Uploaded byStartup Secrets
Roadmap to Success
The document outlines a comprehensive roadmap to success for startups, addressing key elements such as building a value proposition, hiring talent, and creating business models. It discusses the iterative nature of developing a startup, emphasizing the importance of validating ideas and adapting to unexpected challenges. Additionally, it highlights the necessity of a solid go-to-market strategy and prepares entrepreneurs for investor pitches and funding strategies.
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Roadmap to Success
- 1. Proprietary and Confidential Roadmapto Success startupsecrets.com
- 2. Proprietary and Confidential Workshops Fulldescriptions of each at startupsecrets.com 1. What’s Your Roadmap to Success? 2. Building a Compelling Value Proposition 3. Turning Products into Companies 4. Culture, Mission and Vision 5. Hiring A+ Talent 6. Game-Changing Business Models 7. Go to Market Strategies 8. Getting Behind the Perfect Investor Pitch 9. Funding Strategies to go the Distance 10. Have You Got What It Takes? 11. Mastering Mutual Mentorship
- 3. Proprietary and Confidential Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my idea / project / opportunity fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers! What are YOUR questions? 3 Why Are We Here? startupsecrets.comRoadmap to Success
- 4. Proprietary and Confidential Frequently asked questions: • What is involved in a startup? • What are the things I need to think about / learn to be successful? • Is my idea / project / opportunity fundable? • How do I pitch it to raise money? • And many more questions and frequently questioned answers! Startup Secrets as a series is designed to bring these questions to life in practical frameworks and case studies • So we designed this workshop as a Roadmap to Success… …and in turn therefore to the Startup Secrets series as a whole. 4 Why Are We Here? startupsecrets.comRoadmap to Success
- 5. Proprietary and Confidential Macro:Building an Enduring Company 5startupsecrets.comRoadmap to Success Vision / Mission Value Prop R o a d m a p Enduring Company Startup … … … …
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- 7. Proprietary and Confidential AGood First Step: 7startupsecrets.comRoadmap to Success Some kind of ROADMAP to execute from Might take many forms for different audiences Product Roadmap? Business Plan? Investor Pitch Deck? … or even a Napkin Sketch! It will almost certainly be wrong! But it can’t be mindless, it needs to be mindful! So you have some straw man, or baseline as a beginning
- 8. Proprietary and Confidential Steps: 8startupsecrets.comRoadmapto Success Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
- 9. Proprietary and Confidential EachStep: Reduce Risk, Increase Value 9startupsecrets.comRoadmap to Success Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
- 10. Proprietary and Confidential Reality:Iteration 10startupsecrets.comRoadmap to Success Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability Increasing VALUE DecreasingRISK
- 11. Proprietary and Confidential What will yours be? 11 The Roadmap to Success startupsecrets.comRoadmap to Success Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? Creation
- 12. Proprietary and Confidential What will yours be? • Expect the unexpected! 12 The Roadmap to Success startupsecrets.comRoadmap to Success Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? CreationOutlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs. Leverage? Re-creation Startup Euphoria
- 13. Proprietary and Confidential What will yours be? • Expect the unexpected! Longer, harder, maybe even bigger 13 The Roadmap to Success startupsecrets.comRoadmap to Success Pivots? Ideation Repeatability? Predictability? Scalability? Validation? Profitability? Funding? CreationOutlier customers Business Model Reworking Funding Mirage Iterations The unexpected: “near death” experience Team Upgrades Growth vs. Leverage? Re-Creation Startup Euphoria
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- 15. Proprietary and Confidential15 Milestones startupsecrets.comRoadmap to Success Increasing VALUE DecreasingRISK Product Market Fit Prototype Problem Fit Value Prop Idea Fit MVP & MVS Customer Fit Company Execution Fit Company Public Market Fit Company Business Model Fit Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
- 16. Proprietary and Confidential16 Whiteboard: startupsecrets.comRoadmap to Success Project, Org, Company Name Team • Team Member Names & Backgrounds Why are they uniquely qualified to address this problem / opportunity? Value Prop • Problem you’re solving Product / Service Vision • Market need Evolution in several years How will you lead it? Create Roadmap – TIMELINE Ideation Confirmation Creation Validation / Iteration Repeatability Scalability Profitability Predictability Who? Why? How? What? When?
- 17. Proprietary and Confidential Roadmapto Success
- 18. Proprietary and Confidential WhatAre You Missing? How much of this is incomplete or missing? Team Value Proposition Product Go-to-Market Strategy Business Model … and many others 18
- 19. Proprietary and Confidential PlanningFor the Perfect Pitch How much of this is incomplete or missing? Team Value Proposition Product Go-To-Market Business Model … and many others MONEY? See “Funding Strategies To Go The Distance” 19
- 20. Proprietary and Confidential IncompleteStand Outs Are Better Than Complete Stand Ups! Investors are looking for outstanding: • People • Technology or other disruption • Market opportunity One outstanding of the above stands out versus all good, but none great Investors don’t expect complete: • Team • Product • Value prop • GTM plan • Business Model Entrepreneurs don’t need all the answers! • They just need to be self aware, listening, leaders! 20
- 21. Proprietary and Confidential21 Do you have the right questions?
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- 23. Proprietary and Confidential Roadmapto Success startupsecrets.com
Editor's Notes
- #4 For (target customers—beachhead segment only) Who are dissatisfied with (the current market alternative) Our product is a (new product category) That provides (key problem-solving capability). Unlike (the product alternative), We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
- #5 For (target customers—beachhead segment only) Who are dissatisfied with (the current market alternative) Our product is a (new product category) That provides (key problem-solving capability). Unlike (the product alternative), We have assembled (key whole product features for your specific application). Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
- #6 EG Silicon Graphics in Hollywood For post-production film engineers Who are dissatisfied with the limitations of traditional film editors Our workstation is a digital film editor That lets you modify film images any way you choose. Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing. Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
- #7 In the real world you’d iterate Today we’re going to do a workshop to allow you to build a value proposition
- #10 Customer problem or need
- #11 Customer problem or need