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Marketing Strategies for Developing Nations

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Sameer mathur
Sameer mathur

Reference : Marketing Management by Philip Kohler

Marketing
1 of 18
MARKETING IN DEVELOPING VS DEVELOPED NATIONS
Potential of developing markets ??….
CADBURY TUPPERWARE NESTLE
Want to know the percentage of income from Developing countries ?
CADBURY TUPPERWARE NESTLE
That is a lot!! How is it possible ?
80% of the worlds population lives in Developing Countries
These 80% have a ever growing demand for goods and services…
How to succeed In these countries?
Get your marketing strategy Right!!
Look at these examples…
UNILEVER It markets Rs 2 sachets for better affordability …
Most people buy from small stores.. 98% of Indians buy vegetables from local “kirana” stores.
A western image helps... Ohhh it is from the west.. It must be good.
THE Developing Countries…
• Brazil • Russia • India • China • South Africa
RECAP Developing Countries provide a unique advantage over Developing countries… IF You get your marketing right !!
Thank You Chandra Has Dondapati

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