Social media analysis with InsightBench

InsightBench is a new web analysis tool created by Trendbuero that allows companies to systematically analyze user opinions expressed on social media, blogs, and forums. It addresses companies focused on understanding their customers. InsightBench provides qualitative insights and a differentiated overview of online discussions about topics and brands through filtering user content and consolidating discussions. Setting up an analysis involves determining questions, selecting important sources, defining search terms, and programming the tool. The analysis then involves automated, semi-automated, and expert evaluation to structure results and provide strategic recommendations and insights.