In this question originally asked on Quora.com, Rae Stonehouse answers "What are examples of a linear model of communication?"

1. What are Examplesof a LinearModel of Communication?
Accordingto Businesstopia,alinearmodel, communicationisconsideredone way processwhere
senderisthe onlyone whosendsmessage andreceiverdoesn'tgive feedbackorresponse.The message
signal isencodedandtransmittedthroughchannel inpresence of noise.
I’mnot sure about the latterportionof that definitionbutI’ve alwaysknownitas one-way
communication.
Examplesare as follows:
Fax Shotgun: Whenfax machineswere state of the art, manybusinesspeople wouldsendouta
‘shotgun’blastof infotoall the contactsin theirdatabase.Theycouldbe promotingaproduct or
service.Since the infoisgenericinnature andnot necessarilysenttosomeone thatthe senderhasa
relationshipwith,itcanbe consideredalinearcommunication.
E-blasts: Today’sversionof the Fax Shotgunisthe e-blast.Technologyallowsforsendingoutlarge
numbersof e-mail messageswiththe expresspurposeof promotingacause.Spamlawshave been
developedtopreventthisnuisance. The softwareallowsyoutoinsert a personal greetingaswell asthe
recipient’sname.Evenso,thisisstill linearcommunication.
An e-blastcanserve ina positive mannerif youneedtosendoutinfothat a groupof people require.
Ratherthensendout individual e-mails,youcansend outone message tomultiple addresses.
It can likelybe arguedthata politiciandeliveringa‘state of the nation’speechisa linear
communication.Dialogue isnotlikelyencouragedduringthe deliveryof the content.Itisa one way
processthat becomestwowaywhenthe punditsgetaholdof it.
It can alsoprobablybe arguedthat thismessage itself isanexampleof alinearcommunication.Anybody
readingthismessage doesn’tlikelyknow eachother.
Thanksagain foryour question.
As originallyansweredon Quora.com
Rae A. Stonehouse (1954- ) is a Canadian born author & speaker. His professional career as a
Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades.
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