What are the differences between marketing in a developing and a developed market?

•Download as PPTX, PDF•

1 like•2,372 views

What are the differences between marketing in a developing and a developed market? Texts from Marketing management: A South Asian Perspective. By Rahul Nk NIT Trichy

Marketing

Developed
countries
Huge potential markets
for food, clothing,
shelter, consumer
electronics and
appliances
Developin
g
countries
Relying on developing
markets for survival
and growth

Developed
countries
80% of the
population dealing
with issues of
affordability, equity
and Infrastructural
deficiency and %
expected to increase
Developin
g
countries
Account for 20% of
the total population

Developed
countries
Developin
g
countries
Economic and cultural
differences, poor
marketing
infrastructure and local
competition
Lessons gleaned from
developing countries
used to better compete
here

Image credits
flickr users
• Mingfong
• le cabri

This presentation defines international marketing, international marketing decisions, challenges of international marketing, and driving and restraining forces of international marketing. It goes on to discuss the process of market selection, firm related, market related and other factors effecting market selection. It also reflects on various modes of entry into foreign markets such as exporting (commercial strategy, commercial mode), foreign direct investment (industrial strategy, integrated modes) and associated or contractual modes (contractual strategy, competitive alliances). The presentation closes with a case study on the experience of Proctor and Gamble (P&G) in various international markets like Japan, China and India.

Market entry strategies

Vineet Sansare

Modes of Entry into International BusinessPrathamesh Parab

Retail Strategy 3scoobylou

Chapter2kamran

This is the lecture of course "Global Marketing" This slideshare network of RECONNECT will provide all the presentation related to case studies, project presentations, educational, motivational slides & much more. Follow Reconnect on slide share. Official fb page: facebook.com/reconnectt Official fb group: facebook.com/groups/reconnecting.tech/ Rights are reserved for this presentation. Please inbox 1st to get permission to use this

international retailing.ppt

ssuser6a8f74

Rural marketing model

Tribhuvan University

Rural Consumer Behaviour

Vijyata Singh

International Marketing Chapter 1

Dr. John V. Padua

Global marketing - products & services for consumers

RECONNECT

Social class(Consumer Behavior)Ashutosh Agrawal

What are the major ways of entering a foreign market

Sameer Mathur

INTERNATIONAL BUSINESSES Chapter 3Pimsat University

17 retail pricing

Dr. Parveen Kaur Nagpal

MARKETING ENVIRONMENT IN INDIA

Abhinav Sinha

International Marketing Chapter 01

rogergomes14

How can companies evaluate and select specific foreign markets to enter

Sameer Mathur

Consumer Behaviour -Family, social class & life cycle

rainbowlink

Summary of kotler's marketing management book

Sasquatch S

Brand versus private labels

Aamir chouhan

What are the differences between marketing in a developed country and a devel...

Sameer mathur

Developing vs developed marketsSameer Mathur

What's hot

Retail formats

Kirti Shivakumar

Global market & global marketing strategies- MBA

ParTh Dutta

International marketingThapa Rajendra

How can companies evaluate and select specific foreign markets to enter?

Sameer mathur

Global marketing - international marketing defined

RECONNECT

international retailing.ppt

ssuser6a8f74

Rural marketing model

Tribhuvan University

Rural Consumer Behaviour

Vijyata Singh

International Marketing Chapter 1

Dr. John V. Padua

Global marketing - products & services for consumers

RECONNECT

Social class(Consumer Behavior)Ashutosh Agrawal

What are the major ways of entering a foreign market

Sameer Mathur

INTERNATIONAL BUSINESSES Chapter 3Pimsat University

17 retail pricing

Dr. Parveen Kaur Nagpal

MARKETING ENVIRONMENT IN INDIA

Abhinav Sinha

International Marketing Chapter 01

rogergomes14

How can companies evaluate and select specific foreign markets to enter

Sameer Mathur

Consumer Behaviour -Family, social class & life cycle

rainbowlink

Summary of kotler's marketing management book

Sasquatch S

Brand versus private labels

Aamir chouhan

What's hot (20)

Retail formats

Global market & global marketing strategies- MBA

International marketing

How can companies evaluate and select specific foreign markets to enter?

Global marketing - international marketing defined

international retailing.ppt

Rural marketing model

Rural Consumer Behaviour

International Marketing Chapter 1

Global marketing - products & services for consumers

Social class(Consumer Behavior)

What are the major ways of entering a foreign market

INTERNATIONAL BUSINESSES Chapter 3

17 retail pricing

MARKETING ENVIRONMENT IN INDIA

International Marketing Chapter 01

How can companies evaluate and select specific foreign markets to enter

Consumer Behaviour -Family, social class & life cycle

Summary of kotler's marketing management book

Brand versus private labels

Viewers also liked

What are the differences between marketing in a developed country and a devel...

Sameer mathur

Developing vs developed marketsSameer Mathur

What are the differences between marketing in a developing and developed market?

Sameer Mathur

To what extent must a company adapt its products and marketing program to eac...

Sameer mathur

To what extent must the company adapt its product and marketing program to ea...

Sameer mathur

How Can Companies Evaluate And Select Specific Foreign Markets To Enter?

Sameer Mathur

To what extent must the company adapt its products and marketing program to e...

Sameer Mathur

What are some influential macro-environment developments?

Sameer mathur

What are useful internal records for such a system?

Sameer Mathur

What makes up a marketing intelligence system?

Sameer Mathur

How can companies accurately measure and forecast demand?

Sameer mathur

How are brands successfully differentiated?

Sameer Mathur

What are major ways of entering a foreign market

Sameer Mathur

How are brand successfully differentiated

Sameer Mathur

What are the major ways of entering a foreign market?

Sameer mathur

How is strategic planning carried out at different levels of the organization?

Sameer Mathur

differences in positioning and branding with a small business

Sameer Mathur

What makes up a marketing intelligence system

Sameer Mathur

How are brands successfully differentiated?

Sameer Mathur

What are useful internal records for the mis system?

Sameer mathur

Viewers also liked (20)

What are the differences between marketing in a developed country and a devel...

Developing vs developed markets

What are the differences between marketing in a developing and developed market?

To what extent must a company adapt its products and marketing program to eac...

To what extent must the company adapt its product and marketing program to ea...

How Can Companies Evaluate And Select Specific Foreign Markets To Enter?

To what extent must the company adapt its products and marketing program to e...

What are some influential macro-environment developments?

What are useful internal records for such a system?

What makes up a marketing intelligence system?

How can companies accurately measure and forecast demand?

How are brands successfully differentiated?

What are major ways of entering a foreign market

How are brand successfully differentiated

What are the major ways of entering a foreign market?

How is strategic planning carried out at different levels of the organization?

differences in positioning and branding with a small business

What makes up a marketing intelligence system

How are brands successfully differentiated?

What are useful internal records for the mis system?

Recently uploaded

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Why People Fail in Network Marketing Business

Harish Kumar

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

FullSail: HOF - Presentation Phil Pallen

travisomalana

SEO as the Backbone of Digital Marketing

Felipe Bazon

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

Playlist and Paint Event with Sony Music U

SemajahParker

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Recently uploaded (20)

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Winning local SEO in the Age of AI - Dennis Yu

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Why People Fail in Network Marketing Business

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

Generative AI - Unleash Creative Opportunity - Peter Weltman

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Digital Strategy Master Class - Andrew Rupert

FullSail: HOF - Presentation Phil Pallen

SEO as the Backbone of Digital Marketing

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

The Good the Bad and The Ugly of Marketing Measurement

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

Playlist and Paint Event with Sony Music U

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Email Marketing Master Class - Chris Ferris

Grow Your Business Online: Introduction to Digital Marketing

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt