community? As a public space that’s not-for-profit, New Americans Museum in San Diego relies solely on donations to stay afloat. When they decided to use a mobile fundraising solution, they were astounded with the results. We talked with Celia Solis, Director of Operations at New Americans Museum on how mobile played a key role in their fundraising strategy.

1. New Americans Museum
Found Fundraising
Success with Mobile

2. About Our Speakers
Patty Ruland
Senior Mobile Solutions Consultant
at Give by Cell
patty@engagebycell.com
(415) 615-0150
Celia Solis
Director of Operations
at New Americans Museum

3. About Give by Cell
● Division of Engage by Cell
● Combine mobile technology
& fundraising
● 12 years experience
● 4,000 clients

4. About New Americans Museum

5. The Give by Cell
Experience

6. ● Mobile is the fastest and easiest way to
continue engagement with donors and
event attendees
● Fewer people log onto a computer and rely
solely on their phones for everything
● Most people prefer text messages
instead of email
● We predict by 2020, 85% of all charities
will be using some form of mobile giving
What We Have Learned

7. Asking donors to...
● Go through a long registration process
before donating
● Navigate a donation page buried on your
website, or that’s not mobile-friendly
● Bring paper checks when many donors
don’t carry them anymore
● Donate at an inconvenient time
What are Traditional
Barriers to Fundraising?

8. Mobile...
● Makes it easy for donors to give
● Allows for instant engagement
after patrons donate
● Lets you gather detailed reporting
on donor data and collect donor
contact info
That’s Why More Organizations
Move to Mobile

9. Your Options for Mobile Giving

10. Mobile Give
● Reserved exclusively
for nonprofits
● Carrier-based donation
service — contributions
are taken directly from
donors’ cell phone bill
● Donations can be made in
pre-set amounts ranging
from $5 to $50
● Requirements — 501(c)(3);
one year in business, over
$500,000 in annual revenue

11. US
Text: Showcase Give
To: 56512
Canada
Text: Engage Give
To: 393939
Try it
NOW!

13. Mobile Donate
● Customizable templates
● Any $ amount
● Customizable donation buttons
● Donors can share on
social media
● Automatically send receipts
and thank you messages
● Charged to credit card/Paypal
● Recoup credit card transaction fees
● No eligibility requirements
● Use our donation page or yours
● One-time OR recurring donation

14. Try it
NOW!
US
Text: Showcase Donate
To: 56512
Canada
Text: Engage Donate
To: 393939

16. ● Fundraising events
● Concert
● Cultural live event
○ Theater
○ Ballet
○ Speech
● Gala dinner or lunch
● 10K race/walk
● Conference or meeting
How We Define an “Event”

17. Screencast Thermometer
● As donations come in, thermometer
rises in real time
● Incite friendly competition that increases
excitement and donations
● Send link before event to encourage people
that cannot attend to donate now
● Pair it with any mobile giving service
Why are Thermometers so impactful?

18. Keep the Engagement Going
with Text Messaging

19. Build a donor list with every
donation on by capturing donor
information when they text into
your donation page
Build Your List

20. Then Use That List For...
● Push out texts
during event
● Automated
touches
● Event alerts
● Two-way SMS
● Post-event
follow up
● Fundraising
milestones

21. Push Out Texts
During An Event
Remind your guests to submit raffle
tickets, send status updates on
fundraising goals, and much more!

22. Schedule in advance “drips” or
“touches” based on calendar
dates or intervals
Automated
Touches

23. ● Let donors know of the important
events you’ll be hosting
● Push reminder texts to attendees
prior to events
● In case donors can’t attend,
send links to your donation page
so they can give any time
Event Alerts

24. ● Personalized responses
● Live & Group Chat
● Feedback
● Questions
● Answers
Two-Way SMS

25. Post Event
Follow-Up
● Strengthen relationships with
current donors and build
relationships with new ones
● Thank your donors for helping to
reach milestones and/or goals
● Gather detailed reporting on
donor data and collect donor
contact info to use for future
marketing campaigns

26. Fundraising
Milestones
Keep donors in the loop with
important milestones and updates
on your NPO or organization.

27. Guide by Cell technology
helps museums to:
● Reach a younger audience
● Communicate directly with visitors
before, during, after visits
● Empower visitors to discover your
whole venue and not just parts of it
● Increase docent bandwidth with
self-guided audio tours

28. Guide by Cell offers:
● Audio Guides
● Smartphone Tours
● Text Chat
● Scavenger Hunts
● Polls & Quizzes

29. Thank You
Patty Ruland
Senior Mobile Solutions Consultant
at Give by Cell
patty@engagebycell.com
(415) 615-0150
Follow us on social media for updates on mobile engagement strategies!
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