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What Are
Some Influential
Macro
EnvironmentDevelo
4
CHAPTER
FAD, TREND AND MEGATREND
WHAT IS MACRO
ENVIRONMENT?
THE MAJOR EXTERNAL AND
UNCONTROLLABLE FACTORS THAT
INFLUENCE AN ORGANIZATION’S
DECISION MAKING, AND AFFECT ITS
PERFORMANCE AND STRATEGIES
MACRO
ECONOMIC
DEMOGRA
PHIC
ECONOMIC
SOCIO-
CULTURAL
NATURAL
TECHNOLOGI
CAL
POLITICAL-
LEGAL
POPULATION
GROWTH
AGE MIX ETHNICITY
EDUCATIONA
L GROUPS
HOUSEHOLD
PATTERNS
DEMOGRAPHIC
ECONOMIC CONSUMER
PSYCHOLOGY
INCOME
DISTRIBUTION
PATTERNS
SOCIO-CULTURAL US AND THEM
CORE
CULTURAL
VALUES
SUBCULTURES
NATURAL
TECHNOLOGICAL
PACE OF
CHANGE
INNOVATION
OPPORTUNITI
ES
R&D
INCREASED
REGULATION
POLITICAL-LEGAL
INCREASE BUSINESS
LEGISLATION
SPEACIAL INTEREST
GROUPS
CREATED BY
PRAKHAR BANSAL
MNIT JAIPUR
During an Internship by Prof. SAMEER MATHUR
IIM LUCKNOW
www.IIMInternship.com

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