Snapchat is a mobile application that allows users to create short videos and photos, known as Snaps, that disappear after 24 hours. The camera interface makes it easy for users to take quick pictures or videos to share with friends. Users can add filters, drawings, emojis or text to customize their Snaps before sending them privately or to their story for all friends to see in chronological order. Many brands use Snapchat for influencer marketing, giveaways, quick videos and geofilters to engage with Snapchat's large demographic of younger users.

1. Snapchat Overview

2. What is Snapchat?
• A mobile, social media,
application
• Snapchat is a way to
create bite-sized pieces of
content, aka “Snaps”.
• Snaps stay on the app for
24 hours, then disappear.
Users cannot save
something sent to them.

3. How Does It Work?
• The default screen is the camera page – Makes it easy to
shoot a quick vide or take a quick picture.
• Choose a filter for your picture or add some text
•Additional image customization includes drawing on
the pictures, adding emojis, and geo-filters.
• Snapchat also has a messaging feature. Here you can:
• Comment on specific snaps
• Send private snaps to a friend, or multiple friends
• If you don’t reply to a private snap, it disappears in 24
hours

4. How Does It Work?
Snapchat stories show progression from start to finish

5. How We Are Using Snapchat
• Influencer marketing
• Giveaways
• Storytelling and Quick
Recipe videos
• Branded Geo-Filters

6. Why It’s Important
• 60% of U.S. 13-34 year-old smartphone users are on
Snapchat
• Snapchat creates Urgency
• Photos / Videos are only around for a limited amount
of time (24 hours max)
• 400 Millions Snaps are posted every day
• 100 Million Daily Active Users
• Snapchat users feel more connected to brands they
follow

7. Questions?