presentation about marketing and story telling

1. LinkedIn Speaker Series: Nancy Duarte

2. Nancy Duarte is an American writer, speaker,
and CEO. She is well known for her best-
selling book, Resonate: Present Visual Stories
that Transform Audiences.
In 2013, Nancy was awarded Microsoft's MVP
Award for her work to help people excel with
Microsoft PowerPoint.

3. Presentations have become language of business activity

4. Yet most presentations are boring. In Fact 95% !!!

5. What do we expect from a presentation ?

9. But what do we get ?

11. And the result is…

12. Communicating and presenting IDEAS really matters.

13. Story helps communicating IDEAS in an effective way

14. An IDEA has power to change life of millions

15. An IDEA is like a life. It grows and matures with time.

16. But sometimes average IDEAS get tractions
And
Brilliant IDEAS die

17. It all comes down to how the ideas are presented

18. The best way to communicate IDEA is through a story

19. We physically react to story. We laugh. We clap. We connect through story.

20. Storytelling focuses on audience, message and story

21. Nancy Duarte studied stories and greatest
speeches of all time and found a pattern.

22. She found that great speakers use this pattern.
They move back and forth between current
reality and The bright hope for future.

23. People will remember the last thing you said
more than anything in the beginning or in middle.
So last thing you say should be amazing…
…

24. Nancy Duarte used this “What is – What could be”
analysis tool to transcribe different speeches.

25. Lets take two great speeches of all time.

26. Steve Jobs gave 90 minute long amazing speech
on the launch of I-phone in 2007

27. We can see moves between “what is” and “what could be” and
Ultimately ending high into the right where he stated the new bliss
Most astounding part was that he himself marveled
at his new product more than the audience laughed and clapped combined

28. Martin luther king delivered a public speech to over
250,000 civil right supporters also known as “I have a dream” speech

29. And the speech format looked like this
Two-third of the way through the frequency gets really
high at very famous “I have a dream sequence”

30. 4 key principals for a mind-blowing presentation

32. Create powerful messages and visuals

33. Connect and engage with your audience

34. Show people why your ideas matter to them

35. THAT’S IT !!

36. Every Pro was once an Amateur.
Every Expert was once a Beginner
So Dream Big and Start Now
Thank you !!
Divyanshu Pal Nagar
- IIT KANPUR

37. Links and References :-
1. http://www.duarte.com/academy/persuasive-presentation/
2. http://en.wikipedia.org/wiki/Nancy_Duarte
3. https://www.flickr.com
4. https://www.youtube.com/watch?v=DEUOPdnJHi4
5. Istockphoto.com
6. Compfight.com