Wayne Skip Smith has over 30 years of experience in business analysis, product management, project management, and IT roles. He has a proven track record of successfully launching products and coordinating complex multi-channel projects. Smith has expertise in wireless technologies, software development, database management, and Microsoft Office applications. He holds an MBA in Technology Management and a BBA in Computer Information Systems.

1. Wayne Skip Smith, MBA
Rock Hill, SC 29732 | (803) 237-0034 | waynehsmith7@gmail.com
Senior Business Analyst
Proven record in positions with cross-functional responsibilities in communications, product management, launches,
support, training and analytics. Collaborative manager with strong interpersonal and communications skills. Extensive
background in Information Systems, desktops and mobile hardware and software.
 Strong communication and analytical skills, able to analysis trends and data to recommend changes need by
business to meet and surpass goals
 Excel at coordinating multi-channel projects and strategies. Create consistent messages and ensure integrated
brand identity and awareness. Align regional and national teams with project and product rollout including launch,
maintenance and training.
 Strong technical background in telecommunications products, marketing services and operations. Experienced at
installation and management of IT hardware and enterprise applications as well as pre launch testing, launching
and support.
 Expert in Microsoft Office especially Excel using complex nested formulas and functions
 Multi year experience with New Product Development (NPD) and Software Development Life Cycle (SDLC)
utilizing Agile and waterfall methods.
 Utilize and implement effective database management and other enterprise processes and best practices to
achieve corporate goals for revenue growth, market-share and profit.
 Strong background in TCP/IP, IP, Routing and network protocols.
 Expert in Wireless Technology including 3G, 4G, strong understanding of IoT.
 US Navy Medal recipient for computerizing operations.
PROFESSIONAL EXPERIENCE
Senior Business Analyst – Merchandising IT Systems 12/2016 – 04/2017
DOLLAR EXPRESS - Charlotte NC
 Responsible for systems and processes of Merchandising Systems
 Created Business, Functional and Technical Requirements
 Developed Promotion and Pricing systems
Program Manager 01/2011 – 12/2016
AT&T – Charlotte NC & Atlanta GA
 Managed product launches, store openings, placement of products, training, and Information Technology projects
in 5 state area that improved sales, marketing, merchandising and brand at over 500 retail outlets, for multi-
channel sales teams.
 Led cross-functional internal and external teams to ensure projects supported sales and merchandising
requirements. Oversaw and coordinated site selection and acquisition, design and construction, information
technology (IT) and other elements.
 Built relationships, liaised & partnered with internal & external stakeholders, senior leadership & user community,
bridging them with Technology; coordinated, hosted & led meetings & presentations
 Coordinated local and regional marketing strategies and messages. Ensured that AT&T’s national visual
merchandising strategy was consistently applied and working across multiple platforms.
 Educated and trained sales and marketing teams. Explained relationship of products and sales and
merchandising strategies to proven research and results.
 Reduced expenses by 70% by personally creating and managing a Mobile App to monitor merchandising
launches by national field merchandising teams to increase compliance.
 Communications manager for HQ, Region and Market initiatives
 Introduced DirecTV services into AT&T multi channel offerings.
 Managed vendor relationships for storage, shipping, customer service and merchandising displays.
 Using Agile Scrum, the company supported sprint teams, training sessions for Executive stakeholders, Product
owners, and Development Teams, as well as weekly performance and financial updates.
 Preformed detailed analysis post project launch to determine results, trends or changes needed.
 Worked on national level projects and initiatives.
 Created system to monitor and report on marketing results that was adopted by AT&T for use companywide.

2.  Managed companywide intranet portals including MyCSP, tSpace and SharePoints.
Instructor 01/2005 – 03/2015
University of Phoenix – Charlotte, NC,
 On-campus instructor in Consumer Psychology, Media Influences on American Culture, Product Management,
Accounting Information Systems, Business Information and Supply Chain systems, Project and Software Develop
Life Cycle (PDLC and SDLC).
Senior Product Manager 06/2005 – 01/2011
AT&T – Charlotte NC & Atlanta GA
 Oversaw and implemented testing and launches of new wireless hardware and software products
 Delivery reporting, maintaining consistent weekly as well as status communication to project Customers and
Management. Host meetings as required to facilitate delivery, work flow, meeting documents and issue
management.
 Launched numerous major wireless products and services
 Conducted customer focus groups on new products and VOTC
 Established standardized project management processes. Utilized Agile mythologies to offer clear and concise
project workflow and governance.
 Assisted in escalated customer issues
 Worked as a liaison among stakeholders in order to elicit, analyze, communicate and validate requirements for
changes to business services, processes, policies, and systems
 Created and maintained reporting via extensive data analysis of sales and system utilization.
 Represented AT&T in GSM Alliance in national and international strategy sessions.
Customer Lifecycle Manager 08/2003 – 06/2005
AT&T – Charlotte NC & Atlanta GA
 Created and executed Customer Lifecycle programs, promotions and offerings to grow customer base and reduce
churn.
 Created marketing and sales messaging, promotional tools and offerings to attract and keep customers.
 Analyzed Customer records to determine specific offers based on usage and needs.
 Handled customer relations, managed vendors, and escalations.
 Managed employee contests
Regional IT Manager 12/1995 – 08/2003
AT&T – Charlotte NC & Atlanta GA
 Managed internal and external teams to install and integrate IT support for opening of administration offices,
customer service centers and retail stores in the Southeast Region.
 Installed and configured Active directory, provided operational support for MS Exchange server.
 Investigated and resolved network connectivity issues
 Purchased hardware and software based on the company’s needs.
 Working with vendors, researching and testing new solutions.
 Supervised team members. Lead the projects.
MILITARY SERVICE
United States Navy 12/1983 – 12/1987
 Completed service with rank of E5, Petty Officer 2nd Class, with Top Secret Security Clearance.
 Worked on assignments as specialist in Intelligence, with expertise in Biological and Chemical Warfare.
EDUCATION
 Master of Business Administration in Technology Management, UOP
 BBA in Computer Information Systems, Georgia State University