Janette Toral shared her e-commerce insight, perspective, and programs at various events lately such as the Next Wave Cities ICT Roadshow (Baguio, Cagayan De Oro, Palawan, Naga, Laoag, Tacloban), Drupal Developers Day, 39th Philippine Business Conference and Expo.
Achieving goals has a formula. The steps described in this presentation will ensure that you move closer to the dreams you have for your practice and your life.
Benefits of Becoming an E-Commerce Specialist, Entrepreneur, ProfessionalJanette Toral
Janette Toral shares the opportunities of becoming an E-Commerce Specialist, E-Commerce Entrepreneur, and E-Commerce Professional today to meet the growing demands of businesses in looking for people who can help them in expanding their business online. More info at http://digitalfilipino.com/cep
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
A presentation on the WHY-WHAT-WHO-HOW of building the digital capability of the company.
This was a Leadership & Management talk given to the Kyoto University Asian Business Leaders who visited Ateneo de Manila University.
Achieving goals has a formula. The steps described in this presentation will ensure that you move closer to the dreams you have for your practice and your life.
Benefits of Becoming an E-Commerce Specialist, Entrepreneur, ProfessionalJanette Toral
Janette Toral shares the opportunities of becoming an E-Commerce Specialist, E-Commerce Entrepreneur, and E-Commerce Professional today to meet the growing demands of businesses in looking for people who can help them in expanding their business online. More info at http://digitalfilipino.com/cep
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
A presentation on the WHY-WHAT-WHO-HOW of building the digital capability of the company.
This was a Leadership & Management talk given to the Kyoto University Asian Business Leaders who visited Ateneo de Manila University.
Portofolio Agung Chilmy Firdana
Marketing Manager// Expert on Community & Business Development
Industry : Telco, Retail, CSR, NGO, IT & Digital Marketing
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Digital derbyshire conference & expo 2015 combined presentationsJon Egley
The combined presentations delivered at the Digital Derbyshire Conference & Expo 2025 in Buxton. The conference was managed and delivered by the East Midlands Chamber (Derbyshire, Nottinghamshire and Leicestershire) and was hosted by Jon Egley
Analogue to Digital: Organisation wide adoption of DigitalColin Yeung
PowerPoint of the speech I gave last Wednesday 24th August at Australian Marketing Institute: Marketing Week, Coming Together 2011" Conference. It’s a case study of my background in marcomm & tech, and how I worked with some very smart people to help create the Melbourne Sports and Aquatic Centres Digital Strategy, Network of Websites and worked through the operational and change management issues associated with a large scale organisation wide digital program of works.9
Scott is a seasoned eCommerce & Digital Marketing professional with a career spanning over 15 years building eCommerce systems and managing the Digital presence for Fortune 500 companies and currently is the Web Services Division Manager at SERVPRO Industries, Inc.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Stra...Muriu Mwaura
For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
[Recording] New Techniques and Technologies To Grow Pipeline FasterCaptora
Captora's Paul Albright and Marketo's Jon Miller talk about New Techniques and Technologies To Grow Pipeline Faster. You will learn how to:
- Take the guesswork out of prioritizing new campaigns
- Engage buyers and automate the nurturing process through the funnel
- Get insights about the right metrics to report your successes across the funnel
You will learn how to:
Take the guesswork out of prioritizing new campaigns
Engage buyers and automate the nurturing process through the funnel
Get insights about the right metrics to report your successes across the funnel
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
Illawarra Forum just concluded a successful 2017 conference tackling critical issues for the not for profit industry now and into the future.
Our Director, Jacinta Cali, was part of a great line-up of speakers to sharing their expertise at the conference. Her presentation showcased her-depth digital knowledge
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
Portofolio Agung Chilmy Firdana
Marketing Manager// Expert on Community & Business Development
Industry : Telco, Retail, CSR, NGO, IT & Digital Marketing
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Digital derbyshire conference & expo 2015 combined presentationsJon Egley
The combined presentations delivered at the Digital Derbyshire Conference & Expo 2025 in Buxton. The conference was managed and delivered by the East Midlands Chamber (Derbyshire, Nottinghamshire and Leicestershire) and was hosted by Jon Egley
Analogue to Digital: Organisation wide adoption of DigitalColin Yeung
PowerPoint of the speech I gave last Wednesday 24th August at Australian Marketing Institute: Marketing Week, Coming Together 2011" Conference. It’s a case study of my background in marcomm & tech, and how I worked with some very smart people to help create the Melbourne Sports and Aquatic Centres Digital Strategy, Network of Websites and worked through the operational and change management issues associated with a large scale organisation wide digital program of works.9
Scott is a seasoned eCommerce & Digital Marketing professional with a career spanning over 15 years building eCommerce systems and managing the Digital presence for Fortune 500 companies and currently is the Web Services Division Manager at SERVPRO Industries, Inc.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Muriu Alex Mwaura - Award Winning New Age Marketing Consultant & Digital Stra...Muriu Mwaura
For 7 Years, I have founded and sold my own Internet Company; I have held senior positions at Kenya’s leading Advertising Agencies; and privately consulted for businesses such as yours. With a proven record managing and marketing product lines from cradle-to-excellence, what drives me is marketing winning products & services in a hyper-competitive business world filled with tweets and likes.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
[Recording] New Techniques and Technologies To Grow Pipeline FasterCaptora
Captora's Paul Albright and Marketo's Jon Miller talk about New Techniques and Technologies To Grow Pipeline Faster. You will learn how to:
- Take the guesswork out of prioritizing new campaigns
- Engage buyers and automate the nurturing process through the funnel
- Get insights about the right metrics to report your successes across the funnel
You will learn how to:
Take the guesswork out of prioritizing new campaigns
Engage buyers and automate the nurturing process through the funnel
Get insights about the right metrics to report your successes across the funnel
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
Illawarra Forum just concluded a successful 2017 conference tackling critical issues for the not for profit industry now and into the future.
Our Director, Jacinta Cali, was part of a great line-up of speakers to sharing their expertise at the conference. Her presentation showcased her-depth digital knowledge
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
Ad Standards Council digital rules that covers:
1. Sponsored or paid blog posts and testimonials in the form of posts / comments..
2. Ads paid in Google, Adwords, Facebook banners, etc.
3. Owned content.
These will be implemented on February 15, 2017.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel.
To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1
The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
The Philippine Competition Law was ratified into law last July 21, 2015. In the Philippines E-Commerce Roadmap, this law was deemed as a critical component in resolving Internet connectivity challenges on a long-term as it provides legal remedies for unfair competition that puts consumers in cost and service disadvantage. Salient features of the law can be found at http://digitalfilipino.com/salient-features-of-republic-act-10667-philippine-competition-act/
Philippines E-Commerce Roadmap - July 16 DRAFTJanette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, I am sharing the latest version of the Philippines E-Commerce Roadmap with revisions as of July 16, 2015.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Auditing study material for b.com final year students
Become an E-Commerce Entrepreneur
1. Enabling
SMEs
to
do
E-‐Commerce
Jane6e
Toral
h6p://digitalfilipino.com
2. MARKET
IS
GETTING
YOUNGER.
AVERAGE
AGE
OF
FILIPINO
IS
22.
-‐
Secretary
Cesar
Purisima
Twitter: @digitalfilipino
#nwcph
22nd National Retail Conference & Expo
August 7 and 8, 2013
http://www.nrceph.com
8. Extent
of
Online
Engagement
-‐
Manufacturing
-‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaKons
P56.9B per month
* WORK IN PROGRESS - as of August 2013
P74.2B per month
9. Extent
of
Online
Engagement
-‐
Retail/Wholesale
-‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaKons
P10.0B per month
* WORK IN PROGRESS as of August 2013
P12.5B per month
10. Extent
of
Online
Engagement
-‐
Services
-‐
REVENUES
DERIVED
ONLINE
PURCHASES
DONE
ONLINE
Projected
Data
from
the
Top
10,000
CorporaKons
P19.8B per month
* WORK IN PROGRESS as of August 2013
P97.8B per month
18. Porter Gale FUNNEL TEST
Passion
Sweet Spot
#2 What is your passion?
Passion
Passion
TONE
Purpose
19. Porter Gale FUNNEL TEST
E-Commerce
Sweet Spot
Education
People
Change
Empower individuals with e-commerce wisdom and skills they can use
in sustaining business, advocacy, achieve better quality of life.
– Janette Toral
21. Started
October
3,
2013
P2, 500 valid for one
year.
Anyone can join
anytime. (open
calendar)
22. Digital
MarkeKng
for
Real
Estate
Teaching
online
“Samurais”
and
offline.
Site
update
DigitalFilipino
Club
Members
ConsultaKon
AdverKsing
Research
Schools
Government
Event
planners
E-‐Learning
plaborm
CommuniKes
Veteran
player
PRC
-‐
later
TelecommunicaKon
cost.
Site
upgrades.
AdverKsing
budget
Webinar
plaborm
Content
development
Business
Model
Canvas
Learn
online
for
one
year
Can
be
taken
anywhere,
anyKme
online.
Research-‐based
ConsultaKon
and
learning
Start-‐Up
100
Project
One-‐on-‐one.
Self-‐service.
Group.
Social
network.
E-‐mail.
Online
Boot
Camp
Mobile.
F2F
Training
Real
Estate
Service
Professionals
who
would
like
to
learn
digital
markeKng
to
boost
business.
Protégé
membership
Face
to
Face
Training
fees
Start-‐Up
100
investment
ECOM
/
DIM
Summit
23. #4 understand your audience
Digital Marketing for
Real Estate Industry
Program
Janette Toral
Real Estate Service Professional
What really counts: Get continuing
Major preoccupation:
leads-sales-referrers online.
Sustaining revenue / income.
Growing family.
Worries: Not making a sale. Making ends meet.
Aspiration: Quality lifestyle. Industry recognition.
Friends say: “You
should market
online.”
Environment: Many RESP
marketing online.
Friends: Uses social media to
market online.
Boss say: “Go where the
market is. Hit your quota.”
Market offers: Various digital
marketing and e-commerce
training (generic in format)
Influencers say: “Don’t
hard sell or spam
online.”
Behavior towards
others:
Observant. May follow
lead of others.
Fears: Not
competitive
with peers.
Obstacle:
Managing time and
resource.
Appearance:
Attitude in public:
Eager & open for
Competitive. Upbeat.
partnerships
Enthusiastic.
online.
Frustration:
Not getting
results.
Wants / Needs:
Quality leads. Obstacle:
Top of mind. Prioritizing and
managing tasks.
Measure success
Sales conversion.
Authority status.