How This Unlikely Arts Venue Took off with Mobile Technology

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We may not associate airports with art and culture, but Austin-Bergstrom International Airport in Austin, Texas found a way to turn hours of passenger downtime into entertainment for thousands of visitors who find themselves waiting for flights every day — with the same mobile technology used by museums all over the country. By simply texting a keyword into a shortcode, visitors can explore Austin’s art and music scene — all within the airport. Travelers are unknowingly taking in information about one of the best culture scenes in America. If a mobile tour can be effective for highlighting easily-missed points of interest for a non-cultural venue, imagine how impactful it could be for visitors actually looking to learn? In this Webinar you can learn how Cory Hurless, AUS Airport’s Art, Music, & Graphics Program Manager uses mobile to enhance their visitor experience. Plus, we shared different ways museums and other venues use mobile tours to widen the scope of learning for their patrons.

Mobile

3
About us
● Division of Engage by Cell
● Founded 2004
● Work with 4,000 organizations
in 10 countries: parks, libraries,
museums, zoos, aquariums,
charities, tourist venues, etc.

4
Some organizations we work with
San Francisco
Public Library
Smithsonian
Institution
University of
California, Berkeley
New York
Botanical Garden
Monterey Bay
Aquarium
The Mütter Museum
at The College of
Physicians of Philadelphia
National AIDS
Memorial Grove
Holden
Arboretum
Austin-Bergstrom
International Airport
BRUCE
MUSEUM
CENTRAL PARK
CONSERVANCY
American
Museum
Florida
Aquarium

What have we learned?
Visitors:
● Like using their own cell
phone to engage
● Usually don’t want a pre-set
experience (guided tour)
● Don’t want anything
that takes more than 4
seconds to launch
● Like different types of engagement

People want sophisticated
new experiences that are
compelling and entertaining.
6
What do today’s
visitors want?

Cue mobile technology!
● Great way to reach younger audience
● Allows communication with visitors
before, during, and after their visits
● Push outbound marketing messages
● No downloads
7

Smartphone
Tours
Mobile
Fundraising
Audio
Guides
Text
Chat
Our solutions
Scavenger
Hunts
Feedback
& Polls
GPS
Mapper
Mobile
Membership
Cards

Audio tour
Prompted by numbered signs
throughout the venue, visitors call in
to hear history about the exhibit,
exciting re-enactments, interviews
with artists, and more

Smartphone tour
● Visitors can access various stops
by using the tour menu on their
cell phone, scanning a QR code,
or sending a text to get a link
● Analytics show what exhibits
are most popular and what
paths people take throughout
the venue

GPS Mapper
● Your venue’s map is placed
on top of a Google map so
your visitors can easily
navigate your space
● Interactive pins let guests
learn about points of interest,
restroom locations, etc.

Scavenger Hunts
● Patrons use their own device
to get clues via text message,
exploring different parts of
your museum
● Visitors can earn rewards or
lead to another action

Two-Way Text Chat
● Ask visitors to send inquiries via
text instead of asking a docent
● Questions go into a live chat
room where your staff can send
replies in real-time
● Use for emergencies or
questions about an exhibit

Mobile Fundraising
● Ask guests to donate via
mobile if they enjoyed
their visit
● Have a sign by exit where
people can text in a
keyword to a shortcode
and instantly donate

Mobile Membership Cards
● Members are sent a digital
card via text where they can
save to their digital wallet
● No longer need to keep a
physical card on-hand

Visitor Feedback & Polls
● Push surveys via text and
get results instantly
● Visitors are more inclined
to give their thoughts
with a simpler process

Other services we offer
● Shift Filler
● Member Sign-Up
● Docent/Volunteer Sign-Up
● Live Comment Feed
● Post Visit Curator Auto-Calling
● Beacons
● Augmented Reality

20
About
Austin-Bergstrom
International Airport (AUS)

What problems are you solving
with your smartphone tour?

What has the reaction
been from your visitors?

Your hosts
Patty Ruland
Senior Mobile
Solutions Consultant
at Guide by Cell
patty@guidebycell.com
(415) 615-0150
Cory Anne Hurless
Program Manager,
Art | Music | Graphics
at Austin-Bergstrom
International Airport (AUS)
info@guidebycell.com (415) 615-0150

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Guide by Cell: 5 Ways Mobile Enhance Visitor

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