1) Trendbüro is a creative think tank, consumer research company, innovation lab, and strategic consulting company with offices in Hamburg and Beijing.
2) They help clients identify trends, understand consumers, and develop brand strategies, product innovations, and new concepts.
3) Trendbüro's approach focuses on understanding life drivers and needs of consumers through immersive research rather than traditional market research to gain insights.
Introducing Go To Market Strategy for B2B StartupsHugh MASON
An overview of Go To Market Strategy for Startups that sell to other businesses, covering:
• Definitions of Go To Market Strategy
• Getting to What Market?
• Why and How Businesses Buy
• Turning Strategy into Action
This session continues a dialogue that aims to bridge the gap between technologists and marketers: please comment and connect with us to help us understand how we can take this important conversation to the next level. Video: https://youtu.be/hc3dvD1AMt0
Startup Secrets presents a lecture on how to turn products into companies! Your great idea won't stand on its own -- Figure out how to build a sustainable company around a fantastic product.
vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
Startup Secrets presents a lecture on how to get behind the perfect investor pitch! Learn about what investors are looking for, and how to successfully represent your business.
Introducing Go To Market Strategy for B2B StartupsHugh MASON
An overview of Go To Market Strategy for Startups that sell to other businesses, covering:
• Definitions of Go To Market Strategy
• Getting to What Market?
• Why and How Businesses Buy
• Turning Strategy into Action
This session continues a dialogue that aims to bridge the gap between technologists and marketers: please comment and connect with us to help us understand how we can take this important conversation to the next level. Video: https://youtu.be/hc3dvD1AMt0
Startup Secrets presents a lecture on how to turn products into companies! Your great idea won't stand on its own -- Figure out how to build a sustainable company around a fantastic product.
vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
Startup Secrets presents a lecture on how to get behind the perfect investor pitch! Learn about what investors are looking for, and how to successfully represent your business.
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
LEANER STARTUP MODELING: A Value Innovation Storydeck of Standardized Tools f...Rod King, Ph.D.
In 2011, Eric Ries published his groundbreaking book, "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." In his review of the book, Steve Blank commented: "The roadmap for innovation for the twenty-first century. The Ideas in 'The Lean Startup' will help create the next industrial revolution." Tim O'Reilly added: "I imagine the Lean Startup principles applied to government programs, to health care, and to solving the world's greatest problems." In spite of the high acclaim for Ries's "The Lean Startup," entrepreneurs and organizations struggle to translate into reality key ideas and principles of the Lean Startup Method. Many entrepreneurs don't know where to begin and the tools that must be applied to achieve the goal of continuous innovation while creating radically successful businesses. In short, Ries's book lacks tools for simply translating its ideas into reality. Several tools have emerged to help translate Lean Startup ideas into practice. Popular tools include the Business Model Canvas, Lean Canvas, and Validation Board. However, none of these tools can be used to holistically present or illustrate the Lean Startup Methodology as presented in the book, "The Lean Startup." Tools such as the Business Model Canvas, Lean Canvas, and Validation Board cannot be simultaneously applied at the level of business strategy, business modeling, and execution in a Lean Startup project. In short, single level and static tools such as the Business Model Canvas, Lean Canvas, and Validation Board do not adequately reflect and feature the rich contents of the Lean Startup book. It is this void that the Lean Startup Model fills. The Leaner Startup Model provides the only template for systematically translating Eric Ries's Lean Startup ideas, principles, and method into reality. The Lean Startup Model provides the only dynamic business model framework that explicitly integrates the Product Innovation (Agile Development) Model, Customer Development (Marketing) Model, and Innovation Accounting (Financial Profit) Model of the Lean Startup Method. The dynamic framework of the Leaner Startup Model facilitates deep understanding and exploration of Lean Startup ideas including the following: Lean Strategy (Vision-Strategy-Product) Pyramid; Build-Measure-Learn Feedback Loop; Minimum Viable Product; Pivot; Product-Market Fit; Value Hypothesis; Growth Hypothesis; Engines of Growth. The goal of the Leaner Startup Model is to provide an all-in-one template that helps more entrepreneurs and organizations to use continuous innovation to create "Radically Successful Businesses (RSB)." Use of an all-in-one template as well as a 'de facto' standard template facilitates communication between different Leaner Startup Practitioners as well as tremendously saves time, money, and energy in Leaner Startup projects. So, what do you think about having a standard template for the Lean Startup Method?
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...Michael Skok
New version 2 - including case examples from Spotfire, Demandware, Hubspot and David Skok.
Developed for the Harvard Innovation Lab workshop series on Startup Secrets.
This is part 4 of the 5 part series by Michael J Skok on how to get competitive advantage as a startup.
Michael's slides are the agenda for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://mjskok.com/
Startup Secrets presents a lecture on how to find your roadmap to success! With our introductory lecture, discover your beginning steps to creating your startup.
Topics covered :
Product Discovery – a concept to identify basic need
Design Direction, User Persona
Understanding of MVP, MVE and MLP with examples
How we can do prioritization – A brief with real time examples on each
How we can Feature identification
How we can do mapping to user stories
The Webinar was structured and designed for the team folks and related stakeholders to understand, what we should know to ask ! Many time we have seen that people do not know about prioritization techniques, flow of a product management and they also do not have clear information except technical way of work. This slide deck will assist them to understand what are the jargons floating in the industry and what they do mean.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Victor Gavronschi, Loopaa's CEO, discussed at MK4IT 2 current (and pressing) matters for the IT industry: the issues of the outsourcing model and the ways of building a strong employer brand, through communication and a good relationship between the Marketing and HR department.
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
LEANER STARTUP MODELING: A Value Innovation Storydeck of Standardized Tools f...Rod King, Ph.D.
In 2011, Eric Ries published his groundbreaking book, "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." In his review of the book, Steve Blank commented: "The roadmap for innovation for the twenty-first century. The Ideas in 'The Lean Startup' will help create the next industrial revolution." Tim O'Reilly added: "I imagine the Lean Startup principles applied to government programs, to health care, and to solving the world's greatest problems." In spite of the high acclaim for Ries's "The Lean Startup," entrepreneurs and organizations struggle to translate into reality key ideas and principles of the Lean Startup Method. Many entrepreneurs don't know where to begin and the tools that must be applied to achieve the goal of continuous innovation while creating radically successful businesses. In short, Ries's book lacks tools for simply translating its ideas into reality. Several tools have emerged to help translate Lean Startup ideas into practice. Popular tools include the Business Model Canvas, Lean Canvas, and Validation Board. However, none of these tools can be used to holistically present or illustrate the Lean Startup Methodology as presented in the book, "The Lean Startup." Tools such as the Business Model Canvas, Lean Canvas, and Validation Board cannot be simultaneously applied at the level of business strategy, business modeling, and execution in a Lean Startup project. In short, single level and static tools such as the Business Model Canvas, Lean Canvas, and Validation Board do not adequately reflect and feature the rich contents of the Lean Startup book. It is this void that the Lean Startup Model fills. The Leaner Startup Model provides the only template for systematically translating Eric Ries's Lean Startup ideas, principles, and method into reality. The Lean Startup Model provides the only dynamic business model framework that explicitly integrates the Product Innovation (Agile Development) Model, Customer Development (Marketing) Model, and Innovation Accounting (Financial Profit) Model of the Lean Startup Method. The dynamic framework of the Leaner Startup Model facilitates deep understanding and exploration of Lean Startup ideas including the following: Lean Strategy (Vision-Strategy-Product) Pyramid; Build-Measure-Learn Feedback Loop; Minimum Viable Product; Pivot; Product-Market Fit; Value Hypothesis; Growth Hypothesis; Engines of Growth. The goal of the Leaner Startup Model is to provide an all-in-one template that helps more entrepreneurs and organizations to use continuous innovation to create "Radically Successful Businesses (RSB)." Use of an all-in-one template as well as a 'de facto' standard template facilitates communication between different Leaner Startup Practitioners as well as tremendously saves time, money, and energy in Leaner Startup projects. So, what do you think about having a standard template for the Lean Startup Method?
Driving to Market - V2! - How to "Drive" Competitive Advantage in your Go To ...Michael Skok
New version 2 - including case examples from Spotfire, Demandware, Hubspot and David Skok.
Developed for the Harvard Innovation Lab workshop series on Startup Secrets.
This is part 4 of the 5 part series by Michael J Skok on how to get competitive advantage as a startup.
Michael's slides are the agenda for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://mjskok.com/
Startup Secrets presents a lecture on how to find your roadmap to success! With our introductory lecture, discover your beginning steps to creating your startup.
Topics covered :
Product Discovery – a concept to identify basic need
Design Direction, User Persona
Understanding of MVP, MVE and MLP with examples
How we can do prioritization – A brief with real time examples on each
How we can Feature identification
How we can do mapping to user stories
The Webinar was structured and designed for the team folks and related stakeholders to understand, what we should know to ask ! Many time we have seen that people do not know about prioritization techniques, flow of a product management and they also do not have clear information except technical way of work. This slide deck will assist them to understand what are the jargons floating in the industry and what they do mean.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Victor Gavronschi, Loopaa's CEO, discussed at MK4IT 2 current (and pressing) matters for the IT industry: the issues of the outsourcing model and the ways of building a strong employer brand, through communication and a good relationship between the Marketing and HR department.
One Africa Network Webinar: Design Thinking and Innovation - Staying Ahead o...SSCG Consulting
On Thursday 30 July 2020, One Africa Network (OAN) live discussion webcast on Design Thinking and Innovation: Staying Ahead of the Curve to discuss and share thoughts, experiences, perspectives and solutions on innovative ways to transform for growth, design thinking application, new innovative way to problems solving and generating innovative ideas.
Panel speakers included:
- Dr Chloe Sharp - Marketing Director at Combine AI
- Alae Ismail - Innovation and Entrepreneurship Manager at Imperial College London
- Genevieve Leveille - Principal Founder and CEO of AgriLedger, Innovative Entrepreneur and 2019 FT Top 100 BAME in Technology in UK
- Nick Jankel - Founder and CEO of Switch On: The Transformational Leadership and Life Enterprise, Co-Founder and Chairperson, FutureMakers and Visiting Lecturer at Yale University, Sciences Po, UC Berkeley, LBS, Oxford University, UCL
- Dr William Murithi FHEA. - Lecturer in Entrepreneurship at De Montfort University
- Georgie Manly - Senior Innovation Consultant at Human Innovation
Der Ideenreport, der in Zusammenarbeit mit Trendbüro verfasst wurde, bildet den Abschluss der ersten Wrigley Ideenschmiede, einem neuen Projektformat der Wrigley GmbH unter dem Dach der Schule-Wirtschaft-Initiative Jugend denkt Zukunft. Unter dem Titel „Vorausdenken, einmischen, mitgestalten“ fasst er auf 16 Seiten die Ergebnisse einer zweitägigen Ideenschmiede zusammen, die im Februar 2011 in Berlin stattfand. Für die Teilnahme an der Veranstaltung konnten sich Jugendliche im Vorfeld mit einem Beitrag zum Thema: „Gut leben: Wie siehst du die Welt von morgen?“ bewerben. Vor Ort entwickelten die 65 kreativsten Teilnehmer gemeinsame Ideen und diskutierten sie mit Bundesjugendministerin Dr. Kristina Schröder, Kai Panholzer von der Wrigley GmbH und verschiedenen Experten.
Zu den sechs Themenfeldern zählten: „Beruf und Arbeits-markt“, „Medien und Kommunikation“, „Politik und Engage-ment“, „Gesundheit und Ernährung“, „Umwelt und Energie“ sowie „Familie und Zusammenleben“.
www.wrigley-ideenschmiede.de
Repräsentative Umfrage zum Thema Gesundheit
Deutschland, 09/2009
88 Prozent der Deutschen investieren in den Erhalt ihrer Gesundheit
Nur 10 Prozent wollen sich gegen Schweinegrippe impfen lassen / Gesundheitsinformationen in Internet werden mit Skepsis begegnet / Repräsentative Befragung zum Thema Healthstyle von Trendbüro und Dialego
Was meinen die Bundesbürger, wenn sie von Gesundheit sprechen? Wovor haben sie in Bezug auf Krankheiten Angst? Wem bringen sie in Gesundheitsfragen das größte Vertrauen entgegen? Und wie wirkt sich der Medienhype rund um die Schweinegrippe auf ihr Vorsorgeverhalten aus?
Trendbüro und das Marktforschungsinstitut Dialego haben zwischen dem 2. und dem 9. September 1.000 Personen zwischen 14 und 69 Jahren in Deutschland repräsentativ zu ihren Einstellungen in Bezug auf das Thema Gesundheit und ihren persönlich gesunden Lebenswandel befragt.
Danach stecken 88 Prozent der Deutschen bewusst Geld in den Erhalt ihrer Gesundheit. 41 Prozent investieren zwischen 25 und 100 Euro, 14 Prozent 51 bis 250 Euro. Gesundheit wird von mehr als zwei Drittel der Bevölkerung als „Persönliches Wohlgefühl“ und von 55 Prozent als „Abwesenheit von Krankheit“ empfunden. Auf die Frage „Wenn Sie an Krankheiten denken, wovor haben Sie die größte Angst?“ nannten 76 Prozent den Verlust von Selbstständigkeit. Schmerzen (52 Prozent) sind angstbesetzter als der Tod (29 Prozent).
Der Arzt bleibt mit 76 Prozent der Nennungen der wichtigste Ratgeber im Gesundheitswesen, gefolgt von der Familie mit 26 Prozent und dem Apotheker mit 19 Prozent, wobei die 14 – 29-jährigen mit 22 Prozent der Apotheke das höchste Vertrauen entgegenbringen. Betroffenen in Internet-Foren vertrauen nur 13 Prozent, auf Gesundheitsrageber, Bücher und Zeitschriften setzen 16 Prozent.
Die Bereitschaft der Bundesbürger, sich gegen die Schweinegrippe impfen zu lassen, ist äußerst gering. Nur zehn Prozent aller Befragten wollen sich auf jeden Fall impfen lassen. Wenn allerdings die Schweinegrippe zur echten Pandemie wird, wären 60 Prozent der Befragten bereit, sich impfen zu lassen.
Generell zeigt sich, dass Gesundheit längst mehr ist als die Abwesenheit von Krankheit. Gesundheit impliziert persönliches Wohlgefühl, Fitness, Leistungsfähigkeit und Schönheit. Aus Lifestyle wird Healthstyle.
Dazu Trendbüro-Gründer Prof. Peter Wippermann: „Gesundheit, Schönheit und anhaltende Jugend werden die zentralen Werte in unserer alternden Leistungsgesellschaft. Der eigene Körper wird zum Kapital: an Gesundheit knüpft sich Erfolg im Privat- wie im Arbeitsleben. Der Gesundheitsmarkt trennt sich vom Krankheitsmarkt. Lifestyle, Schönheit und Gesundheit verschmelzen zu einem wachsenden Healthstyle-Markt.“
Otto Group Trendstudie 2009: Die Zukunft des ethischen KonsumsTrendbüro
Die "Otto Group Trendstudie 2009: Die Zukunft des ethischen Konsums" zeigt die Entwicklung und zukünftigen Herausforderungen von Bio-, Fair-, Regio- und Klima-Konsum auf und entwirft vier Zukunftsszenarien.
In unserem Workshop zum Trendtag 2009 wurde das Thema sozialer Reichtum unter 30 Interessierten lebhaft diskutiert und auf praxisnahe Unternehmensbeispiele projiziert. Damit alle Interessierten von der Diskussion und den Arbeitsergebnissen profitieren können, haben wir eine Zusammenstellung der Herausforderungen, Umsetzungsziele und Benefits verfasst, die wir zur leichteren Anwendung jeweils auf Unternehmen, Mitarbeiter und Kunden bezogen haben. Falls auch Sie die Theorie des sozialen Reichtums in die Praxis umsetzen wollen, kann Ihnen diese Zusammenfassung als kleiner Leitfaden dienen.
Social media analysis with InsightBench:
Trendbuero's new tool for evaluating digitally publicised opinions
InsightBench addresses companies who are searching for authentic consumer opinions.
For more information please visit:
www.trendbuero.com
Social Media Analyse mit InsightBench:
Wer fragt, bekommt Antworten. Wer zuhört, erhält Insights.
Trendbüros neues Analysetool InsightBench analysiert, strukturiert und verdichtet Diskussionen und Beiträge aus dem Web 2.0
Mehr Informationen unter:
www.trendbuero.com/insightbench
Zum diesjährigen 14. Deutschen Trendtag haben das Trendforschungsinstitut Trendbüro und der Hamburger Interim Management Provider Management Angels eine Studie zu den wirtschaftlichen Erfolgsfaktoren von “sozialem Reichtum” vorgelegt. Befragt wurden knapp 200 Interim Manager in einer Online-Erhebung. Gestützt wurde die Erhebung durch qualitative Einzelinterviews mit Interim Managern und Referenten des Trendtags.
Fakes are abundant these days and many consumers love them. This calls for a new approach for brands to deal with fakers. This presentation was presented at LIFT 09 in Geneva. If you want to know more about it, see the proof of it all or want to think about new ways of dealing with it, please get in touch: j.jelden @ trendbuero.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
2. I would like to introduce you to Trendbüro Asia-Pacific.
1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda www.trendbuero.com >> 2
3. We are a mix of a creative think-tank, consumer research company,
innovation lab and strategic consulting company.
Dirk Jehmlich Lidan Liu Vera Li Yu
General Manager Designer, Head of Shanghai Office Trend Research Director China
Sarah Volk Elaine W. Ho Miranda Sinaga
Research Fellow Design Research Expert Trend Analyst
Manuela Puls Wang Ge Neville Mars
Office Management Graphics and Concepts Specialist
Who we are www.trendbuero.com >> 3
4. Our position
LEFT BRAIN RIGHT BRAIN
STRATEGY CREATIVITY
analytical thinking intuitive thinking
logical acting emotional acting
driven by facts inspired by fiction
Who we are www.trendbuero.com >> 4
5. Our position
LEFT BRAIN RIGHT BRAIN
STRATEGY CREATIVITY
linear non-linear
thinkers thinkers
Who we are www.trendbuero.com >> 5
7. Our position
analytical thinking authentic intuitive thinking
logical acting human emotional acting
driven by facts innovative inspired by fiction
Who we are www.trendbuero.com >> 7
8. Our position
linear non-linear
thinkers thinkers
Who we are www.trendbuero.com >> 8
10. Within the last 16 years we set up a strong and reliable network of
correspondents and trendsetters all over the world.
Hamburg
Germany Beijing
China
Who we are www.trendbuero.com >> 10
11. I would like to introduce you to Trendbüro Asia-Pacific.
1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda www.trendbuero.com >> 11
13. Our service position: focused on future-oriented marketing and product
innovation
Consulting
(McK, BCG)
Branding Design
(JWT, Ogilvy) (IDEO, Frog)
Market
Research
(TNS, Horizon)
What we do www.trendbuero.com >> 13
14. Key Questions
1. Which trends/concepts/innovations do you observe
abroad that could work in China, too?
2. How to modify our brand and product strategy to
succeed in China/foreign markets?
3. Who are trendsetters in China and how to reach
them with our brand and products?
4. What will change in Chinese households and minds
until 2020. What does it mean for our company?
What we do www.trendbuero.com >> 14
15. Transforming trends into profit: Using our fields of competence as basis
for future projects.
Trends Consumer Branding & Innovation & Business
Insights Communication Idea Creation Development
SCOPE
Trend... Consumer... Trend… Innovation Scenario planning,
...consulting ...insight reports …brand checks workshops
...reports ...interviews …pr support Vision workshops
...lectures ...home visits …marketing New product
...workshops ...observations development Coaching/
SERVICES
...scouting tours ...blog monitoring Mentoring
Innovation
Management
Innovation
Coaching
What we do www.trendbuero.com >> 15
16. We dedicate success stories to our clients. Our story is 16 years of
industry leadership and the success of our clients.
What we do www.trendbuero.com >> 16
17. I would like to introduce you to Trendbüro.
1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda www.trendbuero.com >> 17
18. Chinese are different: The European society is balanced. Individualism
and hedonism go together with harmony and security.
Why we do it www.trendbuero.com >> 18
19. Chinese are different: The American society is mostly shaped by
individualism and hedonism.
Why we do it www.trendbuero.com >> 19
20. Chinese are different: So what? China’s trendsetters are hardly
predictable due to a missing bases of individual decision making.
Why we do it www.trendbuero.com >> 20
21. Trends replace traditions
Trends are strategies for
consumers to handle a
continuously changing
environment. Trends are
the source of innovation.
Why we do it www.trendbuero.com >> 21
22. Consumers expect more value for less money. Companies have to find
out what consumers value.
Reduce Eliminate
Costs
Value
Innovation
Buyer Value
Raise Create
Why we do it www.trendbuero.com >> 22
24. I would like to introduce you to Trendbüro.
1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda www.trendbuero.com >> 24
25. Get the big picture: We identify life drivers of your consumers and
analyze their directions to pick out changing and rising needs.
Environment
How we do it www.trendbuero.com >> 25
26. Ask to get answers; listen to get insights: Consumers are suspicious of
market researchers. Consumers trust consumers.
Product Development
Workshops
Service Innovation
Brand Communication
Concepts
How we do it www.trendbuero.com >> 26
27. Count insights not numbers: Where do you tell people about your feelings?
In a test studio? We prefer to invite people to our KTV studio.
How we do it www.trendbuero.com >> 27
28. Discover need gaps: Spend 3 days in a car with friends instead one hour
with an interviewer. Than you know where to find need gaps.
How we do it www.trendbuero.com >> 28
29. Strategic thinking: Develop a idea framework to fill your innovation
pipeline.
How we do it www.trendbuero.com >> 29
30. Talk to nerds: Trendsetters cannot be recruited. They find you.
BLUE HOUR is
a bi-monthly lo
friends, partne unge event for
rs and creative
minds.
ture forum
d Day is the fu
The German Tren -speaking
t in the German
for managemen social change
t focuses on
world. The even es for management,
and its consequenc
design.
marketing and
How we do it www.trendbuero.com >> 30
31. I would like to introduce you to Trendbüro.
1. Who we are
2. What we do
3. Why we do it
4. How we do it
5. What we deliver
Agenda www.trendbuero.com >> 31
32. Information: Studies & Reports as a starting point for strategies
What we deliver www.trendbuero.com >> 32
33. Insights: Trend Videos & Trend Kits as an outlook into consumer’s future
life
What we deliver www.trendbuero.com >> 33
34. Ideas: Idea Creation Workshop as a source of innovation
What we deliver www.trendbuero.com >> 34
35. Inspirations: Trend Safaris & Scouting Trips as a source for concept
ideas, campaigns and events
What we deliver www.trendbuero.com >> 35