Marketing macroenvironment

408 views

Published on

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
408
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing macroenvironment

  1. 1. PRINCIPLE OF MARKETING PM101 LECTURE : PN ZAIHAN BINTI HARON GROUP : SITI NUR IDDAYU BINTI OTHMAN LAVANYA SABAPATHI NOR LELAH BINTI KELING SHARONINA ANNI LEE
  2. 2. MACROENVIRONMENT FORCES  DEFINITION OF MACROENVIRONMENT  NATURAL  DEMOGRAPHI  TECHNOLOGY  ECONOMIC  CULTURAL  POLITICAL
  3. 3. DEFINITION OF MACROENVIRONMENT •The macroenvironment consist of a larger societal forces that affect the whole microenvironment •It includes concepts such as demography, economy, natural forces, technology, politics, and culture
  4. 4. NATURAL •A company uses as inputs that affects their marketing activities. •The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention
  5. 5. DEMOGRAPHI  To study of human pollution in terms of age, gender, race, occupation, location and other statistics.  An example of demography is classifying groups of people according to the year they were born economic environment.
  6. 6. TECHNOLOGY  The technology environment is perhas the most dramatic force shaping our destiny  Has release such as wonders as antibiotics, robotics surgery, internet, electronic and laptop  It changes rapidly and creates new markets and opportunities.
  7. 7. ECONOMICS Factors that affect consumers buying power and patterns Nations / country vary greatly in their levels and distribution of income Changes in major economics variable such as income, cost of living, interest rates and savings and borrowing patterns have a large impact on the market place
  8. 8. CULTURAL The institutions and other forces that affect a society’s basic values, perceptions, preference, and behaviors. Core benefits and values are passed on from children and are reinforced by schools, churches, business, and government
  9. 9. POLITICAL  Includes Laws, Government Agencies, and Pressure Groups that influence or limit various organizations and individuals in a given society  Areas of concert : I. increasing legislation II. changing government agencies enforcement III. Increased emphasis on ethics and socially responsible behavior
  10. 10. Thank you from us ANY QUESTION..??

×