This document is a case study about Magellan World Ltd, a supply chain management company, and their use of the Clarity Go product for email marketing. The case study describes how Magellan's Sales Director searched for an email marketing solution and found Clarity Go to be a good fit. It discusses how he now relies on Clarity Go for regular communications with customers. It also outlines how the Sales Director attended training on Clarity Go and learned how to create professional emails quickly and easily using the tools. The case study concludes by noting how Clarity Go allows for powerful marketing automation through features like publishing emails to automatically send to new contacts.

1. CASE STUDY
PRODUCT: Clarity Go
LIVE DATE: January 2012
INDUSTRY: Print, media & supply

2. Magellan World– Case Study Clarity Go

3. MAGELLAN WORLD LTD
Founded in 1992, Magellan World Ltd is a
premier leader of supply chain management and
business process outsourcing services to
companies of all sizes. Magellan World– Case Study Clarity Go

4. Magellan provides solutions for packaging,
commercial printing, media manufacturing,
e-commerce website development and much
more, offering a bespoke choice of options.

5. REGULAR COMMUNICATION GETS
RESULTS
Sales Director Lee Robinson explains his initial
search and how he now relies on Clarity Go for
regular marcomms with his target audiences.
Magellan World– Case Study Clarity Go

6. “After being so pleased with Clarity
Professional and having been on the lookout
for a good system for e-marketing, this seemed
like the perfect solution for us.
Magellan World– Case Study Clarity Go

7. …I like the idea of being able to regularly
contact customers quickly and easily with
news, offers and updates, as well as keeping
my data fresh. Now with some of the new
features, in particularly the sync with Clarity
Professional, it’s a no brainer…
the more I use it the better it is for me”

8. SKILL UP FOR GREATER
REWARDS
Lee decided to book on to a
training course and has not
looked back since.
Magellan World– Case Study Clarity Go

9. The onsite training I
received from Clarity was a
huge benefit and I highly
recommend taking the time
to do this.

10. …I learnt how to master the
Persuasive Intelligence ™
tools and save message templates
which means future emails are
quick and easy.

11. …I can put together a
professional email with
offers, pictures and text
with hyperlinks and test it
in less than an hour

12. POWERFUL MARKETING
AUTOMATION
I love the way you can publish an
e-shot with an extended date so
that when you capture or import
more contacts that fit the same
category or field they will
automatically be sent the formally
published e-shot.
Magellan World– Case Study Clarity Go

13. This is great for contacting new business
contacts and following up registrations or
sign-ups.

14. Thanks for Reading
www.claritygo.com
Magellan World – Case Study