Prasid Mitra | What does a marketing plan include
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A marketing plan typically includes an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. The situation analysis provides relevant background data on sales, costs, the market size and growth. The marketing strategy outlines the mission, objectives, target market, and competitive positioning. Financial projections include a sales forecast, expense forecast, and break-even analysis. Implementation controls allow for monitoring and adjusting the plan as needed.
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What does a marketing plan include?
The document outlines the key components that should be included in a marketing plan, such as an executive summary, table of contents, SWOT analysis, marketing strategy, marketing objectives, financial objectives, expense and sales forecasts, controls, and contingency planning. It emphasizes that the plan should be simple, specific, realistic, and complete. It also provides an example outline for a marketing plan.
What does a marketing plan include
A marketing plan typically contains an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. Research plays an important role by providing up-to-date information on the current marketing situation, competition, and customer requirements to serve as the starting point for assessing opportunities and threats and to measure progress and identify areas for improvement.
What Is Business Plan
A business plan outlines key elements that are important for a business to look ahead, allocate resources, focus on important points, and prepare for potential problems and opportunities. While plans can vary in complexity and format, standard elements generally include descriptions of the company, products/services, market, management team, and financial projections. Of these, cash flow analysis and specific implementation details are often among the most important, as profits alone do not guarantee cash and strategies must be put into action through assigned responsibilities, budgets, and tracking of results.
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What does a marketing plan include?
The document outlines the key components that should be included in a marketing plan, such as an executive summary, table of contents, SWOT analysis, marketing strategy, marketing objectives, financial objectives, expense and sales forecasts, controls, and contingency planning. It emphasizes that the plan should be simple, specific, realistic, and complete. It also provides an example outline for a marketing plan.
What does a marketing plan include
A marketing plan typically contains an executive summary, situation analysis, marketing strategy, financial projections, and implementation controls. Research plays an important role by providing up-to-date information on the current marketing situation, competition, and customer requirements to serve as the starting point for assessing opportunities and threats and to measure progress and identify areas for improvement.
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The document discusses strategic planning and its importance for growing businesses. It notes that a strategic plan differs from a business plan by focusing on mid- to long-term goals rather than short-term goals. The key elements of strategic planning are analyzing where the business currently stands, determining a vision and goals for the future, and developing a solid plan based on strategic analysis tools like SWOT, five forces, and considering internal and external drivers. An effective written strategic plan should include analyses of strengths/weaknesses and opportunities/threats, a vision statement, objectives, an implementation plan, and consideration of resource needs. The document also provides examples of issues growing businesses may overlook like the owner's future role and ownership structure.
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The document outlines the key steps in the management planning process:
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What does marketing plan include- Shashank Motepalli
This marketing plan document contains sections on an executive summary, table of contents, marketing strategy, financial projections, situation analysis, and implementation controls. It also references a presentation by Professor Sameer Mathur calling marketing plans the "Bible to Marketing Management".
What does a marketing plan include?
A marketing plan includes five key elements: an executive summary and table of contents, a situation analysis, a marketing strategy, financial projections, and implementation controls. It provides direction for reaching marketing objectives by outlining research that will be conducted, relationships that will be established and maintained, and metrics to track progress toward goals.
How is strategic planning carried out at different levels of the organisation
Strategic planning involves defining a company's mission, establishing strategic business units (SBUs), and assessing growth opportunities. A company's mission focuses on a limited number of long-term goals, major policies, competitive spheres, and is short and meaningful. SBUs are single or related businesses that can be planned separately, have their own competitors and manager responsible for profits. Strategic planning determines a company's customers, needs, technology, and involves analyzing strengths, weaknesses, opportunities, and threats. Companies form strategic alliances for products, promotions, logistics, and pricing to improve strategic management.
How is strategic planning carried out at different levels of the organisation?
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What does marketing plan include- Shashank Motepalli
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How is strategic planning carried out at different levels of the organisation
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Consumers are most influenced at the enjoy and advocate stages of the customer journey, whereas most marketing expenses target the consider and buy stages. Aligning communications across channels like websites, packaging, and customer service helps ensure consistency and integration across touchpoints. Collecting and analyzing customer information allows understanding the consumer decision process and creating a seamless experience across stages.
The one thing you must get right when building a brand
The document discusses building and maintaining strong brands through social media. It emphasizes that brands must deliver on their customer promise at every touchpoint and gather insights from social media to drive continual improvement. Brands should engage in social media to protect their reputation but follow social media rules. Innovation beyond familiar offerings and recognizing unserved customer segments through social media insights can enhance brand value. Indian examples highlight how Tata, Larsen & Toubro, and other brands have effectively used social media while adhering to their core brand values.
Preserve the luxury or extend the brand (shubham goswami)
This presentation analyses a Harvard Business Review article and applies the insights gained from the article to the Indian Market
My Learnings during the Internship
This internship provided Sohit Kumar opportunities to learn various skills including making presentations, understanding marketing basics, and applying marketing concepts in India. Sohit learned how to create and deliver effective presentations, the fundamentals of marketing, and how to analyze case studies. Sohit also read and analyzed a Harvard article about the relationship between brands and private labels. The article discussed strategies brands can employ to increase popularity in the face of competition from private labels, such as investing in brand equity, innovating wisely, using fighting brands sparingly, building trade relationships, and managing price spreads.
Creative that cracks the code
1. The document discusses six advertising campaigns that were successful because they were creative and clever rather than just scientific.
2. The campaigns included variations on internet memes by Wonderful Pistachios, a game-based app by Coca-Cola China, crowd-sourced ideas by Oreo Cookies, humor by Kia Motors, a clothing swap program by Marks & Spencer, and branded content by Neiman Marcus and Target.
3. While advertising has become more data-driven, these campaigns show that creativity continues to be important for success by engaging customers in novel ways.
Un me jeans branding in web 2.0
Margaret Foley, the brand manager of UnME Jeans, is considering marketing the brand on social media platforms to engage with its target market of teenage girls. The case study evaluates selecting one of three options: YouTube, Facebook, or Zwinktopia. A SWOT analysis and analysis of consumer behavior shows Facebook is the best choice due to its large user base and ability to directly interact with consumers. Measuring the effectiveness of social media marketing will be challenging due to lack of control over content and rapid changes in consumer habits.
Grey worldwide strategic repositioning through crm
Grey Worldwide is a communications firm established in 1978 that is looking to expand in Asian markets, especially China. It aims to shift its focus from brand equity to customer equity through implementing a customer relationship management (CRM) strategy. This would allow Grey to strengthen its customer knowledge database, assess return on investment goals, and take CRM platforms across the organization. Some issues it faces include rising consumer expectations, increasing competition from low-cost online players, and the challenges of implementing CRM in smaller Asian markets. The strategy involves not competing on cost but building a better CRM system to differentiate from competitors and focus on data mining and customers. Key steps would be performing customer and market analysis, educating customers, developing loyalty and retention programs
Branding yoga Vishnupriya Aryabhumi
The document examines the branding strategies of two successful yoga teachers - Bikram Choudhury and Tara Stiles - who have profited from the large yoga industry in different ways. It also discusses the perspective of the Hindu American Foundation who argues that yoga should be connected to its Hindu roots. There are differing views on whether yoga should be commercialized and branded, and how to balance the business and religious perspectives on yoga. The key may be to leverage branding's benefits without overstating claims or losing the essence of yoga.
Branding yoga
This is a HBR case analysis of the case "Branding Yoga". It has been done under the guidance of Professor Sameer Mathur, IIM lucknow.
Case study
The document discusses research conducted by Saxonville Sausage Company's new Marketing Director, Ann Banks, on positioning their Vivio Italian sausage brand. Key findings from the research include:
1) Female heads-of-household are the primary purchasers of Italian sausage. Loyal customers purchase the same brand for 6 out of their last 10 purchases.
2) Focus groups revealed that customers see Italian sausage as making cooking easier and view Vivio as high quality.
3) Four initial positioning concepts were developed: "Family Connection", "Clever Cooking", "Balancing Act", and "Labor of Love". "Family Connection" received the most first place votes.
4) Additional research showed
Branding yoga
1. The document discusses the history and commercialization of yoga. It originated in ancient India as a physical, mental, and spiritual practice rooted in Hindu philosophy.
2. Yoga came to America in the late 19th/early 20th century and grew significantly in popularity. Major early teachers who spread yoga in the US are mentioned.
3. The rise of big yoga studios like Bikram Yoga and Strala Yoga in the 1970s/80s led to the commercialization of yoga. This caused tensions over controlling the yoga brand and acknowledging its Hindu roots.
Steinway and sons case analyis (shubham goswami)
This presentation is based on a Harvard Business School Case and explores the managerial challenges faced by two young investment bankers who have bought one of the greatest names in all of music.
Branding Yoga
This document summarizes the history and development of yoga, including its origins in ancient India, arrival and commercialization in America, and the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots. It provides biographies of influential yoga figures like Bikram Choudhary and Tara Stiles who helped popularize yoga in the US. The HAF campaign involved publishing articles and hosting discussions about reconnecting modern yoga practice to its philosophical foundations in Hinduism. The document examines whether yoga retains connections to Hinduism as it has grown into a global branded industry.
Branding yoga
This document summarizes the history and development of yoga, including its origins in ancient India, arrival and commercialization in America, and the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots. It provides biographies of influential yoga figures like Bikram Choudhary and Tara Stiles who helped popularize yoga in the US. The HAF campaign involved publishing articles and hosting discussions about reconnecting modern yoga practice to its philosophical foundations in Hinduism. The document examines whether yoga retains connections to Hinduism as it has grown into a global branded industry.
Steinway and sons (rukmi sarmah)
During an internship, the author analyzed Steinway & Sons' piano business. Steinway sells high-end grand pianos, including traditional models and special editions with exotic wood finishes that command a 20-30% premium. However, Steinway faces challenges from competitors and the growing used piano market. To strengthen its position, the document recommends that Steinway maintain a small dealer network, improve delivery and tuning services, invest in innovative designs and quality, endorsements, explore Asian markets and revive its brand in the West, while continuing successful lines like the Boston and limited-edition ranges.
What to market & where
Marketing can be applied to both tangible goods and intangible services. Almost anything that satisfies a need or want can potentially be marketed, including physical products, ideas, places, personalities, and causes. The key is identifying something of value to potential customers and figuring out how to effectively promote it.
New market scenario
The document discusses a new marketing scenario and was created by Sohit Kumar, a student at ISM Dhanbad, during a marketing internship under Professor Sameer Mathur of IIM Lucknow. More details about the internship program can be found at www.IIMInternship.com.
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ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Viapulsa - Content Strategist Assignment
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在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
学校原件一模一样【微信：741003700 】《(worc毕业证书)伍斯特大学毕业证成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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Visit:- https://www.1solutions.biz/link-building-packages/
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Prasid Mitra | What does a marketing plan include
- 1. What does a Marketing Plan include?
- 2. A marketing plan is a written document that summarizes what the marketer has learned about the marketplace. “ ”
- 3. A marketing plan is a written document that summarizes what the marketer has learned about the marketplace. “ ” Most marketing plans run from 5to 50pages.
- 4. A marketing plan usually includes the following…
- 5. Executive Summary and table of contents
- 6. Executive Summary and table of contents Table of contents at the beginning. Brief summary of main goals and recommendations.
- 8. Situation Analysis Relevant background data on sales, costs, the market, how big is it and how fast is it growing?
- 10. Marketing Strategy Includes the mission, marketing and financial objectives, and needs the market offering is intended to satisfy and its competitive positioning
- 12. Financial Projections Includes a sales forecast, an expense forecast and a break-even analysis.
- 13. Financial Projections A more complex method of estimating profit is risk analysis.
- 14. Implementation Controls Outlines the controls for monitoring and adjusting implementation of the plan.
- 15. Thank You
- 16. Created by Prasid Mitra, Jadavpur University During an internship by Prof Sameer Mathur, IIM Lucknow. www.iiminternship.com