Chapter1

MKTG 436 Marketing Decisions Making

Course Description ,[object Object],[object Object]

Course Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Bottom-line is….. ,[object Object],[object Object],[object Object]

Market Orientation, Marketing Management, and The Marketing Planning Process Chapter 1

Overview ,[object Object],[object Object],[object Object],[object Object]

Development of the Marketing Concept Production Concept Selling Concept Product Concept Marketing Concept

The Production Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Product Concept ,[object Object],[object Object],[object Object],[object Object]

The Selling Concept ,[object Object],[object Object],[object Object],[object Object]

The Marketing Concept ,[object Object],[object Object],[object Object],[object Object]

Learning Outcomes ,[object Object],[object Object],[object Object],We will examine the following in this chapter:

Customer Satisfaction and Quality ,[object Object],[object Object],[object Object],[object Object]

8 Dimensions of Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In seeking to provide customer satisfaction, organizations can pursue any of the following dimensions of quality:

Quality, Satisfaction and Performance ,[object Object],[object Object],[object Object],[object Object]

Market Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Orientation and Market Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Planning Process ,[object Object],[object Object],[object Object]

Basic Steps in Planning ,[object Object],[object Object],[object Object],[object Object]

Conduct Situation Analysis Develop Strategies and Programs Establish Objectives Provide Coordination and Control Basic Steps in Market Planning

Basic Steps in Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Decision Making (MKTG 436) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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