George W. Juvinall has over 25 years of experience in product marketing, management, and business development. He has a proven track record of launching new products that increase market share and profits at various manufacturing companies. Most recently, he helped grow sales and profitability as General Manager at MM Composite, Inc. He has extensive experience developing marketing strategies, managing production operations, and achieving financial objectives.
Low-Pressure Boiler Operations are some of the short-term courses offered at Metro Tech that can get people back into the workforce. http://www.metrotech.edu/news/blog/short-term-courses-offered-metro-tech
When you use your system for personal purposes like those of checking you bank statement, logging into your social profile etc. you simply type your credentials on your keyboard.
Experienced bilingual (English/Spanish) marketing professional skilled in standard and digital marketing, possessing a creative approach to branding and engagement. Broad expertise in managing and briefing media, creative and digital agencies along with presenting and evaluating earned and paid media campaigns, ensuring they are delivered on brief and within budget. With a diverse industry background, I am experienced in strategy development and project management, marketing research planning and, marketing analysis tools.
Specialties: Market Planning • Brand Development • Strategic Planning • Media Planning & Analysis • Market Research • Marketing Campaigns implementation both Digital and Traditional • Vendor/Agencies Management • Budget Reconciliation • Competitive Analysis • Market Analytics & Customer Insights • Key Performance Indicators
Melissa Vidakovic Resume - Creative and Seasoned Marketing ProfessionalMelissa Vidakovic
Results driven and highly motivated seasoned marketing professional.
Experience in multiple vertical B2B markets for technology and education - Fashion/Apparel, Automotive, Furniture Composites and Healthcare.
Respected manager and leader with commitment to people and team development combined with a strategic vision to leverage all aspects of marketing and business development to drive revenue growth.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
George juvinall rev1
1. GEORGE W. JUVINALL
1508 Hillary Avenue Home Phone: (319) 752-2624
Burlington, IA 52601 Cell Phone: (319) 750-8434
E-mail: Juvinall1990@msn.com
_____________________________________________________________________________________
CAREER SUMMARY
An experienced product and brand marketing professional with a recent background developing and implementing
marketing strategies and plans. Expertise in product marketing, product management, leasing programs, market research
and analysis, product launch, product branding, building customer relationships, long term strategy development and short
term tactical implementation. Excellent communicator with the ability to work with cross-functional teams to achieve
break-through results and increase organizational profitability.
PROFESSIONAL EXPERIENCE
MM Composite, Inc. Fort Madison, IA 2015 – Present
General Manager
Managing the Production staff in the operation and management of the processing facility. Responsible for facility
production operation, including adherence to quality assurance and safety procedures. Additional tasks include financial
and P&L responsibilities of the company and meeting Customer processing requirements, while operating a multi-shift
operation. Meeting Customer requirements by managing production operations according to established company policy;
directing and coordinating all production activities within the plant; ensuring quality Customer service by establishing,
monitoring and maintaining production schedules. Achieve financial objectives by preparing production budget, meeting
project management objectives, scheduling expenditures, analyzing variances, compiling and studying costs and initiating
corrective actions.
Manage our move to a new building below cost and ahead of schedule
Manage 3 shift, 25 employee production staff
Grow business by 20% over 2014
Increase profitability of company by 15%
Gardner Denver Inc. Quincy, IL 2011-2014
Gardner Denver, is a worldwide leader in the manufacturing and production of industrial air compressors.
Product and Brand Marketing Manager – hydrovane and Champion
Responsible for managing the Marketing, and Product Development for the hydrovane brand as well as the Champion
branded rotary screw product line. Specific responsibilities include, developing and implementing product and marketing
strategy as well as brand positioning; pricing, creating, maintaining, and launching new products. Provided project
management work on transit projects. Maintain and updating support materials and pricing for existing products; including
analysis for potential price increases. Work with operations on business decisions regarding inventory pre-build,
scheduling, product improvements and business process. Working closely with engineering to execute the product plans
and manage current product designs.
• Launched new compressor Product line targeted at key National Accounts such as Ford, Chrysler and GM
• Successfully grew sales across assigned products by over 20%
Created specific product used on Discovery Channel Show Vegas Rat Rods
• Launched three (3) new products for the North American market that resulted in a 15% increase in market share.
• Developed a new Lubricant program for the aftermarket including new products, sales training and product support
material resulting in revenue increase of over $750,000.
2. CNH (Case New Holland).Burlington, IA 2005-2011
CNH, a division of Fiat Corporation, is a world wide leader in the manufacturing of construction and agricultural
equipment.
World Wide Product Manager – Telehandlers
Responsible for creating new product line for North American Market for Case and New Holland as well as supporting the
existing product line in Europe. Assisted in the development of sales and support literature. Provided competitive
comparison data and product validation to ensure that product was priced competitively and had the specification needed to
be successful in the world wide market place. Set pricing to meet revenue and profitability goals.
• Successfully launched new product line for the North American market for both Case and New Holland, that resulted
in a 50% increase in market share.
• Supported new product launch for New Holland Ag division resulting in a 25% increase in market share.
• Generated overall sales of over 20 million dollars from 2007 to present.
• Selected as Construction Equipment Magazine Top 100 Product Launch for 2007-2008
BT PRIME-MOVER, Inc. Muscatine, IA 2003-2005
BT Prime-Mover, a division of Toyota Industries Corporation (the world’s largest supplier of industrial equipment), is a
leader in the manufacture of electric forklifts.
Worldwide Marketing and Product Brand Manager
Responsible for managing the Marketing, Product Development, Leasing, Pricing, and Publications departments; growing
market share and meeting customer needs. Developed and implemented product and marketing strategy as well as brand
positioning; creating, maintaining, and launching new products as well as support materials for existing products. Updated
and maintained pricing pages for the company including analysis for potential price increases while creating a new leasing
program to generate additional sales.
• Successfully launched four (4) new products for the North American market that resulted in a 50% increase in market
share.
• Created a new leasing program that resulted in the largest order in BT Prime-Mover history ($1.1 million)
• Developed new product to meet growing market demand in Australia, which generated $1.3 million dollars in sales for
the year.
NACCO MATERIALS HANDLING GROUP, INC. Greenville, NC 1990-2003
A division of NACCO Industries, Inc. (one of the leading supplier of industrial equipment in North America), that designs,
engineers and manufactures material handling equipment for virtually every market niche, including warehouse trucks,
counterbalanced trucks and large capacity cargo and container handling trucks. Lift trucks are marketed under the Hyster
and Yale brand names.
Fleet Program Manager
Responsible for enhancing and maintaining FMEG maintenance rate program; providing maintenance rate quotes to
National Account and dealer personnel; analyzing and making recommendations on servicing key accounts including
Lowe’s and Home Depot; and ensuring contracts are being managed to “proforma” requirements.
• Designed and implemented an updated maintenance program that assisted in increasing sales 25% in our National
Account division.
• Implemented a new account follow up program that eliminated cost overruns on dealer payments. This resulted in
cost savings of over $100,000.
• Increased profitability of Fleet Program by writing new fleet contracts and reviewing existing contracts for errors.
3. Manager, Operator Training
Responsible for providing Operator Training for the company; marketing and selling Training Program materials to the
dealer network; and maintaining budget and rebill activities within the department.
• Created and implemented a new Operator Training Program targeted to dealers that improved their understanding of
NACCO products.
• Developed a financial presentation that resulted in growing our Operator Training business by $150,000.
• Conducted four (4) new Operator Training schools in an 18-month period.
Manager, Service Program Development
Responsible for supervising a department whose sales volume was in excess of $10 million per year and creating,
implementing, and supporting a new marketing segment for the company.
• Researched and developed new parts for the Service Program that increased part sales by over $2 million.
• Created and marketed new brochures and software programs for the dealer network.
Product Manager / Parts Marketing Manager
HYSTER COMPANY Danville, IL
Responsible for creating and implementing new aftermarket marketing programs for pallet trucks; managing and designing
dealer surveys and negotiating costs with prospective vendors on new products.
• Increased sales on all aftermarket commodities from $7.1 million to $13.75 million.
• Created and edited an aftermarket publication that was distributed to over 2,000 dealers six times a year.
• Created and implemented a dealer training program that increased profitability.
Export Coordinator/ Special Marketing Coordinator
YALE MATERIAL HANDLING COMPANY Danville, IL
Responsible for providing documentation and Letters of Credit for orders shipped into Latin America. Handled translation
of numerous documents from Spanish into English. Special Marketing Coordinator
CASTLES BUSINESS EQUIPMENT Danville, IL 1989-1990
Territory Sales Manager - Office Equipment
EDUCATION
BS Operations Management, Illinois State University, Normal, IL, 1988
ADDITIONAL TRAINING
Unisource Sales Training School (1995)
Total Quality Management (TQM) Training (1997)
Buyer Focused Selling (2004)
Quality Function Deployment (QFD) Training (2004)
SkillPath Training Seminar - Managing Multiple Project & Deadlines (2008)
NST Training Seminar - Microsoft Office (2010)
SAP Training (2012)
QuickBooks Pro Level I and II Training (2015)
LANGUAGES
Read, write, and speak conversational Spanish