The slide show describes how to brand and grow your presence with the market and prospects. through doing so, you can build more awareness, better trust, and more conversations. All of this is critical in a post-commercialism society, which focuses more on relationships and loyalty.

1. How to Brand 4 Critical Steps To better branding in the electronic age

2. 4 Steps to Better Branding Optimize Current Communication Helps rise above The Clutter Effect and build Trust 1 in The Response Gap.

3. Optimize CurrentCommunication ! 1 85% of business communication today, occurs VIA Email. Email

4. Optimize CurrentCommunication ! 1 Everyone-to-one email can have company branding or promotions visually displayed.

5. Optimize CurrentCommunication ! 1 Increasing the frequencythatpromotions are displayed helps overcome the “Clutter Effect” and Builds Brand Trust over time. Example Reminder: It takes 8.4 attempts to get a buyers attention with your messaging

7. 25,000+ per month

9. 25,000+ per month

11. Optimize CurrentCommunication ! 1 You must promote vividly and consistently to rise above “The Clutter.”

12. Optimize CurrentCommunication ! 1 Offer Education via RSS People give more weight to information than they do to advertising. By providing valuable content, you can bypass the “Clutter Effect” and Build Trust over time.

13. Optimize CurrentCommunication ! 1 You can even Embed your RSS into your Email to double the Education potential.

14. Optimize CurrentCommunication ! 1 Use Embedded Images in Email Newsletters It helps overcome The Clutter Effect and reach More Prospects in The Response Gap.

15. Optimize CurrentCommunication ! 1 Stripped Images indicated with Most email programs strip “attached” images. So, they rarely get seen, unless the recipient decides to “Download Pictures.” HTML email with “attached” images.

16. Optimize CurrentCommunication ! 1 The Latest Technology. Make sure your email newsletter images and visual content are getting seen. Repeated imagery gets more attention and counteracts the “Clutter Effect.”

17. Optimize CurrentCommunication ! 1 People shop with their eyes. If you are already spending the money to send eNewsletters every month… You should use technology that Embeds your Eye-Catching Content Don’t get stripped A picture is worth a thousand words.

18. 4 Steps to Better Branding Get to the Point Avoids being seen as Clutter 2 in The Response Gap.

19. Get to the Point 2 Email recipients don’t have time for your dissertation. 60% of email users only read 50% of the message. - ClickZ

20. Get to the Point 2 Use quick messages, Not long paragraphs. (Helps break through “Clutter”)

21. Get to the Point 2 Then, link to more information so they can get the details. (Helps build Trust)

22. 4 Steps to Better Branding Respond Quickly To stay in front of viable buyers & work where interest is strongest. 3

23. Respond Quickly 3 Don’t prospect randomly. Get Alertsfrom those showing the most interest. An example of anAlert from a prospect clicking on an Email Promotion Banner.

24. Respond Quickly 3 Return Website Visitor Alerts For someone returning to your Website to review additional information.

25. Respond Quickly 3 What ifyou could call Website visitorsmoments after they entered your website?

26. Respond Quickly 3 Use Real TimeWeb Traffic & Identity Technology To focus efforts “HOT Prospects”

27. 4 Steps to Better Branding Be Fully Engaged & Interactive To build Awareness and Trust 4 in The Response Gap.

28. Be Fully Engaged & Interactive ! 4 A slower economy means: People spend more time gathering information before they make a purchase decision. Internet technology makes this easier every day. Prospective clients will notice if you are offering what they want.

29. Be Fully Engaged & Interactive ! 4 The New Town SquareTM Previous generations conversedon Town Squares, at the city parks,and in Diners & Cafés. Today, online interactive conversationstake place on Facebook, Twitter, Blogs, and similar web spaces.

30. Be Fully Engaged & Interactive ! 4 To be successful with Interactive Media, you must conversein this “New Town Square” by talking to people about what they want and who you are. Anything else would be “un-neighborly.”

31. Be Fully Engaged & Interactive ! 4 The concept is not new. To build a relationship with prospects, focus on the conversation andNOT just on your message. The internet is where many conversations take place today.

32. Be Fully Engaged & Interactive ! 4 Marketing is a Message Conversation builds Relationships

34. Effective Practices

35. The Best Places to spend your time

36. Ever-changing trendsOnline conversationrequires the same.

37. Be Fully Engaged & Interactive ! 4 Interactive Media is not a fad. In reality, it is just an instrument for society to shift back to a morecommunity-driven culture. William Strauss and Neil Howe expound upon this natural cycle in their books and research.

39. Use Proven Methods

40. Blend Current Practices

43. Consistent Branding

44. Higher Conversion Rates

45. Prospect ‘Click Alerts”

46. Analytics on Every Email

48. Better Prospecting

49. Sales Staff Access Tools

50. Competitor Strategy Insight

52. Improved Buyer Experience

53. Increased Internet Presence

54. Keeping Up with Trends

55. Positive Effect on Marketing

56. Monthly Reports & Tactics