes a situation analysis that presents relevant market and competitor data. The marketing strategy section defines the mission, objectives, and intended customer needs. Financial projections provide sales and cost data. A risk analysis estimates potential issues and an implementation control monitors progress towards objectives. Marketing metrics track outcomes against the goals.
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marketing-kotler
This document discusses managing a holistic marketing organization for the long run. It outlines several key points:
1. Characteristics of an effective marketing company include selecting target markets, customer-focused employees, good relationships between departments, incentive programs, and building brand name and customer loyalty.
2. Proper marketing implementation is important to turn plans into action and ensure objectives are met. It involves determining who, where, when, and how various marketing activities will be carried out.
3. Marketing control approaches include annual plan control using sales analysis, market share analysis, and expense-to-sales analysis, as well as profitability control and strategic control such as marketing audits.
Sales forecasting
Sales forecasting is a projection of expected future demand under certain conditions. There are two main types of sales forecasting: quantitative forecasting which uses past sales figures to predict future sales in existing markets, and qualitative forecasting which relies on surveys and expert opinions to predict sales in new markets where past data does not exist. Sales forecasts can be for periods of less than 3 months, 1 year, or more than 3 years into the future.
Prasid Mitra | What does a marketing plan include
A marketing plan typically includes an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. The situation analysis provides relevant background data on sales, costs, the market size and growth. The marketing strategy outlines the mission, objectives, target market, and competitive positioning. Financial projections include a sales forecast, expense forecast, and break-even analysis. Implementation controls allow for monitoring and adjusting the plan as needed.
Sales cost and cost analysis
A sales audit systematically reviews a company's sales objectives, policies, organization, methods, procedures, and personnel to ensure they are properly implemented and achieving their goals. It examines six main aspects of the selling operation. Sales analysis studies sales volume in detail to identify strengths and weaknesses, including allocation of sales effort and data used. Marketing cost analysis relates sales volume to selling expenses to determine the relative profitability of different sales operations by classifying expenses and calculating contribution margin.
Sales forecasting
The document discusses various methods for sales forecasting. It describes 8 steps in the sales forecasting process: 1) deciding basic issues; 2) identifying important factors; 3) selecting suitable methods; 4) deciding length; 5) preliminary sales forecast; 6) final sales forecast; 7) making operational program; 8) evaluation and revision. It then explains 8 different methods for sales forecasting: executive opinion, experts opinion, sales force opinion, Delphi method, user's expectation, economic indicators analysis, past sales projection, and market test. Statistical methods like trends projection and regression analysis are also mentioned.
Sales budget ,forcasting and control
This document discusses sales budgeting, forecasting, and control. It covers developing sales budgets to plan and coordinate sales, types of budgets including sales, selling expense, and administrative budgets. Forecasting methods like macro, micro, qualitative, and quantitative are described. Sales forecasting is used for production scheduling, pricing, promotion, and financial planning. Control involves setting standards, evaluating performance, and correcting deviations to optimize sales, profits, and revenue.
Sales budgeting Methods
The document discusses sales forecasting for a company. It defines a sales forecast as a prediction of expected sales based on past performance and market conditions. Some key benefits of sales forecasting include enhanced cash flow, production planning, and identifying sales trends. Factors that influence forecasting include the market size, market share, existing/new contracts, and economic predictions. Common forecasting techniques include analyzing historical data, manager/executive judgment, and forecasting methods like using past sales percentages or growth projections. The document outlines data needed for an accurate forecast, including economic/market information, products/services, the business model, customer segments, and past revenue/sales opportunities.
Control of marketing operations
The document discusses various aspects of controlling marketing operations. It defines marketing control as monitoring marketing plans and adjusting as needed to achieve goals. There are four main steps to marketing control: 1) establishing performance standards, 2) measuring actual performance, 3) comparing performance to standards, and 4) taking corrective actions as needed. The document also outlines different types of marketing controls including annual plan control, profitability control, efficiency control, and strategic control, which involve analyzing sales, profits, expenses, financials, market share, and customer attitudes. Marketing audits provide in-depth analysis of a company's marketing environment, strategies, and activities to identify issues and improve performance.
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marketing-kotler
This document discusses managing a holistic marketing organization for the long run. It outlines several key points:
1. Characteristics of an effective marketing company include selecting target markets, customer-focused employees, good relationships between departments, incentive programs, and building brand name and customer loyalty.
2. Proper marketing implementation is important to turn plans into action and ensure objectives are met. It involves determining who, where, when, and how various marketing activities will be carried out.
3. Marketing control approaches include annual plan control using sales analysis, market share analysis, and expense-to-sales analysis, as well as profitability control and strategic control such as marketing audits.
Sales forecasting
Sales forecasting is a projection of expected future demand under certain conditions. There are two main types of sales forecasting: quantitative forecasting which uses past sales figures to predict future sales in existing markets, and qualitative forecasting which relies on surveys and expert opinions to predict sales in new markets where past data does not exist. Sales forecasts can be for periods of less than 3 months, 1 year, or more than 3 years into the future.
Prasid Mitra | What does a marketing plan include
A marketing plan typically includes an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. The situation analysis provides relevant background data on sales, costs, the market size and growth. The marketing strategy outlines the mission, objectives, target market, and competitive positioning. Financial projections include a sales forecast, expense forecast, and break-even analysis. Implementation controls allow for monitoring and adjusting the plan as needed.
Sales cost and cost analysis
A sales audit systematically reviews a company's sales objectives, policies, organization, methods, procedures, and personnel to ensure they are properly implemented and achieving their goals. It examines six main aspects of the selling operation. Sales analysis studies sales volume in detail to identify strengths and weaknesses, including allocation of sales effort and data used. Marketing cost analysis relates sales volume to selling expenses to determine the relative profitability of different sales operations by classifying expenses and calculating contribution margin.
Sales forecasting
The document discusses various methods for sales forecasting. It describes 8 steps in the sales forecasting process: 1) deciding basic issues; 2) identifying important factors; 3) selecting suitable methods; 4) deciding length; 5) preliminary sales forecast; 6) final sales forecast; 7) making operational program; 8) evaluation and revision. It then explains 8 different methods for sales forecasting: executive opinion, experts opinion, sales force opinion, Delphi method, user's expectation, economic indicators analysis, past sales projection, and market test. Statistical methods like trends projection and regression analysis are also mentioned.
Sales budget ,forcasting and control
This document discusses sales budgeting, forecasting, and control. It covers developing sales budgets to plan and coordinate sales, types of budgets including sales, selling expense, and administrative budgets. Forecasting methods like macro, micro, qualitative, and quantitative are described. Sales forecasting is used for production scheduling, pricing, promotion, and financial planning. Control involves setting standards, evaluating performance, and correcting deviations to optimize sales, profits, and revenue.
Sales budgeting Methods
The document discusses sales forecasting for a company. It defines a sales forecast as a prediction of expected sales based on past performance and market conditions. Some key benefits of sales forecasting include enhanced cash flow, production planning, and identifying sales trends. Factors that influence forecasting include the market size, market share, existing/new contracts, and economic predictions. Common forecasting techniques include analyzing historical data, manager/executive judgment, and forecasting methods like using past sales percentages or growth projections. The document outlines data needed for an accurate forecast, including economic/market information, products/services, the business model, customer segments, and past revenue/sales opportunities.
Control of marketing operations
The document discusses various aspects of controlling marketing operations. It defines marketing control as monitoring marketing plans and adjusting as needed to achieve goals. There are four main steps to marketing control: 1) establishing performance standards, 2) measuring actual performance, 3) comparing performance to standards, and 4) taking corrective actions as needed. The document also outlines different types of marketing controls including annual plan control, profitability control, efficiency control, and strategic control, which involve analyzing sales, profits, expenses, financials, market share, and customer attitudes. Marketing audits provide in-depth analysis of a company's marketing environment, strategies, and activities to identify issues and improve performance.
1 overview of marketing
This document discusses the evolution and key concepts of marketing. It outlines 7 steps in the strategic planning process: 1) defining organizational mission, 2) establishing strategic business units, 3) setting marketing objectives, 4) performing situation analysis, 5) developing marketing strategy, 6) implementing tactical plans, and 7) monitoring results. Marketing strategy involves analyzing strengths, weaknesses, opportunities, and threats, and determining appropriate product, distribution, promotion, and price plans for each strategic business unit. The overall goal is to satisfy customers and achieve organizational objectives.
Advertsing budget
The document discusses advertising budgets, which estimate the financial requirements to achieve advertising objectives within a given time period. The budget is a guideline for allocating funds to advertising functions and activities. Key factors that influence the budget include available finances, sales percentages, competitors' spending, and return on investment. The budget specifies income, expenses, and how funds will be allocated. It must be constructed within the company's financial capabilities. The budget process involves estimating total advertising costs based on market information, then appropriating funds and specifying expenditures for each advertising function. The budget is presented to management for review and modification before execution and control to ensure actual spending matches estimates. Various methods can be used to allocate the budget, such as percentages of sales or objectives
Forecasting Presentation
The document discusses the importance of accurate forecasting in CRM for revenue predictability and budgeting. It explains that CRM software allows users to track opportunities from lead to close. Sales managers must update CRM accurately with opportunity stages, probabilities, dates and other key details so that cumulative forecasts roll up correctly. Regular updates are needed as opportunities progress through the sales cycle from initial contact to closed won.
Sales budgeting
A sales budget is a financial plan that allocates resources to achieve forecasted sales. It aims to plan and control expenditures needed to meet sales objectives. Objectives include formulating sales department plans, coordinating efforts, and cost control through budgetary and standard costing. Factors affecting the sales budget are analysis of previous sales, market study, business conditions, financing, staff compensation, consumer tastes, and advertising. The budget specifies sales units and amounts by product and region.
24201324 sales-budget
A sales budget estimates unit and revenue sales as well as selling expenses to estimate profit targets. It can be broken down by region, product, and account type. The purposes of a sales budget are to serve as a control mechanism by measuring actual performance against benchmarks and to aid in planning by balancing sales budgets and expenses to meet business objectives. A sales budget includes estimates of selling expenses like sales salaries and commissions, advertising expenses, and administrative expenses. Management considers both short-term sales maximization and long-term profit maximization when estimating expenses.
Marketing audit
The marketing audit is a comprehensive examination of a company's marketing environment, objectives, strategies, and activities to identify issues and opportunities for improvement. It evaluates all major aspects of a company's marketing including their environment, strategy, organization, systems, marketing mix, productivity, and profitability. The audit is usually conducted by an outside party to provide an objective assessment and recommendations for management to consider implementing.
Sales budget & forecasting
1) A sales budget is a detailed plan showing expected sales for a future period, developed based on a sales forecast. It gives sales projections by location, product, salesperson, and customer.
2) Developing an effective sales budget involves reviewing past data, identifying market opportunities and problems, communicating sales goals, allocating resources, and getting approval.
3) Sales forecasts estimate how much of a company's product can be sold in a future period under a given marketing program. They are important for developing an accurate sales budget but must account for factors like production constraints.
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Sales Budgeting
The document provides information about sales budgeting including definitions, uses, factors affecting compilation, and the budgeting process. It defines a sales budget as a financial plan depicting how resources should be allocated to achieve forecasted sales. It discusses how a sales budget is used as a working guideline, means of coordination, and surveillance tool. It also outlines factors like market conditions, competition, and financial capabilities that affect budget compilation. Finally, it provides an example of a company's sales budgeting process for a furniture company.
Sales forecasting
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This revision presentation provides an overview of the marketing planning process including a brief description of each stage in marketing planning together with discussion of the role of the marketing budget.
Dynamic sales forecasting
Forecasting is a necessary and efficient tool that can give a company plenty of competitive advantage. Traditional methods of sales forecasting focused primarily on roll up of committed sales deals display intrinsic weakness due to their monotony of strategy across agreed sales period. This tends to produce inaccuracy in sales forecast, promotes sandbagging and reduces sales motion. Enhanced models centered on identifying weighted revenue through probabilities for opportunities by category also fail to recon in swing deals and ignores new opportunities in the pipelines. In this paper, I propose a better, dynamic method based on probabilities customized for each sales period.
Mrktng pln
The document outlines the key aspects of an effective marketing plan. A marketing plan establishes how a business will compete in the marketplace to meet its goals and objectives. It describes the advertising and marketing efforts for the coming year to accomplish specific marketing objectives within a set timeframe. An effective marketing plan provides a strategy to meet the company's mission, is based on facts and valid assumptions, is flexible, describes how marketing activities will be organized for implementation, aligns short-term goals to achieve long-term objectives, and specifies performance criteria for control purposes.
Segundo Trimestre
The document provides guidance for a company's test market launch in the second quarter. It outlines decisions needed regarding pricing, advertising, production, sales, and financial planning. Key decisions include setting prices and an advertising campaign, determining production levels, hiring a sales force, and ensuring financial targets are met through simulation and scenario planning. The goal is to discover customer demand and response while managing costs and cash flow during the launch period.
Strategic Planning Marketing Strategy
Strategic planning involves determining an organization's objectives and strategies to achieve them. The process includes defining a mission, assessing resources and the external environment, formulating strategies, implementing operating plans, and monitoring performance. Key elements of marketing strategy are the target market, and the marketing mix of product, price, place, and promotion. Strategic business units within diversified companies each pursue their own mission independently. Market planning methods also include Porter's five forces model, SWOT analysis, and the BCG matrix to evaluate portfolio performance.
What does a marketing plan include?
A marketing plan includes five key elements: an executive summary and table of contents, a situation analysis, a marketing strategy, financial projections, and implementation controls. It provides direction for reaching marketing objectives by outlining research that will be conducted, relationships that will be established and maintained, and metrics to track progress toward goals.
Keith turner quick silver funding solutions - finance strategy can ensure bu...
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Sales Budgeting
This document discusses sales budgeting and provides steps for the sales budgeting process. It begins by defining a sales budget as the estimation of sales revenue and sales overheads for a given period, such as monthly, quarterly, or yearly. It then outlines 8 steps for preparing a sales budget, which include determining the budget period, collecting previous sales data, gathering industry sales information, comparing sales across periods, studying current market trends, communicating with customers, preparing sales forecasts, and comparing actual to forecasted sales. Finally, it discusses factors that influence the sales budget and different budgeting methods.
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1 overview of marketing
This document discusses the evolution and key concepts of marketing. It outlines 7 steps in the strategic planning process: 1) defining organizational mission, 2) establishing strategic business units, 3) setting marketing objectives, 4) performing situation analysis, 5) developing marketing strategy, 6) implementing tactical plans, and 7) monitoring results. Marketing strategy involves analyzing strengths, weaknesses, opportunities, and threats, and determining appropriate product, distribution, promotion, and price plans for each strategic business unit. The overall goal is to satisfy customers and achieve organizational objectives.
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The document discusses advertising budgets, which estimate the financial requirements to achieve advertising objectives within a given time period. The budget is a guideline for allocating funds to advertising functions and activities. Key factors that influence the budget include available finances, sales percentages, competitors' spending, and return on investment. The budget specifies income, expenses, and how funds will be allocated. It must be constructed within the company's financial capabilities. The budget process involves estimating total advertising costs based on market information, then appropriating funds and specifying expenditures for each advertising function. The budget is presented to management for review and modification before execution and control to ensure actual spending matches estimates. Various methods can be used to allocate the budget, such as percentages of sales or objectives
Forecasting Presentation
The document discusses the importance of accurate forecasting in CRM for revenue predictability and budgeting. It explains that CRM software allows users to track opportunities from lead to close. Sales managers must update CRM accurately with opportunity stages, probabilities, dates and other key details so that cumulative forecasts roll up correctly. Regular updates are needed as opportunities progress through the sales cycle from initial contact to closed won.
Sales budgeting
A sales budget is a financial plan that allocates resources to achieve forecasted sales. It aims to plan and control expenditures needed to meet sales objectives. Objectives include formulating sales department plans, coordinating efforts, and cost control through budgetary and standard costing. Factors affecting the sales budget are analysis of previous sales, market study, business conditions, financing, staff compensation, consumer tastes, and advertising. The budget specifies sales units and amounts by product and region.
24201324 sales-budget
A sales budget estimates unit and revenue sales as well as selling expenses to estimate profit targets. It can be broken down by region, product, and account type. The purposes of a sales budget are to serve as a control mechanism by measuring actual performance against benchmarks and to aid in planning by balancing sales budgets and expenses to meet business objectives. A sales budget includes estimates of selling expenses like sales salaries and commissions, advertising expenses, and administrative expenses. Management considers both short-term sales maximization and long-term profit maximization when estimating expenses.
Marketing audit
The marketing audit is a comprehensive examination of a company's marketing environment, objectives, strategies, and activities to identify issues and opportunities for improvement. It evaluates all major aspects of a company's marketing including their environment, strategy, organization, systems, marketing mix, productivity, and profitability. The audit is usually conducted by an outside party to provide an objective assessment and recommendations for management to consider implementing.
Sales budget & forecasting
1) A sales budget is a detailed plan showing expected sales for a future period, developed based on a sales forecast. It gives sales projections by location, product, salesperson, and customer.
2) Developing an effective sales budget involves reviewing past data, identifying market opportunities and problems, communicating sales goals, allocating resources, and getting approval.
3) Sales forecasts estimate how much of a company's product can be sold in a future period under a given marketing program. They are important for developing an accurate sales budget but must account for factors like production constraints.
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This document discusses sales performance management and projection. It explains that sales performance management is a comprehensive solution that helps streamline processes, drive desired behaviors, and better manage sales resources to achieve revenue goals and business objectives. It also outlines critical factors in sales performance management, including setting smart goals aligned with business strategy, effective internal and external communication, and establishing the right salesforce management processes for both retail and corporate sales teams. The document concludes by defining what a sales projection is and providing an example of a quarterly sales projection table.
Budget planning
This document provides guidance on developing a marketing budget for product launches. It discusses factors to consider such as the product category, type of launch activity, marketing objectives, target audiences, markets, creative strategy, and methods for determining budget amounts. Budget planning requires understanding category spending trends, historical data, sales goals, and objectives for reaching people at different awareness levels. The document stresses developing clear cash flow plans and paying media partners on time.
Sales Budgeting
The document provides information about sales budgeting including definitions, uses, factors affecting compilation, and the budgeting process. It defines a sales budget as a financial plan depicting how resources should be allocated to achieve forecasted sales. It discusses how a sales budget is used as a working guideline, means of coordination, and surveillance tool. It also outlines factors like market conditions, competition, and financial capabilities that affect budget compilation. Finally, it provides an example of a company's sales budgeting process for a furniture company.
Sales forecasting
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This revision presentation provides an overview of the marketing planning process including a brief description of each stage in marketing planning together with discussion of the role of the marketing budget.
Dynamic sales forecasting
Forecasting is a necessary and efficient tool that can give a company plenty of competitive advantage. Traditional methods of sales forecasting focused primarily on roll up of committed sales deals display intrinsic weakness due to their monotony of strategy across agreed sales period. This tends to produce inaccuracy in sales forecast, promotes sandbagging and reduces sales motion. Enhanced models centered on identifying weighted revenue through probabilities for opportunities by category also fail to recon in swing deals and ignores new opportunities in the pipelines. In this paper, I propose a better, dynamic method based on probabilities customized for each sales period.
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The document outlines the key aspects of an effective marketing plan. A marketing plan establishes how a business will compete in the marketplace to meet its goals and objectives. It describes the advertising and marketing efforts for the coming year to accomplish specific marketing objectives within a set timeframe. An effective marketing plan provides a strategy to meet the company's mission, is based on facts and valid assumptions, is flexible, describes how marketing activities will be organized for implementation, aligns short-term goals to achieve long-term objectives, and specifies performance criteria for control purposes.
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What does a marketing plan include?
A marketing plan includes five key elements: an executive summary and table of contents, a situation analysis, a marketing strategy, financial projections, and implementation controls. It provides direction for reaching marketing objectives by outlining research that will be conducted, relationships that will be established and maintained, and metrics to track progress toward goals.
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This document discusses sales budgeting and provides steps for the sales budgeting process. It begins by defining a sales budget as the estimation of sales revenue and sales overheads for a given period, such as monthly, quarterly, or yearly. It then outlines 8 steps for preparing a sales budget, which include determining the budget period, collecting previous sales data, gathering industry sales information, comparing sales across periods, studying current market trends, communicating with customers, preparing sales forecasts, and comparing actual to forecasted sales. Finally, it discusses factors that influence the sales budget and different budgeting methods.
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The document defines key marketing management concepts including its five components of planning, research, implementation, control, and evaluation. It describes the benefits of marketing management and five methods for organizing a marketing department. It also outlines the steps for staffing and managing marketing personnel, defines marketing budgets and control, and lists techniques for marketing evaluation including sales analysis, market share analysis, and marketing audits.
PRINCIPLES IN MARKETING QUARTER 4 GRADE 11
A marketing plan helps businesses in several key ways: it establishes clear objectives and strategies; identifies the target market; allows businesses to leverage their competitive advantages; helps allocate resources effectively; promotes an integrated marketing approach; and provides a framework for measurement and evaluation. The relationship between marketing analysis, planning, implementation, and control is cyclical - analysis informs planning, plans are implemented, and implementation is controlled and optimized based on results. Marketing audits and SWOT analyses are useful tools for analyzing a company's internal strengths/weaknesses and external opportunities/threats to better understand its situation.
Marketing Planning
The document discusses developing and managing a marketing program through analysis, planning, implementation, and control. It explains that marketing analysis involves analyzing the company's situation and environment to identify opportunities. The planning process determines marketing strategies to achieve objectives. Implementation turns plans into actions to accomplish goals. Control measures and evaluates results, taking corrective action to ensure objectives are met. An annual marketing plan serves as a blueprint that summarizes strategies, tactics, responsibilities, timelines, and financial details to guide the upcoming year's activities.
The Marketing Plan
The document provides guidance on developing an effective marketing plan. It explains that a marketing plan should include:
1) An analysis of the business situation including details on the target market, competitors, and the company's strengths.
2) Specific marketing goals and objectives along with strategies for products/services, pricing, promotion, and placement.
3) Financial plans with projected income statements, cash flows, and balance sheets to show how the marketing strategies will be funded and be profitable.
4) Metrics for evaluating the marketing plan's performance and making adjustments to keep the business on track to achieve its goals.
Key Elements of Marketing Plan.pptx
The document outlines 16 key elements that should be included in an effective marketing plan. It discusses elements like an executive summary, market research, SWOT analysis, marketing objectives, target audience, value proposition, positioning strategy, marketing strategies and tactics, budget allocation, marketing calendar, sales and revenue forecasts, performance metrics, marketing team roles, implementation timeline, contingency plan, and conclusion. The marketing plan brings together these various elements to guide an organization's integrated marketing efforts and drive business goals.
Managing The Market Process 2
The document outlines the marketing management process, which consists of 6 steps:
1) Analyzing marketing opportunities to identify customer, competitor, and market trends.
2) Researching and selecting target markets by evaluating market segments.
3) Designing marketing strategies such as differentiation and positioning strategies.
4) Planning the marketing program including budgets, marketing mix, and allocation.
5) Organizing marketing resources and implementing the marketing plan.
6) Controlling marketing efforts through annual, profitability, and strategic controls.
Lt1 -corp stragplanning
This document discusses corporate strategic planning and marketing. It defines strategic planning as developing and maintaining strategic fit between an organization's objectives and resources and market opportunities. Strategic planning occurs at the corporate, business unit, and functional levels. Key aspects of strategic planning discussed include developing a corporate mission, assessing strategic business units, conducting marketing audits, and seeking competitive advantages. The document also outlines elements of strategic marketing strategy formulation including understanding customers, competitors, and conducting environmental and SWOT analyses.
Chapter1
This document provides an overview and objectives of the MKTG 436 Marketing Decision Making course. The course will analyze and develop decisions around the 4 P's of marketing. Students will learn analytical techniques and case studies to improve decision making skills. Key topics covered include pricing, forecasting, advertising, market analysis and developing marketing strategies. The goal is for students to understand how to assess costs/profits and make effective marketing decisions for segmentation, products, and implementing marketing plans.
Marketing - Chapter 2
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Modern Marketing Practices-Marketing Control Types & strategies-Green Marketing
Marketing Department – Marketing Control & Types of Control. Modern Marketing Practices – Green Marketing, Cause – related Marketing, Mobile Marketing and Online Marketing.
Developing Marketing Strategies & Plans Chap2 (F.Untalan)
This document discusses developing marketing strategies and plans. It covers how marketing affects customer value through a value delivery process. Strategic planning is carried out at different organization levels, from corporate to business unit levels. A marketing plan should include situational analysis, objectives, strategies, implementation plans, and controls. It also discusses holistic marketing which integrates value exploration, creation, and delivery to build long-term customer relationships. Strategic planning identifies opportunities and threats in the external environment and strengths and weaknesses internally through a SWOT analysis.
Developing marketing strategies & plans chap2 (f.untalan)
This document discusses developing marketing strategies and plans. It covers how marketing affects customer value through a value delivery process. Strategic planning is carried out at different organizational levels, from corporate to business unit levels. A marketing plan should include identifying target markets, analyzing opportunities, and outlining strategies, goals, budgets and controls. It also discusses holistic marketing and how companies can maximize value exploration, creation and delivery by focusing on customers, core competencies, collaborative networks and internal resources.
B2B marketing
The document discusses strategic planning and marketing strategies. It defines strategic planning as developing a strategic fit between organizational objectives, resources, and changing market opportunities. It also discusses determining a company's mission, identifying strategic business units (SBUs), and conducting marketing audits. Competitive advantage is key and means outperforming competitors in ways they can't or won't match.
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What does a marketing plan include?
- 1. What does a marketing plan include?
- 2. Marketing plan indicates how a firm plans to reach its marketing Objectives.
- 4. Executive Summary It is a brief Summary of the main goals and recommendations.
- 6. Executive Summary Situation Analysis Presents relevant data on sales, costs, the market and competitors.
- 7. Executive Summary Situation Analysis Marketing Strategy
- 8. Executive Summary Situation Analysis Marketing Strategy It defines the mission, marketing, financial objectives and needs the market offerings is intended to satisfy.
- 9. Executive Summary Situation Analysis Marketing Strategy Financial projections
- 10. Executive Summary Situation Analysis Marketing Strategy Financial projections Presents relevant data on sales, costs, the market and competitors.
- 11. Risk Analysis
- 14. Risk Analysis Implementation control It controls and monitor the implementation of a plan.
- 15. Executive Summary Situation Analysis Marketing Strategy Financial projections Risk Analysis Implementation control
- 17. From Plan to Action Marketing Metrics It tracks the actual outcomes to see whether the company is achieving the set objectives.
- 18. Thank You! Under the guidance of Pof. Sameer Mathur IIM Lucknow -Rutuja Ganoje(intern)