The document outlines four critical steps for better branding in the electronic age, focusing on optimizing communication through email, promoting consistently, responding quickly to engagement, and being interactive online. It emphasizes the importance of overcoming the clutter effect with clear messaging and engaging, trust-building content. Additionally, it discusses the significance of leveraging technology to enhance marketing efficiency and foster relationships with prospects.

1. How to Brand4 Critical StepsTo better branding in the electronic age

2. 4 Steps to Better Branding Optimize Current CommunicationHelps rise above The Clutter Effectand build Trust1in The Response Gap.

3. Optimize CurrentCommunication ! 185%of business communication today, occurs VIA Email. Email

4. Optimize CurrentCommunication ! 1Everyone-to-one email can have company branding or promotionsvisually displayed.

5. Optimize CurrentCommunication ! 1Increasing the frequencythatpromotions are displayed helps overcome the “Clutter Effect” and Builds Brand Trust over time.ExampleReminder:It takes 8.4 attempts to get a buyers attention with your messaging

6. Optimize CurrentCommunication ! 1Employees send more than 15,000 one-to-one emails per year. - Jupiter ResearchExampleSmall Company:(based on 20 staff at 300 emails/wk each) 6,000 per week

7. 25,000+ per month

8. 300,000+ per yearSmall Company:(based on 20 staff at 300 emails/wk each) 6,000 per week

9. 25,000+ per month

10. 300,000+ per yearOptimize CurrentCommunication ! 1Promote WiselyWould you send out business letters on a piece of scrap paper?Sincerely,Branding Matters

11. Optimize CurrentCommunication ! 1You must promote vividly and consistently to rise above “The Clutter.”

12. Optimize CurrentCommunication ! 1Offer Education via RSSPeople give more weight to information than they do to advertising. By providing valuable content, you can bypass the “Clutter Effect” and Build Trust over time.

13. Optimize CurrentCommunication ! 1You can evenEmbed your RSS into your Emailto double the Education potential.

14. Optimize CurrentCommunication ! 1Use Embedded Images in Email NewslettersIt helps overcome The Clutter Effectand reach More Prospectsin The Response Gap.

15. Optimize CurrentCommunication ! 1Stripped Images indicated with Most email programs strip “attached” images. So, they rarely get seen, unless the recipient decides to “Download Pictures.”HTML email with“attached” images.

16. Optimize CurrentCommunication ! 1The Latest Technology. Make sure your email newsletter images and visual content are getting seen. Repeated imagerygets more attention and counteracts the “Clutter Effect.”

17. Optimize CurrentCommunication ! 1People shop with their eyes. If you are already spending the money to send eNewsletters every month… You should use technology that Embeds your Eye-Catching ContentDon’t get strippedA picture is worth a thousand words.

18. 4 Steps to Better Branding Get to the PointAvoids being seen as Clutter2in The Response Gap.

19. Get to the Point2Email recipients don’t have time for your dissertation.60% of email users only read 50% of the message. - ClickZ

20. Get to the Point2Use quick messages,Not long paragraphs. (Helps break through “Clutter”)

21. Get to the Point2Then,link to more information so they can get the details. (Helps build Trust)

22. 4 Steps to Better Branding Respond QuicklyTo stay in front of viable buyers & work where interest is strongest.3

23. Respond Quickly3Don’t prospect randomly. Get Alertsfrom those showingthe most interest. An example of anAlert from a prospect clicking on an Email Promotion Banner.

24. Respond Quickly3Return Website Visitor AlertsFor someone returning to your Website to review additional information.

25. Respond Quickly3What ifyou could call Website visitorsmoments after they entered your website?

26. Respond Quickly3Use Real TimeWeb Traffic & Identity TechnologyTo focus efforts “HOT Prospects”

27. 4 Steps to Better Branding Be Fully Engaged & InteractiveTo build Awareness and Trust4in The Response Gap.

28. Be Fully Engaged & Interactive ! 4A slower economy means:People spend more time gathering information before they make a purchase decision.Internet technologymakes this easier every day.Prospective clients will notice if you are offering what they want.

29. Be Fully Engaged & Interactive ! 4The New Town SquareTMPrevious generations conversedon Town Squares, at the city parks,and in Diners & Cafés. Today, online interactive conversationstake place on Facebook, Twitter, Blogs, and similar web spaces.

30. Be Fully Engaged & Interactive ! 4To be successful with Interactive Media, you must conversein this “New Town Square” by talking to people about what they want and who you are. Anything else would be “un-neighborly.”

31. Be Fully Engaged & Interactive ! 4The concept is not new. To build a relationship with prospects, focus on the conversation andNOT just on your message.The internet is where many conversations take place today.

32. Be Fully Engaged & Interactive ! 4Marketing is a MessageConversation builds Relationships

33. Be Fully Engaged & Interactive ! 4As in every environment, it is good tolearn and stay aligned with:Acceptable Behaviours

34. Effective Practices

35. The Best Places to spend your time

36. Ever-changing trendsOnline conversationrequires the same.

37. Be Fully Engaged & Interactive ! 4Interactive Media is not a fad.In reality, it is just an instrument for society to shift back to a morecommunity-driven culture.William Strauss and Neil Howeexpound upon this natural cycle in their books and research.

38. How to StartMost Businesses: Start Simple

39. Use Proven Methods

40. Blend Current Practices

41. Access Plug-in Solutions Plug-in SolutionA Short Commercial MessageOur product that helps bridge The Response Gap & improve your branding isWe welcome the opportunity to show you how it can trim marketing losses and grow your sales !!!

42. The Rapid ResponderEmbedded EmailPromotion Enhanced Messaging

43. Consistent Branding

44. Higher Conversion Rates

45. Prospect ‘Click Alerts”

46. Analytics on Every Email

47. Compliance ControlThe Rapid ResponderWeb TrafficIN-site Visitor Identity Technology

48. Better Prospecting

49. Sales Staff Access Tools

50. Competitor Strategy Insight

51. PPC Fraud ProtectionThe Rapid ResponderIntegrationSocial Media Growth of Organic Traffic

52. Improved Buyer Experience

53. Increased Internet Presence

54. Keeping Up with Trends

55. Positive Effect on Marketing

56. Monthly Reports & Tactics