These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.

1. What are the Tasks Necessary
for Successful Marketing
Management?

2. Developing Marketing Strategies and Plans
Identify potential long – run opportunities, given market
experience and core competencies

3. Capturing Marketing Insights
Closely monitor marketing environment to assess market potential
and forecast demand

4. Connecting with Customers
Try to create best value for chosen target markets and develop
strong, profitable, long-term relationships with customers

5. Building Strong Brands
Pay close attention to competitors, anticipating their moves and
knowing how to react quickly and decisively

6. Shaping the Market Offerings
To gain a competitive advantage provide leasing, delivery, repair,
and training as part of its product offering

7. Delivering Value
Determine how to properly deliver to the target market the value
embodied in its products and services

8. Communicating Value
Adequately communicate to the target market the value embodied
by its products and services.

9. Creating Successful Long-Term Growth
Initiate new-product development, testing, and launching as part
of its long-term view

10. R E F E R E N C E S
http://blog.michiganadvantage.org/wp-content/uploads/2013/06/Finding-Customers.jpg
http://blog.diyprshop.com/wp-content/uploads/2012/08/brand.jpg
http://www.redstonelogistics.com/wp-content/uploads/2012/01/Improving-resluts.jpg
https://blessingsdivine.files.wordpress.com/2011/12/beyond-the-familiar-longterm-growth.jpg
http://sidewalktech.com/wp-content/uploads/2014/03/business_communication.jpg
https://kartriter.files.wordpress.com/2010/12/dominos_pizza_delivery_11-e1264599960457.jpg
http://www.classpen.com/attachment/4f61c023ff369/Marketing.jpg
http://previews.123rf.com/images/Irochka/Irochka0911/Irochka091100136/5931392-hart-on-computer-monitor-
market-s-climbing-hand-and-pen-pointer-Stock-Photo.jpg