This document outlines key differences between marketing in developing versus developed markets. Developing markets have huge customer populations but lower average incomes, resulting in stronger local competition and a need for unconventional marketing approaches. By contrast, developed markets have higher average incomes but cover a smaller percentage of the global population, and rely on developing markets for continued growth due to their larger customer bases.

1. DIFFERENCES B/W MARKETING IN
Developing
Market
Developed
Market

2. Developed in terms of its
economy and capital markets
Some characteristics of
developed markets,
but does not meet
standards to be that

3. Huge potential
markets
Market leaders from
Developed markets rely
on developing market
for survival

4. Cover 20%
of world’s population
Cover larger customer
population base

5. Strong Local
competition
Strong Global
competitors

6. Average income of
consumer is high
Average income of
consumer is low
Hence , use of
Unconventional Marketing

7. Regional Economic
Integration is seen
Countries form markets
individually