What are the differences between marketing in a developing and a developed market
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The document discusses the differences between marketing in developing markets versus developed markets. It notes that developing markets present both opportunities for successful ventures like Grameenphone and Colgate-Palmolive, as well as challenges from local "dynamos" and issues of affordability, equity, and infrastructure deficiencies. The key developing countries discussed are Brazil, Russia, South Africa, India, Indonesia, and China, each with their own unique economic and demographic profiles that marketers must consider.
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What are the differences between marketing in a developing and a developed ma...
Developing markets represent huge potential but require different marketing approaches than developed markets. Marketing must address local needs through smaller, more affordable packaging and products. Successful examples include a phone company in Bangladesh employing women as village agents and a toothpaste company in India using video vans. Getting the right marketing equation in developing markets through approaches like lower prices and packaging sizes can lead to big payoffs.
What are the differences between marketing in a developed country and a devel...
This document discusses the marketing opportunities in developing nations compared to developed nations. It notes that 80% of the world's population lives in developing countries, with an ever-growing demand for goods and services. Several major companies like Cadbury, Tupperware, and Nestle generate a significant percentage of their income from developing markets. To succeed in these countries, it is important to get the marketing strategy right, such as offering affordable product sizes like Unilever's Rs 2 sachets, selling through local small stores that most consumers frequent, and using branding that appeals to the perception that Western products are better. Developing regions like Brazil, Russia, India, China, and South Africa provide unique advantages if a company tailors its
What are the differences between marketing in a developing and a developed ma...
What are the differences between marketing in a developing and a developed market?
Texts from Marketing management: A South Asian Perspective.
By Rahul Nk NIT Trichy
How do marketers influence country of-origin effects
The country-of-origin effect describes how a product's country of origin influences consumers' perceptions and purchasing decisions. New Zealand developed marketing programs to sell products abroad and attract tourism by highlighting landscapes from The Lord of the Rings. Consumers are often ethnocentric and favor their own country's products unless they come from a less developed country. Certain countries have reputations for specific goods like Japan for electronics and France for wine. Marketers must consider country-of-origin perceptions from both domestic and foreign perspectives to understand patriotic appeals and how perceptions may differ in times of economic or political crises.
What are the major ways of entering a foreign market
There are several major ways for a company to enter a foreign market, including indirect export, direct export, licensing, joint ventures, and direct investment. Indirect export involves using intermediaries to export goods, while direct export handles exports directly through a sales division, subsidiary, or distributors. Licensing allows a company to license manufacturing processes, patents, or trademarks to a foreign company for a fee. Joint ventures involve local and foreign investors sharing ownership and control of a new company. Direct investment establishes wholly owned foreign subsidiaries to gain control and access to large foreign markets.
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Developing markets represent huge potential but require different marketing approaches than developed markets. Marketing must address local needs through smaller, more affordable packaging and products. Successful examples include a phone company in Bangladesh employing women as village agents and a toothpaste company in India using video vans. Getting the right marketing equation in developing markets through approaches like lower prices and packaging sizes can lead to big payoffs.
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This document discusses the marketing opportunities in developing nations compared to developed nations. It notes that 80% of the world's population lives in developing countries, with an ever-growing demand for goods and services. Several major companies like Cadbury, Tupperware, and Nestle generate a significant percentage of their income from developing markets. To succeed in these countries, it is important to get the marketing strategy right, such as offering affordable product sizes like Unilever's Rs 2 sachets, selling through local small stores that most consumers frequent, and using branding that appeals to the perception that Western products are better. Developing regions like Brazil, Russia, India, China, and South Africa provide unique advantages if a company tailors its
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This presentation has some basic and some unknown facts about Walmart which are very informative. This will help you to know about the internal & external factors. Some important points related to the opportunities of Walmart.
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Liqhub's objective is to deliver alcoholic beverages from retailers to customers while ensuring quality, reliability, and legal compliance. Customers can also hire bartenders and DJs through the Liqhub platform.
Internal factors that could impact Liqhub include improved customer experience through ratings and additional services, but also potential issues with supply chain management, unreliable suppliers, technology integration, and data privacy. External factors present both opportunities like easier regulation and taxation, as well as challenges like social stigma against alcohol and requiring multiple licenses to operate in different states.
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What are the differences between marketing in a developing and developed market?
Developing markets have a larger population than developed markets, so products must be marketed differently to serve consumers in developing countries. Marketers should connect with individual consumers in developing countries and understand their needs, as many live in poverty and have different priorities than consumers in developed nations. While a Western image can sometimes help in developing markets, companies should also learn from local developing countries on how to best compete in those regions.
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The document discusses strategies for entering new markets, including evaluating potential markets and determining how many to enter at once. It contrasts strategies of entering markets sequentially (waterfall) or simultaneously (sprinkler). Developed markets have less demand but more spending power, while developing markets have more demand but less spending power. Examples show adapting products for developing markets through smaller packages, lower prices, and symbolizing modernity. Key factors for evaluating markets include demographics, economics, socioculture, environment, and politics/law. Geographic and psychic proximity also influence market selection.
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- The retail sector is one of the largest industries globally and is a major employer in India. However, the organized retail sector in India is still quite small at around 5% compared to the unorganized sector. Allowing FDI in retail could provide benefits like improving supply chain infrastructure and skills development.
- There are also challenges like competition with local retailers, employment issues, and an underdeveloped organized retail sector. Stakeholders have differing views on the appropriate level of FDI and regulations to put in place. Overall, FDI
F.D.I in Retail Sector ppt
- The document discusses FDI in the retail sector in India, including the opportunities and challenges. It provides an overview of the retail sector and policies related to FDI.
- The retail sector is one of the largest industries globally and is a major employer in India. However, the organized retail sector in India is still quite small at around 5% compared to the unorganized sector.
- Allowing FDI in retail is expected to bring benefits like improvements in supply chain management, technology, skills and employment. However, there are also concerns around the impact on small retailers and employment. A calibrated approach is recommended to allow FDI in the sector.
Ormita export-assistance
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Chapter 2 Globalization.pptx
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Introduction to international business - Manu Melwin Joy
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finalfdiinretailppt-101011161658-phpapp01 (1).pptx
This document discusses FDI in the Indian retail sector. It provides an overview of the retail sector and outlines opportunities and challenges of FDI in retail. Key points include:
- Retail is a major employer in India, employing over 35 million people, however the organized retail sector only employs around 0.3 million.
- FDI can help address issues like lack of infrastructure and skills in the supply chain. However, there are also concerns about the impact on small retailers and employment.
- The retail sector is expected to grow significantly in coming years due to rising incomes and consumer spending in India. FDI could help accelerate this growth through investments and modernization of the sector. However, some argue it should be introduced
FDI in India.. Boon or Bane?
This document discusses foreign direct investment (FDI) in India's retail sector. It provides an overview of the retail sector and FDI policy in India. It notes that historically FDI was only allowed up to 51% for single brand retail and 100% for cash and carry wholesale, but the new policy will allow up to 51% for multi-brand retail. The document discusses the opportunities that FDI in retail provides, such as job creation and improvement of supply chain infrastructure, as well as challenges around competition and impact on small retailers. It concludes that FDI in retail will benefit the Indian economy if implemented carefully.
Finalfdiinretailppt 101011161658-phpapp01
- The document discusses FDI (foreign direct investment) in India's retail sector, including the opportunities and challenges.
- It provides an overview of India's retail industry, which employs over 35 million people but is 95% unorganized. organized retail makes up just 5%.
- Allowing FDI could generate additional jobs in retail, improve supply chain infrastructure and efficiency, and benefit farmers through contract farming. However, it may also face challenges around competition with small retailers, availability of skilled workers, and real estate issues. A calibrated approach to FDI liberalization is recommended.
LECT-8-Global Environment In Corporate Strategy.pptx
Global Environment:
Global environment is the most vital component of macro environment.
It refers to operating in more than one country in the world & gain its R & D, production, marketing & financial advantages in terms of cost & reputations that are not available to domestic competitors.
Globalization of markets refers to the process of integrating & merging of world markets into a single market. This process involves the identification of some common norm, value, taste, preference & cultural shift towards the use of common product or services.
The Example of products having global acceptance are: Coca-Cola, Pepsi, Mc Donald’s, Citicorp Credit cards etc.
Characteristics of Global Environment:
Global Environment treats the whole world as a common village focuses on how organizations are related to each other.
It consists of a set of fresh beliefs, working methods, economic, political and socio-cultural relatives in business.
It integrates the world economy & opens scope for new potential of huge market.
It intends to remove all global barriers among countries.
Global Company:
Global company is a firm which having multiple units that are located in different parts of the world, but all are being linked by common ownership of umbrella.
Global multiple units draw a common pool of resources like: money, credit, information, patent, trade name & control system.
Its shareholders & human capital are of different nations. The company follows common strategy to sell its products in most of the countries.
Reasons For Globalization:
The large scale industries have mass production. So they focus on foreign market.
They try to reduce the risk of diversity of portfolio of countries.
Companies globalize markets in order to increase their profits & achieve goals.
The adverse business environment in the home country pushes the companies to globalize their market.
The failure of domestic companies in catering the needs of their customers pulled the foreign countries to market their products.
It is particularly important to industries which are directly depending on imports & exports.
Advantages Of Globalization:
Free flow of capital & increase in the total capital employed.
Free flow of technology from developed countries to developing countries.
Increase in industrialization.
Spread production facilities throughout the globe.
Balanced development of world economies.
Increased in production & consumption of outputs.
Commodities available at lower price with high quality.
Cultural exchange & demand for a variety of products in foreign market.
Increase in job opportunities & income for the country along with welfare & prosperity.
Disadvantage Of Globalization:
Globalization kills domestic small business firms.
It exploits human resources in global firms.
It leads to unemployment & underemployment in developing countries.
It declines income & standard of living due to unemployment & increases high gap between rich & poor.
Convegno la mela nel mondo interpoma bz - 15-11-2012 1 - desmond o'rourke
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Emerging Giants
In the world dominated by MNCs, what can companies from emerging markets like India do to become world class companies?
What factors affect the growth of a company?
To get answers for these many related questions, go through this presentation of my group
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International business relates to any situation where the production or distribution of goods or services crosses country borders.
Dinu ppt
The document discusses FDI in the Indian retail sector. It provides an overview of the retail sector in India and abroad, opportunities and challenges of FDI in Indian retail, emerging human resource issues, and the future outlook. Key points include that India's retail market is the 3rd largest globally, dominated by unorganized players, and FDI could help address issues of supply chain management, technology adoption and resource use while also creating jobs. However, major challenges include competition from small stores, difficulties in raising funds and managing labor, and adherence to various regulations and policies.
Opportunities For Development In The Current Global Economic Crisis
The opportunities created for businesses to grow their exports in rapidly developing emerging markets
MNC
A multinational corporation (MNC) is a company that owns or controls production of services in more than one country. MNCs originated in the early 20th century and expanded after World War II. They manage production facilities across borders to produce similar products (horizontally integrated), as inputs for other facilities (vertically integrated), or diversified products. MNCs establish foreign operations to increase markets, lower costs, and access resources, though they can also face government restrictions or pressure local businesses. Both home and host countries typically benefit from technology sharing, investment, and trade.
Emerging giants
The document discusses strategies for companies in emerging markets to build world-class companies and compete against multinational corporations. It identifies three key strategies: 1) exploiting local understanding of product and resource markets, 2) treating institutional voids as business opportunities by filling gaps, and 3) focusing on strong execution and governance. Emerging market companies can gain advantages over MNCs by deeply understanding local customer needs and markets as well as leveraging local talent and resources.
Multi National Corporations by Neeraj Bhandari ( Surkhet.Nepal )
Multinational corporations (MNCs) operate simultaneously in multiple countries. When a company establishes subsidiaries in other nations from its home nation, it becomes an MNC, driving the process of globalization where local companies serve worldwide markets. MNCs have large size, intellectual capital, and operations in many countries, serving large numbers of customers and competitors. They make decisions in a structured way. MNCs are attracted to India due to its huge market potential, foreign direct investment policies, labor competitiveness, and macroeconomic stability serving over one billion people. Some major Indian MNCs include Asian Paints, Tata Motors, and Tata Chemicals.
FDI IN INDIAN RETAIL INDUSTRY
This document discusses foreign direct investment (FDI) in India, particularly in the retail industry. It defines FDI and explains why countries seek it, noting benefits like increased investment, income, employment, tax revenue, and technology transfer. The global retailing scenario and levels of FDI in the US and China are presented. The document then covers the size of India's retail market, the role of organized versus unorganized retailing, and expected future growth in retail sales. Both the advantages, like technology advancement, employment, economic and consumer benefits, and disadvantages, like initial trouble for small retailers, of allowing FDI in Indian retail are outlined before concluding it will be good for development.
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What is marketing?
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- 1. What are the differences Between marketing In a developing And a developed market ? By Mausumi Mohanta
- 3. Possibilities in developing markets Some successful ventures • Grameenphone • Colgate-Palmolive • Corporacion
- 4. Revenue From Developing Markets
- 5. The challenge for marketers is to serve the other 80%, dealing with issues of affordability, equity and infrastructural deficiency
- 7. What are Local dynamos ? Companies that – • Do not focus on going Abroad • Fend off multinational rivals • Prosper in home market
- 8. Getting The Market Equation Right • Small Packaging by Unilever • Expanding The Horizon – Nokia • An Western Image – Coca Cola
- 9. The Key Developing Countries • Brazil • Russia • South Africa • India • Indonesia• China
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- 12. Russia Growing middle class and their salaries Faced by challenges such as Poor infrastructure and dwindling workforce
- 13. China Active and discerning middle class Demanding higher quality products
- 14. Indonesia Third fastest growing economy facing Challenges due to its hot and humid Climate and its numerous islands.