Snapchat is a photo messaging app that allows users to take photos, record videos, add text and drawings, and send "Snaps" that last 1-10 seconds to contacts. The app is popular among 13-23 year olds who want to share funny or embarrassing moments temporarily without anxiety of permanence. It has over 350 million daily users. Brands are also using Snapchat to engage this young audience through curated "Stories" and live events. While easy to use and focused on ephemeral sharing, Snapchat faces challenges around privacy and security as images can still be screenshotted without notification.

1. WHAT
DO I
DO

2. AGENDA
1.
2.
3.
4.
5.
6.
7.
What Is Snapchat?
Audience
Products
User Flow
Key Highlights
How Brands Are Using
Snapchat
Appendix

3. WHAT IS SNAPCHAT?
Facts:
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Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts)
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About 8M Snapchat Downloads
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The App allows users to:
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Take Photos
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Record Videos
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Add Text and Drawings
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Send “Snaps” to a “controlled” recipients
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“Snaps” can last from 1-10 seconds
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Snapchat Stories can last 24 hours and up to 25 seconds

4. SNAPCHAT’S AUDIENCE
Who They Are:
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13-23 years of age
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Millennials who want to:
• Share embarrassing or funny photos/videos
• Share moments without anxiety of permanence
• Use their image to speak their thoughts
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Snapchat is user-friendly / about 350M “snaps” are sent a day
Kevin, 18
"I use it," he said, "to send amusing things to my friends that require more than a text. They aren't things I want to post on
Facebook or Instagram and keep forever."

5. SNAPCHAT’S PRODUCTS
Snapchat Stories:
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Launched in October 2013
Fun and Ephemeral
• Link photos and videos together to create stories
• These stories/”snaps” last for 24 hours
Snapchat Kidz:
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Launched in June 2013
Create photos and videos, but are not shareable
Snapchat Replays:
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TBD
Introducing Snapchat Stories

6. SNAPCHAT’
S
USER

7. USER FLOW
1. Log into Snapchat
2. Take photo/video
3. Add text or drawings to image
Wishing for Summer!
4. Choose viewing time
5. Choose what friends can view
6. Send

8. How Brands Are Using
Snapchat
Acura Snapchat

9. KEY HIGHLIGHTS
Pros:
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Drawing/Writing on photos and videos
The image is temporary
Space is not an issue
Teaching the next generation about Snapchat
User-friendly
Cons:
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Nathan Jurgenson, Researcher for Snapchat
“Snapchat is Social Media that is temporary.”
Megan, 14
“It’s so easy, it’s like sending a text.”
Luke, 16
“I use this app everyday.”
Images do not actually disappear
Sexting
10 boys (ages 13-15) in Canada arrested for sharing
explicit photos of a teenage girl
Screenshots
• Members receive notifications
Glitches, Stolen Accounts, 4.6M Hacked