.

3. DEMOGRAPHIC DEVELOPMENT OFTEN MOVE AT AFAIRLY PREDICTABLE PACE.
MARKETERS MONITORS :-
BY POPULATION IN CITIES, REGIONS AND NATION
AGE DISTRIBUTION
EDUCATIONAL LEVELS
HOUSEHOLD PATTERN
REGIONAL CHARACTERISTICS
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4. THE TOTALITY OF ECONOMIC FACTORS, SUCH AS EMPLOYMENT, INCOME,
INFLATION, INTEREST RATES, PRODUCTIVITY, AND WEALTH, THAT INFLUENCE
THE BUYING BEHAVIOR OF CONSUMERS AND INSTITUTIONS.
CONSUMER PSYCHOLOGY
INCOME DISTRIBUTION
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5. FROM OUR SOCIOCULTURAL ENVIRONMENT WE ABSORB,
ALMOST UNCONSCIOUSLY, A WORLD VIEW THA DEFINES
OUR RELATIONSHIP TO OURSELVES, OTHERS,
ORGANIZATRION, SOCIETY, NATURE, AND THE UNIVERSE.

6. THE NATURAL ENVIRONMENT HAS BEEN UNDERGOING
RAPID CHANGE.
TRENDS IN NATURAL ENVIRONMENT FOR MARKETERS TO
BE AWARE OF INCLUDE THE SHORTAGE OF RAW MATERIALS,
ESPECIALLY WATER, THE INCREASED COST OF ENERGY,
INCREASED POLLUTION LEVEL, AND THE CHANGING
ROLE OF GOVERNMENT.

7. IT IS THE ESSENCE OF THE MARKET CAPITALIISM TO BE DYNAMIC AND
TOLERATE THE CRETIVE DESTRUCTIVENESS OF TECHNOLOGY
AS THE PRICE OF PROGRESS.
ACCELERATING PACE OF CHANGE
UNLIMITED OPPORTUNITIES FOR INNOVATION
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VARYING R&D BUDGETS
INCREASED REGULATION OF TECHNOLOGICAL
CHANGE
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8. THE POLITICAL AND LEGAL ENVIRONMENT CONSISTS OF
LAW, GOVERNMENT AGENCIES, AND PRESSURE GROUPS
THAT INFLUENCE VARIOUS ORGANIZATION AND INDIVIUALS.
INCREASE IN BUSINESS LEGISLATION
GROWTH OF SPECIAL INTREST GROUP
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9. Demographic environment
Economic environment
Socio-cultural environment
Natural environment
Technological environment
Political- legal environment

10. CREDIT
Philips kotler
Marketing Management : a south Asian perspective
Google Image Search
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net

11. PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
kumarajeet50@gmail.com

12. THANK
YOU