This document outlines LaVontis Williams' personal brand exploration project. It provides information on her professional background in marketing, skills, goals, and plan to establish herself as a digital marketing professional. Her goals include securing a full-time marketing position, becoming a social media manager, and eventually starting her own digital marketing agency. The document also analyzes her skills, competition in the field, outreach plan, and strategy to position herself as a reliable partner who can help clients achieve their marketing goals through innovative strategies.

1. PERSONAL BRAND EXPLORATION
LaVontis Williams
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. I am unique because of my strong work ethic,
attention to detail, and ability to think critically. I
value integrity, collaboration, and continuous
learning. My professional history includes
internships and part-time jobs in the marketing
industry, where I have gained experience in
digital marketing, content creation, and data
analysis. I am also passionate about community
service and have volunteered with various
organizations.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sportswriter
• Broadcaster
• Brand Manager
BRAND ARCHETYPE - The
hero brand archetype is gifted with
con
fi
dence, competence and courage.
They see a challenge and instead of
ignoring it or deciding it is too hard,
they are willing and ready to rise to it.
They are good at setting goals and
boundaries and setting about making
changes – for themselves and others.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I will secure a full-time position as a Digital Marketing
Specialist at a reputable agency or company.
Mid Term: (YEAR)
• I will become a Social Media Manager, leading a
team of digital marketers and implementing
innovative social media strategies.
Long Term: (YEAR)
• I will establish my own digital marketing agency,
providing comprehensive marketing solutions to
clients across industries. I will measure my progress
by tracking the number of successful campaigns,
client satisfaction, and revenue growth.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Data Analysis
SOFT
HARD
Novice / Adept / Expert
Search Engine Optimization(SEO) Novice/ Adept / Expert
Communication Novice / Adept / Expert
Creativity Novice / Adept / Expert
Google Analytics
SOFT
HARD
Novice / Adept / Expert
Content Management System Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I promise to provide my target audience with innovative and data-driven
marketing strategies that effectively engage their target audiences. I will solve
their problem of reaching and connecting with their customers by leveraging
my creativity, analytical skills, and industry knowledge.
PROMISE

8. CREDENTIALS
Work Experience:
• Served 7 years in the United States
Army
Education:
• Bachelors Degree in Sports Marketing
and Media from Full Sail University
Volunteer:
• I was the Owner/President of a Youth
Sports organization for 5 years.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
My audience will bene
fi
t from interacting with me because I
bring a unique combination of creativity, analytical skills, and
industry knowledge to the table. I am dedicated to delivering
innovative and data-driven marketing strategies that
effectively engage target audiences. Unlike my competition, I
offer a fresh perspective and a strong focus on results. I
want my audience to think of me as a reliable and strategic
partner who can help them achieve their marketing goals.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Industry events to attend:
• • 1. Digital Marketing Summit - Date: [Date], Location:
[Location]
• • 2. Social Media Marketing Conference - Date: [Date],
Location: [Location]
• • 3. Content Marketing Expo - Date: [Date], Location:
[Location]
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

14. LaVontis Williams
"You know how businesses struggle to reach their
target audience effectively? Well, what I do is create
personalized marketing strategies that guarantee results. In fact, I recently
implemented a campaign for a client that resulted in a 30% increase in sales
within just one month."
“

15. REFERENCES
• OnetOnline. (n.d.). https://www.onetonline.org/
• American Psychological Association. (2020).
Publication manual of the American Psychological
Association (7th ed.). https://doi.org/
10.1037/0000165-000
• LinkedIn. (n.d.). https://www.linkedin.com/
• Glassdoor. (n.d.). https://www.glassdoor.com/
index.htm
• ZipRecruiter. (n.d.). https://www.ziprecruiter.com/