Connecting with Audiences through Personal Mobile Devices: Mobile Technology Trends and Observations

•

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Smart phones, tablets, and the Internet have become essential technologies. The rise in their use provides new opportunities for museums to engage visitors. Join this session to understand the what and why of mobile trends and how organizations like the Balboa Park Online Collaborative and the Japanese Friendship Garden have leveraged technology to connect their audiences to their collections and mission. The session discusses mobile trends, responsive website, touch tables, and location-based mobile tours. Moderator: Nik Honeysett, Director and CEO, Balboa Park Online Collaborative Presenters: Luanne Kanzawa, Executive Director, Japanese Friendship Garden David Asheim, CEO & Founder, Guide by Cell

Education

Mobile Technology --
Trends and Observations
Dave Asheim
Founder

About Us
• Founded in 2004
• Largest provider of mobile services to cultural/
visitor sector in U.S.
• Work with over 4,000 cultural organizations –
parks, museums, tourist venues

Topics to Discuss
• Mobile trends
• Museum mobile trends
• Real world examples

General Trends
• Smartphone penetration 70%
• Strong personal relationship with your phone
• Location based
• Personalized content
• Security and privacy
• Wearables
• Internet of things
• Mobile is blending work and social activities

Mobile Museum Trends
• Bring your own device
• Multiple languages
• Fun & easy
• Info on demand
• Game-like
• Clever marketing
• Cross-department cooperation

What are your goals?
• Education
• Way-finding
• Raise $
• Attendance
• Membership
• Post visitor comments
• Stay in touch before and after visit
• Fun for visitors
• Marketing and PR

Institute of Contemporary
Art, Boston
Reply END
Then…
Reply ICA

Education
Educate visitors
through their
phones:
 call in to an
audio tour
 text in a
keyword
 scan a QR
code

Mutter Museum
Simple audio tour still very popular
Call 215-525-1671 and
press 1 # through 8 #

Wayfinding
Visitors can navigate
their way through
exhibits with
directions sent
directly to their
phones.

Raise Money
Mobile fundraising is becoming
one of the easiest ways to
connect and raise $.
Three options.

Mobile Give
• Regulated by the Mobile Giving Foundation
• $5 or $10 donation
• Donation is applied to donor’s mobile bill
• Organization must meet eligibility requirements
Eligibility requirements:
Registered Public 501(c)3
Earn annual revenue of $500,000

Mobile Donate
• Donors send a text
• Receive a link back with a link
• Land on mobile friendly page where they enter their information
• Opt for recurring donations
• Donations directly deposited into your merchant account
Eligibility Requirements:
None!

Mobile Pledge
• Donors text in their pledge amount
• Your office calls them to complete pledge
Eligibility Requirements:
None!

Attendance - Crowd
Flow
Alert your patrons about upcoming exhibits or
events through text messaging
Keep crowd moving by sending out alerts
REPLY END, THEN REPLY FEEDING

Monterey Bay Aquarium
+ Guests text in when
they enter aquarium
+ Receive texts
throughout day – info,
news, games

National Air and Space
Museum
Reply END
Then…
Reply NASM

Interactive experience = Fun for Visitors
Immerse your visitors into the
exhibits using:
 mobile games
 quizzes
 scavenger hunts

Colonial Williamsburg
Reply END
Then…
Reply SPY

Membership
Engage with potential members by
sending text messages, reminding visitors
to sign up for memberships.

Text Message Reminders
Remind your
visitors to sign
up for
memberships
via text
reminders as
they leave.

Send out links to a membership sign up form on your mobile site

Visitor Comments
 Get your visitor’s feedback
through their own mobiles.
 Send out quick surveys or polls
via text to their phones.

Stay in touch
Reward your members for using their mobile
phones in your experiences.
 Get feedback
 Send event reminders
 Send deals to your members

• Use texting to
communicate with
visitors even after their
visit (they opt in)
• Increase attendance
at daily events
• Visitors appreciate
getting reminders
• Send links or coupons

Get copies of slides
Reply to one of the texts
with your email and hit
send

NOW REPLY STOP
Will end all future texts!

THANKS!!!!
dave@guidebycell.com
www.guidebycell.com

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Connecting with Audiences through Personal Mobile Devices: Mobile Technology Trends and Observations

1. Mobile Technology -- Trends and Observations Dave Asheim Founder

2. About Us • Founded in 2004 • Largest provider of mobile services to cultural/ visitor sector in U.S. • Work with over 4,000 cultural organizations – parks, museums, tourist venues

3. Topics to Discuss • Mobile trends • Museum mobile trends • Real world examples

4. General Trends • Smartphone penetration 70% • Strong personal relationship with your phone • Location based • Personalized content • Security and privacy • Wearables • Internet of things • Mobile is blending work and social activities

5. Mobile Museum Trends • Bring your own device • Multiple languages • Fun & easy • Info on demand • Game-like • Clever marketing • Cross-department cooperation

6. Let’s Take A Poll! Text HUNT To 56512

7. What are your goals? • Education • Way-finding • Raise $ • Attendance • Membership • Post visitor comments • Stay in touch before and after visit • Fun for visitors • Marketing and PR

8. Education

9. Institute of Contemporary Art, Boston Reply END Then… Reply ICA

10. Education Educate visitors through their phones:  call in to an audio tour  text in a keyword  scan a QR code

11.

12.

13. Mutter Museum

14. Mutter Museum Simple audio tour still very popular Call 215-525-1671 and press 1 # through 8 #

15. Wayfinding Visitors can navigate their way through exhibits with directions sent directly to their phones.

16. Raise Money Mobile fundraising is becoming one of the easiest ways to connect and raise $. Three options.

17. Mobile Give • Regulated by the Mobile Giving Foundation • $5 or $10 donation • Donation is applied to donor’s mobile bill • Organization must meet eligibility requirements Eligibility requirements: Registered Public 501(c)3 Earn annual revenue of $500,000

18. Mobile Donate • Donors send a text • Receive a link back with a link • Land on mobile friendly page where they enter their information • Opt for recurring donations • Donations directly deposited into your merchant account Eligibility Requirements: None!

19. Mobile Pledge • Donors text in their pledge amount • Your office calls them to complete pledge Eligibility Requirements: None!

20. Attendance - Crowd Flow Alert your patrons about upcoming exhibits or events through text messaging Keep crowd moving by sending out alerts REPLY END, THEN REPLY FEEDING

21. Monterey Bay Aquarium + Guests text in when they enter aquarium + Receive texts throughout day – info, news, games

22. Text Messaging Backend

23. National Air and Space Museum Reply END Then… Reply NASM

24. Interactive experience = Fun for Visitors Immerse your visitors into the exhibits using:  mobile games  quizzes  scavenger hunts

25. Colonial Williamsburg Reply END Then… Reply SPY

26. Colonial Williamsburg

27. Colonial Williamsburg Scavenger Hunt

28. Colonial Williamsburg

29. Colonial Williamsburg

30. Membership Engage with potential members by sending text messages, reminding visitors to sign up for memberships.

31. Text Message Reminders Remind your visitors to sign up for memberships via text reminders as they leave.

32. Send out links to a membership sign up form on your mobile site

33. Visitor Comments  Get your visitor’s feedback through their own mobiles.  Send out quick surveys or polls via text to their phones.

34.

35.

36. Stay in touch Reward your members for using their mobile phones in your experiences.  Get feedback  Send event reminders  Send deals to your members

37. • Use texting to communicate with visitors even after their visit (they opt in) • Increase attendance at daily events • Visitors appreciate getting reminders • Send links or coupons

38.

39.

40. Get copies of slides Reply to one of the texts with your email and hit send

41. NOW REPLY STOP Will end all future texts!

42. THANKS!!!! dave@guidebycell.com www.guidebycell.com

Connecting with Audiences through Personal Mobile Devices: Mobile Technology Trends and Observations

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