SlideShare a Scribd company logo
UniPro University
       Digital Media:
 What a DSR Needs to Know
        Presented January 4, 2012
What is Digital Media?
Top Five Most Important
                               Digital Media Platforms
                        60

                        50    49%
Most / Very Important




                        40
                                              40%
                                                                  35%
                        30                                                          28%
                                                                                                  24%
                        20

                        10

                         0
                             Facebook         Twitter             Blogs           LinkedIn        YouTube
                                “The State of Social media for Businesses” SmartBrief Inc. 2010
Top Five Most Important
     Digital Media Platforms
• Facebook
   – Sense of community
• Twitter
   – Quick, frequent communication
• Blogs
   – Complete thoughts and shared ideas
• LinkedIn
   – Professional opportunities
• YouTube
   – Generate interest and intrigue
Additional
Social Media
 Platforms



     “The State of Social media for Businesses” SmartBrief Inc. 2010
Strengths and Weaknesses
     of Key Platforms
           Scan with your smart phone
                 barcode reader
In 2011, operators planed to put more
                 dollars behind...
 Equipment upgrades                                          A redesign of exterior/interior

 Technology upgrades                                         Marketing
 None of the above

                                        13% 17%
                          28%                                24%
                                              18%


Outlook 2011: Operators predict more hiring, social media. NRN Survey, Jan 6, 2011. Sarah E. Lockyer
Operator’s most important
            segment of 2011 marketing plan…

Local market TV                     National cable TV                      Social media campaigns

In-store promotions                 Radio advertising

                                             4% 13%
                                 32%                               9%

                                                   43%

  Outlook 2011: Operators predict more hiring, social media. NRN Survey, Jan 6, 2011. Sarah E. Lockyer
“8 out of 10 operators say social media
 is becoming an important marketing
     tool and they need assistance
       from the supply chain.”

    Hudson Riehle, Sr. VP Research for National Restaurant Association.
Digital Media Allows
      Distributors to:
1. Strengthen Relationship with
   Operator Customers

2. Create Two-Way Communication
   & Ongoing Dialogue

3. Competitive Edge Against
   Others in the Foodservice Industry
Strengthen Relationship
with Operator Customers
Strengthen Relationship
with Operator Customers

     Collaborative Marketing
     - Provide marketing expertise
 - Be a strategic partner with customers
Strengthen Relationship
with Operator Customers
        Additional Value
    - Minimize price competition
    - Become a trusted consultant
        - Help increase sales
Buffalo Wild Wings
    Case Study
Buffalo Wild Wings Case Study

    • Top of mind awareness during
           “off season” periods

        • Ongoing engagement

    • Reach target demographic in an
      unobtrusive & authentic space
Amplify Natural Word of
        Mouth
Top of mind awareness during
     “off season” periods



    Ongoing engagement




 Reach target demographic
    in an unobtrusive &
      authentic space
Create Two-Way
Communication &
Ongoing Dialogue
Two-Way Communication
     and Dialogue

 Internal Communication
Two-Way Communication
            and Dialogue



• Communicate quickly
• Allow multiple responses
• Able to trend different discussion with hashtags
  • #boxbeef #frozenyogurt
Two-Way Communication
           and Dialogue

        Monitor Customer’s Pages
      • Types of responses from end users
• Help customer understand how to monitor pages

        Examples of tracking sites
          Google Alerts, Grader, Klout
Don’t let price wars tie you down…


             Become the expert in
             foodservice products
               and digital media
Develop Competitive Edge
Develop
       Competitive Edge
Help Operators Create & Monitor Accounts
        Implement Best Practices
      Generate Promotional Ideas
Develop
Competitive Edge
             Create and
              Monitor
              Accounts
UniPro Social Media ToolBox
     • Up-to-date information
       – Rapidly changing
         industry
       – Features and benefits

     • Step-by-step guides
       – Best practices
       – Instructions
       – FAQ
Guide to Digital Media Success
Digital Media Best Practices
  Provide your Operator Customers with:
       • Expertise & strategic guidance
       • Content, video, articles & etc.
   • Printed in-house promotional materials
       • Graphic design & layout ideas
     • Establishing social media accounts
Digital Media Best Practices
 Is Digital Media right for me and/or my customers?

Positives                      Negatives
• Understand customer          • Provide platform for
  preferences                    complaints
• Low cost advertising         • Allows others to represent
• Immediate public relations     an operation
• Develop brand and            • Must continuously
  identity                       monitor & update
Digital Media Best Practices
    Train sales force on
 how to utilize digital media

                   Supply social media information
                           on your website
    Provide electronic
  and printed instructions

               Provide guidance & help registering
                    customers at food shows
Generate Promotional Ideas
      Generate Promotional Ideas:

   Excess Inventory   Slow Times
    Special Events    Sporting Events
    New Products      Festivals
  Holidays & Season   Soon to Expire Inventory
What did we learn today?
Top Five Most Important
 Social Media Platforms
   Facebook

   Twitter
   Blogs
   LinkedIn

   YouTube
Digital Media Allows
      Distributors to:
1. Strengthen Relationship with
   Operator Customers

2. Create Two-Way Communication
   & Ongoing Dialogue

3. Develop Competitive Edge Against
   Others in Foodservice Industry
Digital media seminars available:
1. The Digital Media Operator:
   What your customers need to know… now!

2. Digital Media- Getting It Right: (For DSRs and Operators)
   Best practices make perfect!

3. The Four “Ms” of Digital Media:
   Measure, monitor and make money!

4. Tomorrow’s Trends and Technologies:
   Staying ahead of the digital curve!
Schedule
Sessions held on Wednesday afternoons 2:00 – 3:00 pm EST:
•   The Digital Media Operator:   •   The Four “Ms”
    February 8, 2012                  of Digital Media:
                                      June 6, 2012
•   Digital Media-
    Getting It Right:             •   Tomorrow’s Trends
    April 4, 2012                     and Technologies:
                                      August 1, 2012

                        Online webinars
Pricing
             $129 per session

     Billed directly to your company

Sessions can be paid per individual session
   or collectively for additional sessions
UniPro University
       Digital Media:
 What a DSR Needs to Know
        Presented January 4, 2012

More Related Content

What's hot

5 steps to become a social business
5 steps to become a social business5 steps to become a social business
5 steps to become a social business
Richard Margetic
 
The Evolution of Event Apps
The Evolution of Event AppsThe Evolution of Event Apps
The Evolution of Event Apps
MarketingatBahrain
 
[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...
[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...
[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...
Altimeter, a Prophet Company
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
Suyash Jain
 
New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?
Strategic Marketing Solutions
 
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social MediaCisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
Symantec
 
Social Media Strategies for Entrepreneurs
Social Media Strategies for EntrepreneursSocial Media Strategies for Entrepreneurs
Social Media Strategies for Entrepreneurs
MarketingatBahrain
 
Lithium Get Serious About Online Communities
Lithium Get Serious About Online CommunitiesLithium Get Serious About Online Communities
Lithium Get Serious About Online Communities
Lithium
 
Consumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing IndustryConsumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing Industry
Brandwatch
 
Investing in social media
Investing in social mediaInvesting in social media
Investing in social media
Carmine Porco
 
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...
Matt Wilcox
 
How Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of BuyerHow Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of Buyer
Nirav Mevcha
 
Internet--marketing-project
Internet--marketing-projectInternet--marketing-project
Internet--marketing-project
Babasab Patil
 
Luxxotica Social Media Campaign
Luxxotica Social Media Campaign Luxxotica Social Media Campaign
Luxxotica Social Media Campaign Stephanie M. Lin
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for Entrepreneurs
MarketingatBahrain
 
2 a project report on internet as a marketing tool
2 a project report on internet as a marketing tool2 a project report on internet as a marketing tool
2 a project report on internet as a marketing toolJimish Panchal
 
The effect of social media on consumer's decision making process among ibep s...
The effect of social media on consumer's decision making process among ibep s...The effect of social media on consumer's decision making process among ibep s...
The effect of social media on consumer's decision making process among ibep s...
Niswatun Chaira
 
Social Media and Banks
Social Media and BanksSocial Media and Banks
Social Media and Banks
Social Media Easy
 

What's hot (19)

5 steps to become a social business
5 steps to become a social business5 steps to become a social business
5 steps to become a social business
 
The Evolution of Event Apps
The Evolution of Event AppsThe Evolution of Event Apps
The Evolution of Event Apps
 
[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...
[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...
[Slides] The Inevitability of a Mobile-Only Customer Experience by Altimeter ...
 
Social Media Governance
Social Media GovernanceSocial Media Governance
Social Media Governance
 
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGCUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISING
 
New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?
 
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social MediaCisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
 
Social Media Strategies for Entrepreneurs
Social Media Strategies for EntrepreneursSocial Media Strategies for Entrepreneurs
Social Media Strategies for Entrepreneurs
 
Lithium Get Serious About Online Communities
Lithium Get Serious About Online CommunitiesLithium Get Serious About Online Communities
Lithium Get Serious About Online Communities
 
Consumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing IndustryConsumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing Industry
 
Investing in social media
Investing in social mediaInvesting in social media
Investing in social media
 
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...
Building Online Financial Communities: The Fine Line Betweeen a Bank Being a ...
 
How Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of BuyerHow Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of Buyer
 
Internet--marketing-project
Internet--marketing-projectInternet--marketing-project
Internet--marketing-project
 
Luxxotica Social Media Campaign
Luxxotica Social Media Campaign Luxxotica Social Media Campaign
Luxxotica Social Media Campaign
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for Entrepreneurs
 
2 a project report on internet as a marketing tool
2 a project report on internet as a marketing tool2 a project report on internet as a marketing tool
2 a project report on internet as a marketing tool
 
The effect of social media on consumer's decision making process among ibep s...
The effect of social media on consumer's decision making process among ibep s...The effect of social media on consumer's decision making process among ibep s...
The effect of social media on consumer's decision making process among ibep s...
 
Social Media and Banks
Social Media and BanksSocial Media and Banks
Social Media and Banks
 

Similar to What a DSR Needs to Know

Digital marketing overview 2014
Digital marketing overview   2014Digital marketing overview   2014
Digital marketing overview 2014
Sushant Kumar
 
Strathclyde MBA Social Media Class, Bahrain August 2012
Strathclyde MBA Social Media Class, Bahrain August 2012Strathclyde MBA Social Media Class, Bahrain August 2012
Strathclyde MBA Social Media Class, Bahrain August 2012
Hamill Associates Ltd
 
Marketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and ResultsMarketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and Results
Steve Drake
 
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????
Browne & Mohan
 
Social Media the "Right Way"
Social Media the "Right Way"   Social Media the "Right Way"
Social Media the "Right Way"
Michelle Pellettier
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands Zipcast
Wikibrands
 
Social Media in B2B Companies
Social Media in B2B CompaniesSocial Media in B2B Companies
Social Media in B2B Companies
Harri Lakkala
 
Social Media in B2B Companies
Social Media in B2B CompaniesSocial Media in B2B Companies
Social Media in B2B CompaniesMarko Sykkö
 
Webinar: Futuro of Social Media by Fernando Polo
Webinar: Futuro of Social Media by Fernando PoloWebinar: Futuro of Social Media by Fernando Polo
Webinar: Futuro of Social Media by Fernando Polo
Good Rebels
 
IFC Asia Master Class
IFC Asia Master ClassIFC Asia Master Class
IFC Asia Master Class
Beth Kanter
 
Crowdfunding for Beginners
Crowdfunding for BeginnersCrowdfunding for Beginners
Crowdfunding for Beginners
Beth Kanter
 
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Shelly Kramer
 
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
the bureau, digital agency
 
social_media_tm_hp_slides
social_media_tm_hp_slidessocial_media_tm_hp_slides
social_media_tm_hp_slides
Yasmin A. Perez Soto
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithMilton Chamber of Commerce
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019
Lars Voedisch
 
2010 06-29 introduction ss
2010 06-29 introduction ss2010 06-29 introduction ss
2010 06-29 introduction ss
Ian Fenwick, Digital Marketing
 

Similar to What a DSR Needs to Know (20)

Digital marketing overview 2014
Digital marketing overview   2014Digital marketing overview   2014
Digital marketing overview 2014
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
 
Strathclyde MBA Social Media Class, Bahrain August 2012
Strathclyde MBA Social Media Class, Bahrain August 2012Strathclyde MBA Social Media Class, Bahrain August 2012
Strathclyde MBA Social Media Class, Bahrain August 2012
 
Marketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and ResultsMarketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and Results
 
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????
 
Social Media the "Right Way"
Social Media the "Right Way"   Social Media the "Right Way"
Social Media the "Right Way"
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands Zipcast
 
Social Media in B2B Companies
Social Media in B2B CompaniesSocial Media in B2B Companies
Social Media in B2B Companies
 
Social Media in B2B Companies
Social Media in B2B CompaniesSocial Media in B2B Companies
Social Media in B2B Companies
 
Webinar: Futuro of Social Media by Fernando Polo
Webinar: Futuro of Social Media by Fernando PoloWebinar: Futuro of Social Media by Fernando Polo
Webinar: Futuro of Social Media by Fernando Polo
 
IFC Asia Master Class
IFC Asia Master ClassIFC Asia Master Class
IFC Asia Master Class
 
Crowdfunding for Beginners
Crowdfunding for BeginnersCrowdfunding for Beginners
Crowdfunding for Beginners
 
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...
 
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...
 
social_media_tm_hp_slides
social_media_tm_hp_slidessocial_media_tm_hp_slides
social_media_tm_hp_slides
 
Week2 chapters1 3
Week2 chapters1 3Week2 chapters1 3
Week2 chapters1 3
 
New Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine FrithNew Media Marketing, Presentation by Catharine Frith
New Media Marketing, Presentation by Catharine Frith
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019
 
2010 06-29 introduction ss
2010 06-29 introduction ss2010 06-29 introduction ss
2010 06-29 introduction ss
 
John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012John Foley - Global Channel Partners Summit 2012
John Foley - Global Channel Partners Summit 2012
 

Recently uploaded

3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kumar Satyam
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
HajeJanKamps
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 

Recently uploaded (20)

3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 

What a DSR Needs to Know

  • 1. UniPro University Digital Media: What a DSR Needs to Know Presented January 4, 2012
  • 3. Top Five Most Important Digital Media Platforms 60 50 49% Most / Very Important 40 40% 35% 30 28% 24% 20 10 0 Facebook Twitter Blogs LinkedIn YouTube “The State of Social media for Businesses” SmartBrief Inc. 2010
  • 4. Top Five Most Important Digital Media Platforms • Facebook – Sense of community • Twitter – Quick, frequent communication • Blogs – Complete thoughts and shared ideas • LinkedIn – Professional opportunities • YouTube – Generate interest and intrigue
  • 5. Additional Social Media Platforms “The State of Social media for Businesses” SmartBrief Inc. 2010
  • 6. Strengths and Weaknesses of Key Platforms Scan with your smart phone barcode reader
  • 7. In 2011, operators planed to put more dollars behind... Equipment upgrades A redesign of exterior/interior Technology upgrades Marketing None of the above 13% 17% 28% 24% 18% Outlook 2011: Operators predict more hiring, social media. NRN Survey, Jan 6, 2011. Sarah E. Lockyer
  • 8. Operator’s most important segment of 2011 marketing plan… Local market TV National cable TV Social media campaigns In-store promotions Radio advertising 4% 13% 32% 9% 43% Outlook 2011: Operators predict more hiring, social media. NRN Survey, Jan 6, 2011. Sarah E. Lockyer
  • 9. “8 out of 10 operators say social media is becoming an important marketing tool and they need assistance from the supply chain.” Hudson Riehle, Sr. VP Research for National Restaurant Association.
  • 10. Digital Media Allows Distributors to: 1. Strengthen Relationship with Operator Customers 2. Create Two-Way Communication & Ongoing Dialogue 3. Competitive Edge Against Others in the Foodservice Industry
  • 12. Strengthen Relationship with Operator Customers Collaborative Marketing - Provide marketing expertise - Be a strategic partner with customers
  • 13. Strengthen Relationship with Operator Customers Additional Value - Minimize price competition - Become a trusted consultant - Help increase sales
  • 14. Buffalo Wild Wings Case Study
  • 15. Buffalo Wild Wings Case Study • Top of mind awareness during “off season” periods • Ongoing engagement • Reach target demographic in an unobtrusive & authentic space
  • 16.
  • 17.
  • 19. Top of mind awareness during “off season” periods Ongoing engagement Reach target demographic in an unobtrusive & authentic space
  • 21. Two-Way Communication and Dialogue Internal Communication
  • 22. Two-Way Communication and Dialogue • Communicate quickly • Allow multiple responses • Able to trend different discussion with hashtags • #boxbeef #frozenyogurt
  • 23. Two-Way Communication and Dialogue Monitor Customer’s Pages • Types of responses from end users • Help customer understand how to monitor pages Examples of tracking sites Google Alerts, Grader, Klout
  • 24. Don’t let price wars tie you down… Become the expert in foodservice products and digital media
  • 26. Develop Competitive Edge Help Operators Create & Monitor Accounts Implement Best Practices Generate Promotional Ideas
  • 27. Develop Competitive Edge Create and Monitor Accounts
  • 28. UniPro Social Media ToolBox • Up-to-date information – Rapidly changing industry – Features and benefits • Step-by-step guides – Best practices – Instructions – FAQ
  • 29. Guide to Digital Media Success
  • 30.
  • 31. Digital Media Best Practices Provide your Operator Customers with: • Expertise & strategic guidance • Content, video, articles & etc. • Printed in-house promotional materials • Graphic design & layout ideas • Establishing social media accounts
  • 32. Digital Media Best Practices Is Digital Media right for me and/or my customers? Positives Negatives • Understand customer • Provide platform for preferences complaints • Low cost advertising • Allows others to represent • Immediate public relations an operation • Develop brand and • Must continuously identity monitor & update
  • 33. Digital Media Best Practices Train sales force on how to utilize digital media Supply social media information on your website Provide electronic and printed instructions Provide guidance & help registering customers at food shows
  • 34. Generate Promotional Ideas Generate Promotional Ideas: Excess Inventory Slow Times Special Events Sporting Events New Products Festivals Holidays & Season Soon to Expire Inventory
  • 35. What did we learn today?
  • 36. Top Five Most Important Social Media Platforms Facebook Twitter Blogs LinkedIn YouTube
  • 37. Digital Media Allows Distributors to: 1. Strengthen Relationship with Operator Customers 2. Create Two-Way Communication & Ongoing Dialogue 3. Develop Competitive Edge Against Others in Foodservice Industry
  • 38. Digital media seminars available: 1. The Digital Media Operator: What your customers need to know… now! 2. Digital Media- Getting It Right: (For DSRs and Operators) Best practices make perfect! 3. The Four “Ms” of Digital Media: Measure, monitor and make money! 4. Tomorrow’s Trends and Technologies: Staying ahead of the digital curve!
  • 39. Schedule Sessions held on Wednesday afternoons 2:00 – 3:00 pm EST: • The Digital Media Operator: • The Four “Ms” February 8, 2012 of Digital Media: June 6, 2012 • Digital Media- Getting It Right: • Tomorrow’s Trends April 4, 2012 and Technologies: August 1, 2012 Online webinars
  • 40. Pricing $129 per session Billed directly to your company Sessions can be paid per individual session or collectively for additional sessions
  • 41. UniPro University Digital Media: What a DSR Needs to Know Presented January 4, 2012