This chapter discusses the globalization of markets and the internationalization of firms. It covers the key drivers of globalization like reductions in trade barriers and advances in technology. It also examines the phases of globalization and how firms are expanding their value chain activities internationally. The chapter analyzes the consequences of globalization for firms and societies. It provides examples of born global firms and discusses how globalization is impacting development in Africa.
a) Introduction of International Marketing: Meaning, Features of International Marketing, Need and Drivers of International Marketing, Process of International Marketing, Phases of International Marketing, Benefits of International Marketing, Challenges of International Marketing, Difference between Domestic and International Marketing, Different Orientations of International Marketing : EPRG Framework, Entering International Markets :Exporting, Licensing, Franchising, Mergers and Acquisition, Joint Ventures, Strategic Alliance, Wholly Owned Subsidiaries, Contract Manufacturing and Turnkey Projects, Concept of Globalization
b) Introduction to International Trade: Concept of International Trade, Barriers to Trade: Tariff and Non Tariff, Trading Blocs : SAARC, ASEAN, NAFTA, EU, OPEC
Globalization - International Business - Manu Melwin Joymanumelwin
Each day, an average person makes use of goods and services of multiple origins—for instance, the Finnish mobile Nokia and the US toy-maker’s Barbie doll made in China but used across the world; a software from the US-based Microsoft, developed by an Indian software engineer based in Singapore, used in Japan; the Thailand-manufactured US sports shoe Nike used by a Saudi consumer.
Impact of globalization on organizational behaviourRaj Shravanthi
One of the other major environmental context impacting organizational behavior is globalization.
Today, well-known U.S.-based multinational corporations have more than half their assets overseas.
With trends toward similar clothes, entertainment, material possessions, and recognition that English is the international business language, people around the world still think and behave in different ways.
The starting point of how the globalization environment affects and is affected by organizational behavior is culture.
a) Introduction of International Marketing: Meaning, Features of International Marketing, Need and Drivers of International Marketing, Process of International Marketing, Phases of International Marketing, Benefits of International Marketing, Challenges of International Marketing, Difference between Domestic and International Marketing, Different Orientations of International Marketing : EPRG Framework, Entering International Markets :Exporting, Licensing, Franchising, Mergers and Acquisition, Joint Ventures, Strategic Alliance, Wholly Owned Subsidiaries, Contract Manufacturing and Turnkey Projects, Concept of Globalization
b) Introduction to International Trade: Concept of International Trade, Barriers to Trade: Tariff and Non Tariff, Trading Blocs : SAARC, ASEAN, NAFTA, EU, OPEC
Globalization - International Business - Manu Melwin Joymanumelwin
Each day, an average person makes use of goods and services of multiple origins—for instance, the Finnish mobile Nokia and the US toy-maker’s Barbie doll made in China but used across the world; a software from the US-based Microsoft, developed by an Indian software engineer based in Singapore, used in Japan; the Thailand-manufactured US sports shoe Nike used by a Saudi consumer.
Impact of globalization on organizational behaviourRaj Shravanthi
One of the other major environmental context impacting organizational behavior is globalization.
Today, well-known U.S.-based multinational corporations have more than half their assets overseas.
With trends toward similar clothes, entertainment, material possessions, and recognition that English is the international business language, people around the world still think and behave in different ways.
The starting point of how the globalization environment affects and is affected by organizational behavior is culture.
TRENDS IN INTERNATIONAL TRADE Forced dynamism
Co operation among countries
Liberalization of cross border movements
Transfer of technology
Growth in emerging markets
Thinking of a career in international business? See if you and an international job environment are a good fit. Fuel the growth and success of multinational corporations with a career in international business. You’ll find many exciting opportunities for work at home and abroad. An increasing number of businesses now conduct business globally. In international business you’ll engage with global and cultural business issues as an import/export agent, translator, foreign currency investment advisor, foreign sales representative, international management consultant and more. If you’re in interested in learning where international business can take you, learn which personal and professional traits you’ll need to succeed.
TRENDS IN INTERNATIONAL TRADE Forced dynamism
Co operation among countries
Liberalization of cross border movements
Transfer of technology
Growth in emerging markets
Thinking of a career in international business? See if you and an international job environment are a good fit. Fuel the growth and success of multinational corporations with a career in international business. You’ll find many exciting opportunities for work at home and abroad. An increasing number of businesses now conduct business globally. In international business you’ll engage with global and cultural business issues as an import/export agent, translator, foreign currency investment advisor, foreign sales representative, international management consultant and more. If you’re in interested in learning where international business can take you, learn which personal and professional traits you’ll need to succeed.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Chapter 2 Globalization.pptx
1. CHAPTER 2
Globalization of Markets
and the Internationalization
of the Firm
Courtesy of Pearson Education limited
2. Chapter 1: Main points
• Globalization of markets? What is it?
• Phases of Globalization
• Market Globalization: Organizing Framework
• Internationalization of Firms’ Value-Chain Activities
• Globalization in Africa
3. Learning Objectives
• Understand market globalization as an organizing
framework.
• Know the drivers of globalization.
• Understand technological advances and globalization.
• Comprehend the dimensions of globalization.
• Appreciate firm-level consequences of market
globalization.
• Understand the societal consequences of globalization.
4. The Emergence of Born Global Firms
• SMEs make up the majority of all firms in a typical country and often
account for more than 50 percent of national economic activity.
• In contrast to large multinational enterprises (MNEs) that historically have
dominated cross-border business, most SMEs have far fewer financial and
human resources.
• International business was often beyond their reach.
• Globalization and recent technological advances have now made venturing
abroad much less expensive.
• This has created a commercial environment in which many more small
firms can participate in international business.
• Born global firms target a dozen or more countries within the first few
years of launching the firm.
• Their agility and flexibility help them serve both foreign and domestic
customers better.
• Born globals internationalize early for various reasons, some specializing in
a product category for which demand is universal.
5. The Emergence of Born Global Firms
• Instagram is an online photo-sharing service founded in 2010 for use
with smartphones.
• Instagram’s strategy was to enter many international markets quickly.
• Today, although it has only a few dozen employees, Instagram boasts
millions of consumers and businesses worldwide as its customers—
constituting one of the largest social networks on the Internet.
• Only about 12 percent of those users live in North America; the rest are
scattered around the world.
• Virtual InstaMeets allow users from Mumbai to Munich to take photos
and share them.
• People want to share photos to depict their life experiences.
• Instagram’s social feed, paired with easy-to-use editing tools, allows
anyone to create and share their distinctive pictures.
• Its advanced technology coincides with a global shift to a more visual
style of communication.
• Instagram is one of a growing number of small and medium-sized
enterprises (SMEs) active in international business.
6. The Emergence of Born Global Firms
• Geo Search (www.geosearch.co.jp) is a Japanese company that develops
high-technology equipment to help engineers survey ground surfaces for
cavities and build safe roads, airports, and underground utility lines.
• The firm developed a land-mine detector to find buried bombs and
discovered a ready market in countries such as Afghanistan, Cambodia,
and Libya.
7. Discussion Questions
1. What are the main characteristics of born global firms?
2. What drivers and causes of globalization have allowed born
global firms such as Instagram to internationalize at or near
their founding?
3. What advantages do you think a young company can gain by
entering international markets soon after its founding
8. Globalization of Markets
• There are important drivers and causes of market globalization.
• These include:
• worldwide reduction of barriers to trade and investment
• market liberalization and adoption of free markets,
• advances in technology.
• Globalization of markets refers to the gradual integration and growing
interdependence of national economies.
• Declining trade barriers and rapid changes in communications,
manufacturing, and transportation technologies are enabling firms to
internationalize much more rapidly and easily than ever before.
• Globalization allows companies to outsource value-chain activities to the
most favorable locations worldwide.
• Firms source raw materials, parts, components, and service inputs from
suppliers around the globe.
9. Globalization of Markets
• Globalization has also made it easier for companies to sell their offerings
worldwide.
• These trends are transforming national economies.
• Growing world trade and foreign direct investment (FDI) provide
buyers with a wider choice of products than ever before.
• Global competition and innovation frequently help to lower consumer
prices.
• Firms with cross-border business create millions of jobs that raise
living standards around the world.
• Globalization is not new.
• In early history, civilizations in the Mediterranean, Middle East, Asia,
Africa, and Europe all contributed to the growth of cross-border trade.
10. Phases of Globalization
• We can identify four distinct phases in the evolution of globalization
since the 1800s.
• Each phase, as illustrated in Exhibit 2.1, was accompanied by
revolutionary technological developments and internationalization
trends
11. Phases of Globalization
Source: Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John R. (2017, p59). International Business: The New Realities, Global Edition, 4th Edition.
Harlow, Essex: Pearson Education Limited
12. Market Globalization: Organizing Framework
• Firms expand abroad:
• proactively to increase sales and profit through new markets,find lower
cost inputs, or obtain other advantages.
• Firms may also internationalize reactively because of unfavorable
conditions in the home market such as regulation or declining local
industry sales.
• Exhibit 2.2 presents an organizing framework for examining market
globalization.
• The exhibit makes a distinction among: ( Market Globalization
Organizing framework)
• drivers or causes of globalization.
• dimensions or manifestations of globalization.
• firm-level consequences of globalization.
• societal consequences of globalization.
13. Market Globalization: Organizing Framework
• In the exhibit, the double arrows illustrate the interactive nature of the
relationship between globalization and its consequences.
• As globalization intensifies, individual firms respond to the challenges and
new advantages that it brings.
• America Movil (www.americamovil.com) is a leading wireless phone
service provider, with more than 225 million subscribers in 18 countries,
that has pursued internationalization as a growth strategy.
• America Movil took advantage of such globalization trends as
harmonizing communications technologies, converging buyer
characteristics, and reduced trade and investment barriers.
• Management coordinates operations on a global scale and applies common
business processes in procurement and quality control.
• The strategies of product standardization, global branding, and selling to
customers worldwide owe much of their success to the globalization of
markets.
14. ExhibiT 2.2 The Drivers, Dimensions, and Consequences of Globalization. Source: Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John R.
(2017, p)61. International Business: The New Realities, Global Edition, 4th Edition. Harlow, Essex: Pearson Education Limited
16. Globalization andAfrica
• Africa is home to the poorest countries.
• The majority of its 1 billion people live on less than $2 a day.
• It is the area least integrated into the world economy and accounts for less
than 3 percent of world trade.
• Although it has abundant natural resources, Africa remains underdeveloped
due to many factors, including an inadequate commercial infrastructure,
lack of access to foreign capital, high illiteracy, government corruption,
wars, and the spread of AIDS.
• Experience of the past half-century suggests that traditional methods of
trying to help Africa—mainly foreign aid provided by advanced
economies—have achieved little success.
• Despite billions of dollars of aid to Africa, per-capita income has not
increased significantly.
• One of the most effective ways to alleviate African poverty is to develop
more business based models of development.
17. Globalization andAfrica
• Several sub-Saharan African countries have recently experienced
significant economic growth by increasing international trade in
commodities.
• Africa is a major supplier of petroleum to Europe and the United States.
• Angola is among the top oil suppliers to China.
• This activity has developed a ripple effect of economic development.
• Because of the boom of certain sectors in Africa, there has been an increase
in foreign banks, retailers, and MNE operations in the continent.
• Rwanda had developed business opportunities in sectors as diverse as
mining, tourism, telecommunications, and real estate.
• China and India are beating out U.S. firms and quickly increasing their
business dealings in Africa.
• Chinese companies are investing billions of dollars in the continent.
• All this international trade and investment are helping to address many of
Africa’s most pressing development needs.
18. Globalization andAfrica
• Samsung has set a goal of $10 billion in African sales and is committed to
training 10,000 African engineers and technicians to develop the
capabilities needed for success.
19. Conclusion
• We have discussed market globalization as an organizing
framework.
• We have covered the drivers of globalization.
• We have discussed technological advances and globalization.
• We have discussed the different dimensions of globalization.
• Finally, we have also discussed firm-level consequences of
market globalization and societal consequences of globalization.