Sales forecasting is a projection of expected future demand under certain conditions. There are two main types of sales forecasting: quantitative forecasting which uses past sales figures to predict future sales in existing markets, and qualitative forecasting which relies on surveys and expert opinions to predict sales in new markets where past data does not exist. Sales forecasts can be for periods of less than 3 months, 1 year, or more than 3 years into the future.

1. Marketing management
Presented by
Agam Raj

2. is the art of estimating future demand by
anticipating what buyers are likely to do under
a given set of future conditions.
 SALE FORECASTING is a projection into the
future of expected demands of the markets.
SALES FORECASTING

3. SALES FORECASTING
Its for period
up to 3 month
ahead.
Its for period
of 1 year
ahead.
Its for period
of 3 year and
more than 3
years.

4. QUANTITATIVE FORECASTING
QUALITATIVE FORECASTING
SALES FORECASTING METHOD

5. SALES FORECASTING METHOD
1.QUANTITIVE FORCASTING uses number of figures that the
company has calculated from previous sale.
2.QUANTITIVE FORCASTING is used to predict sales in an
existing field.

6. SALES FORECASTING METHOD
1.QUALITATIVE FORCOSTING in contrast does not rely
on number or calculation.its involing survey of experts
in the field.
2.Its involves customers and salespeople to predict
sales.
3.QUALITATIVE FORECASTING is used to predict sale in
a field in which the company has not entered.