Salesforce -the world's #1 CRM solution- fits right into your business. Understand how Salesforce.com can help small businesses grow & scale and deliver outstanding customer service across every channel.
Beyond the pipeline report producing successful sellersSumma
The document discusses challenges faced by Matthews International's sales organization, including a lack of measurable key performance indicators (KPIs), visibility into opportunities and sales pipelines, and declining performance over four years. It outlines goals to improve performance through creating more opportunities with standardized processes, setting conversion rate targets to achieve growth objectives, and developing real-time visibility into opportunities and orders. Charts show the company's five-year revenue trend and objectives for opportunity creation and conversion rates to achieve a 1.5 million growth target in fiscal year 2015.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
New Year's Resolution: Smarter Campaigns-Better ResultsPardot
In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution will build stronger, better and faster results for their companies. And campaign automation can help achieve this.
Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he helps us gain early ground in the New Year, and walks us through:
- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes
The document outlines a success framework for building a successful SaaS startup based on the experiences of Matt Holleran from Emergence Capital and Dave Yarnold from ServiceMax. The framework includes focusing on a high demand problem, having domain expertise, choosing the right business model, iterating through beta testing, partnering for momentum, choosing a funding model and metrics, and building the right business through investing in people and culture. The presentation provides real world examples from ServiceMax and other Emergence Capital portfolio companies.
The document summarizes the agenda and goals of the Dallas Salesforce User Group meeting in July 2009. The summary includes a partner presentation by Amanda Lea of Pervasive DataSolutions, updates on the Summer '09 Release features and Ideas Under Consideration on the IdeaExchange site, and information on the Dreamforce conference in November 2009. Networking, sharing ideas and tips, and exploring partner tools were mentioned as benefits of the user group.
Managing Content at Scale - Nick Spyer, Social.comLinkedIn
Content is king nowadays but once you have a working strategy how easy is it to scale?
Nick Spyer from Social.com joined a host of speakers at TechConnect London 2014 and provided attendees with a unique insight into how to drive their content marketing strategy while maintaining a focused eagle eye approach.
This document discusses how Fliptop's predictive lead scoring helps companies like InsideView improve their marketing and sales processes. It describes how Fliptop uses over 3,500 data signals and 40+ data sources to build machine learning models that grade and score leads, contacts, accounts and opportunities. This predictive scoring helps InsideView qualify leads faster and improve their lead to marketing qualified lead conversion rates by 2.1x and reduce average lead qualification time from 21 to 7 days. Fliptop's scoring provides a quick way for sales and marketing to focus on the most promising leads and opportunities.
Beyond the pipeline report producing successful sellersSumma
The document discusses challenges faced by Matthews International's sales organization, including a lack of measurable key performance indicators (KPIs), visibility into opportunities and sales pipelines, and declining performance over four years. It outlines goals to improve performance through creating more opportunities with standardized processes, setting conversion rate targets to achieve growth objectives, and developing real-time visibility into opportunities and orders. Charts show the company's five-year revenue trend and objectives for opportunity creation and conversion rates to achieve a 1.5 million growth target in fiscal year 2015.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
New Year's Resolution: Smarter Campaigns-Better ResultsPardot
In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution will build stronger, better and faster results for their companies. And campaign automation can help achieve this.
Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he helps us gain early ground in the New Year, and walks us through:
- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes
The document outlines a success framework for building a successful SaaS startup based on the experiences of Matt Holleran from Emergence Capital and Dave Yarnold from ServiceMax. The framework includes focusing on a high demand problem, having domain expertise, choosing the right business model, iterating through beta testing, partnering for momentum, choosing a funding model and metrics, and building the right business through investing in people and culture. The presentation provides real world examples from ServiceMax and other Emergence Capital portfolio companies.
The document summarizes the agenda and goals of the Dallas Salesforce User Group meeting in July 2009. The summary includes a partner presentation by Amanda Lea of Pervasive DataSolutions, updates on the Summer '09 Release features and Ideas Under Consideration on the IdeaExchange site, and information on the Dreamforce conference in November 2009. Networking, sharing ideas and tips, and exploring partner tools were mentioned as benefits of the user group.
Managing Content at Scale - Nick Spyer, Social.comLinkedIn
Content is king nowadays but once you have a working strategy how easy is it to scale?
Nick Spyer from Social.com joined a host of speakers at TechConnect London 2014 and provided attendees with a unique insight into how to drive their content marketing strategy while maintaining a focused eagle eye approach.
This document discusses how Fliptop's predictive lead scoring helps companies like InsideView improve their marketing and sales processes. It describes how Fliptop uses over 3,500 data signals and 40+ data sources to build machine learning models that grade and score leads, contacts, accounts and opportunities. This predictive scoring helps InsideView qualify leads faster and improve their lead to marketing qualified lead conversion rates by 2.1x and reduce average lead qualification time from 21 to 7 days. Fliptop's scoring provides a quick way for sales and marketing to focus on the most promising leads and opportunities.
This document contains a presentation on blockchain technology. It begins with introductions and thanking sponsors. It then contains a forward-looking statement disclaimer from Salesforce. The presentation agenda is defined as introducing blockchain, defining its business value, discussing pros and cons, and providing a demo. The bulk of the document explains key concepts of blockchain like immutable transactions, security, the hashing process, and use cases. It outlines benefits like transparency but also challenges to widespread adoption. It closes by questioning what major problem blockchain solves.
The Intersection of Funding, Sales, and Business Growth for ISVs (Dreamforce...Salesforce Partners
This document discusses funding, sales growth, and business growth for independent software vendors (ISVs). It notes that scaling sales is important for funding a business and transitioning from sales and services to being a software company. The panelists will discuss the funding landscape for software as a service (SaaS) companies, how to scale sales and fund growth, making the transition from sales to software, and keys to building successful SaaS and ISV companies. The document includes information on resources from the event organizers.
Jeffrey L. Cohen will discuss how to expand your reach using Facebook advertising. He will cover building and engaging audiences, integrating Facebook with other platforms, different types of sponsored stories and posts ads, and planning an advertising campaign with goals, targets, design, budget, testing, and review.
An incredible amount of money and effort is spent each year by companies on events - trade shows, road shows and more. Challenges range from driving attendance to following up with potential leads, and ultimately the ability to report on ROI. So, how can marketers make the most of their efforts and budget spent on these initiatives?
In this upcoming webinar, Sangram Vajre - Director of Marketing at Pardot, and Ed Barrett - VP of Membership and Marketing at GBTA, explore how marketing automation has helped GBTA increase event registration by 20%, while reducing marketing costs by 50%+. Attend the webinar to learn how marketing automation can help marketers to:
- Accelerate event attendance
- Increase lead conversion rates
- Increase marketing efficiency and lower marketing costs
- Integrate with sales activities
Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team.
Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn:
- How to improve team communication with agile marketing
- How to save time and money in executing marketing initiatives
- How to make even the most challenging campaign a success
3 Keys to Measuring Marketing and Sales SuccessPardot
The document discusses 3 keys to measuring marketing and sales success using Salesforce:
1. Track lead sources and marketing activities at each stage of the sales process to understand where the best leads are coming from and which activities are driving pipeline growth.
2. Analyze prospect engagement with marketing assets and actions to optimize spending and understand the impact of different initiatives on closing deals.
3. Leverage reports and dashboards in Salesforce to justify marketing spend by measuring metrics like campaign ROI and understanding how marketing is impacting pipeline velocity and deal closure.
This document discusses being prepared for a Salesforce project. It recommends getting organizational readiness in order by designing for scale. It warns of potential issues like unrealistic deadlines, poor planning, and skills shortages. It emphasizes focusing on people over technology or process through engagement, trust, clarity and empowerment. It advises starting with readiness and courage, prioritizing growth through feedback, and communicating early through inclusion. The document promotes an culture of empathy, collaboration and learning to help projects succeed.
The document discusses how Marketing Cloud can help companies create personalized customer journeys across interactions by connecting customer data and tracking customers' movement through different stages. It enables building a single view of customers, planning and optimizing journeys, delivering personalized content through multiple channels, and measuring business impact. Marketing Cloud works across various industries and powers success through its apps, content, channels, and analytics capabilities.
Using Third-Party Tools for Easy Data Manipulation by Ashima Saigal, M. Sridh...Salesforce Admins
The document discusses using third-party tools for easy data manipulation. It begins with forward-looking statements and risks associated with projections. It states that any unreleased services or features discussed may not be delivered on time or at all, and purchasing decisions should be based on currently available features. The document introduces four people - Vered Meir, Ashima Saigal, M Sridhar, and a teenage mutant data ninja turtle team - who can help with data issues. It describes a problem needing to correlate internship and employment data between two objects, and provides a diagram to illustrate the data relationship. Wisdom and guidance are offered to remember that the student has not been shown all that the master knows.
- Managing by exception through Salesforce reporting allows managers to focus on problem areas rather than being overwhelmed by too much data.
- Exception reports filter data to surface issues like opportunities becoming stale or lack of account meetings according to expected timelines.
- This new focus helped a sales manager understand why opportunities at a key account were going stale and led her to meet with the account management team to develop a strategy to get back on track.
Using Salesforce to Manage Your Developer CommunityPat Patterson
This document discusses how Salesforce can be used to manage a community. It describes how Salesforce data and tools like Marketing Automation can be leveraged to engage developers throughout the funnel from website visits to app releases. It also highlights how the Salesforce1 platform provides mobile access to all data and custom apps to serve sales, service, and marketing users.
Are you a Salesforce Admin struggling to find a voice in your company and a seat at the table? Trust and Value are essential assets you can leverage to help you get that YES when proposing new features, attending an event or even getting that raise you know you deserve! Join me to learn three highly effective strategies that will help you earn Trust and prove your Value as an administrator.
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
We sit down with Luxottica's Ryan McGuire, Contact Management owner of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how Luxottica is reshaping their email marketing strategies by brand, using advertising to grow each brand's email reach, finding new email subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every email marketer will walk away with new ideas to think about omni-channel marketing done right.
Lightning Flow allows users to leverage reusable Lightning Components, integrate workflows with external services using Platform Events, and embed processes into application experiences through Lightning App Builder and Community Builder. It provides a declarative way to build rich interfaces and automate processes through a drag-and-drop Flow Builder without extensive coding. WorldTour Rentals used Lightning Flow to create a configurable onboarding process that shows a training video to new staff and tracks who has watched it, solving their onboarding issue in a futureproof way without code.
Have you been thinking about what your next steps are in your career journey? Understanding Salesforce is a skill that can lead to a variety of industries and positions. Attend this session to learn how to build out your personal career map.
Building a Global Partner Program - From Strategy to Executiondreamforce2006
The document summarizes a presentation about building a global partner program. It discusses challenges in going global with channels and best practices for acting locally while having a unified program. Two customer stories are presented: Segway implemented Salesforce PRM to better manage leads and track partner performance globally. Network Physics rapidly deployed Salesforce PRM within 30 days to enable its entire business to operate through partners.
Authentic Connections in an Online World by Mary Scotton, Leah Hunter & Jessi...Salesforce Admins
This document contains information about an upcoming event called Luminary Developer Sessions, which will feature talks on various technology topics over the course of a week. It includes a schedule listing the daily times and titles of six talks to be given between Tuesday and Friday. The document also contains forward-looking statements and risk information, as well as thanking the audience.
The document discusses priorities and challenges for small and medium sized businesses to drive growth, highlighting that the top priorities are growing revenue through existing customers and acquiring new customers, while standing out from competitors requires speed in getting to the future before customers through personalized experiences across all touchpoints using technology and artificial intelligence. However, the reality is that most companies fall short of customer expectations for experiences and internal problems around processes and people alignment between teams is a barrier to optimizing sales and growth.
The document outlines a customer escalation program. It discusses the objectives of educating staff on escalation policies and procedures. The goals of the escalation program are to provide structure, clear communication, and a resolution plan for escalated customer situations. The escalation manager is Sonny Espinoza. Reasons for escalating a customer include unmet expectations, poor performance, and critical times like maintenance renewals. The escalation process involves requesting escalation, creating a case, and engaging teams to address issues and provide weekly updates.
Web Summit is one of the biggest business and technology events on the calendar this year. If you’re flying into Ireland for the event, we’ve put together a list of 10 things you must do while in Dublin.
This document contains a presentation on blockchain technology. It begins with introductions and thanking sponsors. It then contains a forward-looking statement disclaimer from Salesforce. The presentation agenda is defined as introducing blockchain, defining its business value, discussing pros and cons, and providing a demo. The bulk of the document explains key concepts of blockchain like immutable transactions, security, the hashing process, and use cases. It outlines benefits like transparency but also challenges to widespread adoption. It closes by questioning what major problem blockchain solves.
The Intersection of Funding, Sales, and Business Growth for ISVs (Dreamforce...Salesforce Partners
This document discusses funding, sales growth, and business growth for independent software vendors (ISVs). It notes that scaling sales is important for funding a business and transitioning from sales and services to being a software company. The panelists will discuss the funding landscape for software as a service (SaaS) companies, how to scale sales and fund growth, making the transition from sales to software, and keys to building successful SaaS and ISV companies. The document includes information on resources from the event organizers.
Jeffrey L. Cohen will discuss how to expand your reach using Facebook advertising. He will cover building and engaging audiences, integrating Facebook with other platforms, different types of sponsored stories and posts ads, and planning an advertising campaign with goals, targets, design, budget, testing, and review.
An incredible amount of money and effort is spent each year by companies on events - trade shows, road shows and more. Challenges range from driving attendance to following up with potential leads, and ultimately the ability to report on ROI. So, how can marketers make the most of their efforts and budget spent on these initiatives?
In this upcoming webinar, Sangram Vajre - Director of Marketing at Pardot, and Ed Barrett - VP of Membership and Marketing at GBTA, explore how marketing automation has helped GBTA increase event registration by 20%, while reducing marketing costs by 50%+. Attend the webinar to learn how marketing automation can help marketers to:
- Accelerate event attendance
- Increase lead conversion rates
- Increase marketing efficiency and lower marketing costs
- Integrate with sales activities
Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team.
Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn:
- How to improve team communication with agile marketing
- How to save time and money in executing marketing initiatives
- How to make even the most challenging campaign a success
3 Keys to Measuring Marketing and Sales SuccessPardot
The document discusses 3 keys to measuring marketing and sales success using Salesforce:
1. Track lead sources and marketing activities at each stage of the sales process to understand where the best leads are coming from and which activities are driving pipeline growth.
2. Analyze prospect engagement with marketing assets and actions to optimize spending and understand the impact of different initiatives on closing deals.
3. Leverage reports and dashboards in Salesforce to justify marketing spend by measuring metrics like campaign ROI and understanding how marketing is impacting pipeline velocity and deal closure.
This document discusses being prepared for a Salesforce project. It recommends getting organizational readiness in order by designing for scale. It warns of potential issues like unrealistic deadlines, poor planning, and skills shortages. It emphasizes focusing on people over technology or process through engagement, trust, clarity and empowerment. It advises starting with readiness and courage, prioritizing growth through feedback, and communicating early through inclusion. The document promotes an culture of empathy, collaboration and learning to help projects succeed.
The document discusses how Marketing Cloud can help companies create personalized customer journeys across interactions by connecting customer data and tracking customers' movement through different stages. It enables building a single view of customers, planning and optimizing journeys, delivering personalized content through multiple channels, and measuring business impact. Marketing Cloud works across various industries and powers success through its apps, content, channels, and analytics capabilities.
Using Third-Party Tools for Easy Data Manipulation by Ashima Saigal, M. Sridh...Salesforce Admins
The document discusses using third-party tools for easy data manipulation. It begins with forward-looking statements and risks associated with projections. It states that any unreleased services or features discussed may not be delivered on time or at all, and purchasing decisions should be based on currently available features. The document introduces four people - Vered Meir, Ashima Saigal, M Sridhar, and a teenage mutant data ninja turtle team - who can help with data issues. It describes a problem needing to correlate internship and employment data between two objects, and provides a diagram to illustrate the data relationship. Wisdom and guidance are offered to remember that the student has not been shown all that the master knows.
- Managing by exception through Salesforce reporting allows managers to focus on problem areas rather than being overwhelmed by too much data.
- Exception reports filter data to surface issues like opportunities becoming stale or lack of account meetings according to expected timelines.
- This new focus helped a sales manager understand why opportunities at a key account were going stale and led her to meet with the account management team to develop a strategy to get back on track.
Using Salesforce to Manage Your Developer CommunityPat Patterson
This document discusses how Salesforce can be used to manage a community. It describes how Salesforce data and tools like Marketing Automation can be leveraged to engage developers throughout the funnel from website visits to app releases. It also highlights how the Salesforce1 platform provides mobile access to all data and custom apps to serve sales, service, and marketing users.
Are you a Salesforce Admin struggling to find a voice in your company and a seat at the table? Trust and Value are essential assets you can leverage to help you get that YES when proposing new features, attending an event or even getting that raise you know you deserve! Join me to learn three highly effective strategies that will help you earn Trust and prove your Value as an administrator.
CX16 How Luxottica is Enhancing Their Email Marketing with AdvertisingMaria Humphrey
We sit down with Luxottica's Ryan McGuire, Contact Management owner of iconic retail brands like Sunglass Hut and Lenscrafters, to hear how Luxottica is reshaping their email marketing strategies by brand, using advertising to grow each brand's email reach, finding new email subscribers that look like their best ones at scale, and re-engaging inactive users on channels like Facebook. Every email marketer will walk away with new ideas to think about omni-channel marketing done right.
Lightning Flow allows users to leverage reusable Lightning Components, integrate workflows with external services using Platform Events, and embed processes into application experiences through Lightning App Builder and Community Builder. It provides a declarative way to build rich interfaces and automate processes through a drag-and-drop Flow Builder without extensive coding. WorldTour Rentals used Lightning Flow to create a configurable onboarding process that shows a training video to new staff and tracks who has watched it, solving their onboarding issue in a futureproof way without code.
Have you been thinking about what your next steps are in your career journey? Understanding Salesforce is a skill that can lead to a variety of industries and positions. Attend this session to learn how to build out your personal career map.
Building a Global Partner Program - From Strategy to Executiondreamforce2006
The document summarizes a presentation about building a global partner program. It discusses challenges in going global with channels and best practices for acting locally while having a unified program. Two customer stories are presented: Segway implemented Salesforce PRM to better manage leads and track partner performance globally. Network Physics rapidly deployed Salesforce PRM within 30 days to enable its entire business to operate through partners.
Authentic Connections in an Online World by Mary Scotton, Leah Hunter & Jessi...Salesforce Admins
This document contains information about an upcoming event called Luminary Developer Sessions, which will feature talks on various technology topics over the course of a week. It includes a schedule listing the daily times and titles of six talks to be given between Tuesday and Friday. The document also contains forward-looking statements and risk information, as well as thanking the audience.
The document discusses priorities and challenges for small and medium sized businesses to drive growth, highlighting that the top priorities are growing revenue through existing customers and acquiring new customers, while standing out from competitors requires speed in getting to the future before customers through personalized experiences across all touchpoints using technology and artificial intelligence. However, the reality is that most companies fall short of customer expectations for experiences and internal problems around processes and people alignment between teams is a barrier to optimizing sales and growth.
The document outlines a customer escalation program. It discusses the objectives of educating staff on escalation policies and procedures. The goals of the escalation program are to provide structure, clear communication, and a resolution plan for escalated customer situations. The escalation manager is Sonny Espinoza. Reasons for escalating a customer include unmet expectations, poor performance, and critical times like maintenance renewals. The escalation process involves requesting escalation, creating a case, and engaging teams to address issues and provide weekly updates.
Web Summit is one of the biggest business and technology events on the calendar this year. If you’re flying into Ireland for the event, we’ve put together a list of 10 things you must do while in Dublin.
The New UK GAAP - Preparing for Change | Accountex 2015Sageukofficial
The new UK financial reporting regime is effective from 1 January 2015 and further change for small companies is expected in 2016. This session considers the implications of applying FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland for the first time, the potential withdrawal of the FRSSE, and the proposed new standard, FRS 105 The Financial Reporting Standard applicable to the Micro-entities Regime.
In November 2015, over 42,000 people attended business and technology people from around the world attended the three-day technology event, which took place in the RDS in Dublin.
If you missed the event, don’t worry. In this infographic, you can see Web Summit by the numbers.
Building an intelligent enterprise through the Cloud | Accountex 2015Sageukofficial
Whether it’s to drive cost savings, improve mobility and collaboration across the workforce or achieve greater scalability, enterprises globally are embracing cloud strategies to drive value into their organisations. But how can financial organisations make the cloud work for them and what, in a highly regulated market, are the security, compliance and cultural considerations? This seminar will provide attendees with an overview of how a cloud-first strategy can transform the way people work.
The Importance of Planning Early for Auto Enrolment - Sage at Accountex 2014Sageukofficial
The document discusses the importance of early planning for automatic enrolment requirements in the UK. It provides checklists and considerations for employers including assessing their workforce, choosing a pension scheme, payroll implications, and ongoing reporting requirements. It also outlines support and resources available from organizations like The Pensions Regulator to help employers understand and comply with their automatic enrolment obligations.
Project EDDA richt zich op het beter toegankelijk maken van leermiddelen voor blinde en zeer slechtziende leerlingen. De presentatie bevat een korte uitleg van het project.
“A Message to Young Innovators.” - Dr.Mal BryceShahab Khan
Hon Dr Mal Bryce delivered a message to young innovators at the Curtin University Innovation Awards Ceremony. In 3 sentences:
Bryce emphasized that as a small nation, Australia needs continuous innovation to compete globally. He advised innovators to connect ideas and people, ask questions, and act as global citizens. Bryce also outlined the realities of innovation including the unpredictability and collaborative nature of innovation work.
This document contains summaries of several geography lessons on topics like the solar system, continental drift theory, volcanoes, Earth's water cycle, Europe, and urbanization. It includes objectives, warm-up questions, and content for each lesson. Students will learn to identify planetary characteristics, analyze theories of continental movement, summarize notable volcanic eruptions, explain the water cycle and related diseases, locate European countries and plan a vacation there, and discuss the meaning and problems of urbanization.
Laila stayed late at school and discovered that the piano in the music room was playing itself. She called her friend Aura to come see. When Aura arrived, they found their friends Sarah and Judith there as well. Sarah and Judith revealed to Laila and Aura that they were ghosts, and that they would now turn Laila and Aura into ghosts too against their will. Laila cried out for help but it was too late to stop the process of being transformed into a ghost like Sarah and Judith.
This document discusses how CRM (customer relationship management) and e-marketing are more effective when used together. It argues that e-marketing needs CRM to send targeted, personalized messages based on customer insights and data. Meanwhile, CRM benefits from e-marketing by having a way to automatically market to customers and feed new data back into CRM to keep the customer profiles up-to-date. The best approach is to integrate the two systems fully so marketing activities can drive sales and sales activities can inform marketing, creating a continuous feedback loop that qualifies leads and helps close more deals.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
The document provides a 6 step guide for getting started with the Heritage Studio 3.0 drag and drop publishing system. It outlines how to activate an account, upload photos, choose a product type, lay out a project using available tools, and includes tips for working with photos and using available features.
Este documento explica los prefijos más comunes en español y su origen griego o latino. Define qué es un prefijo y cómo añaden o cambian el significado de las palabras. Luego lista y da ejemplos de varios prefijos, incluyendo su significado original y palabras resultantes en español.
Presentatie behorend bij een toekomstverkenning van de kerkmuziek en de opleidingen daarvoor. Deze lezing gaat in op het maken van een goede SWOT-analyse over het actuele werkveld. Deze presentatie bevat de illustratieve afbeeldingen bij het verhaal.
De lezing was een onderdeel tijdens de studiedag De bazuinen klinken, georganiseerd door het ISOK op 1 november 2014 in Nieuwegein.
Meer informatie: www.kerkmuzieknetwerk.nl
Now you’re online, what’s next? - Sage at Accountex 2014Sageukofficial
Everyone’s talking about online, but what if you are already there? What’s next in your journey?
Let Sage guide you through the latest up-and-coming technology that can help take your practice to the cloud and beyond, with sneak previews & insight from the number one cloud provider for accountants.
This document provides information about building apps for the Salesforce AppExchange. It highlights that the AppExchange marketplace has over 1,700 apps and 20,000 customer reviews. It notes that 70% of Fortune 100 companies use apps from the AppExchange. The document then discusses resources Salesforce provides to help developers, including the App Academy for training, roadmap webinars for product insights, and marketing office hours for positioning apps. It also outlines the benefits of distributing apps through the AppExchange, such as access to over 100,000 customers, marketing support, and an automated billing process.
Social Lending Innovation with Mission Asset FundJonathan D'souza
This document discusses social lending innovation with Mission Asset Fund. It describes how Mission Asset Fund uses lending circles to provide fair financial services to hardworking families. Lending circles allow individuals to borrow small amounts of money interest-free from pooled group savings. The document outlines Mission Asset Fund's values of respect, meeting people where they are, and building financial power. It also describes the enrollment process for clients and a new platform architecture with modules for loan management, client enrollment, marketing/fundraising, and a partner portal.
The document discusses the power of influencer marketing. It notes that 70% of the buying process is now complete before a prospect engages with sales. It then provides examples of how SalesLoft has successfully used influencer marketing to generate over 11,000 leads, 346 opportunities, 171 clients, and $1 million in annual recurring revenue. Key tactics discussed include finding industry leaders, promoting them through video interviews, speaker opportunities, infographics, responding to communications, and creating big viral blog posts.
This document discusses the importance of customer renewals and minimizing attrition. It provides strategies for a lifecycle approach to renewals that begins at the start of the customer relationship. Key aspects of the renewal process include performing account reviews early to assess renewal risk, collaborating across teams on renewal strategy, engaging customers in renewal discussions, and ensuring a successful renewal outcome. The presentation emphasizes taking a proactive, preventative approach to renewals by identifying and resolving any potential customer issues that could impact renewal.
This document discusses five trends shaping the future of sales: 1) Unifying sales and marketing on a single platform to share goals, data, and processes; 2) The rise of artificial intelligence to increase productivity and effectiveness of sales reps; 3) The growth of digital and virtual selling to meet changing customer expectations; 4) Leveraging partners to reach new customers and revenue channels; and 5) Adopting recurring revenue and usage-based pricing models to better align with modern business models. The document promotes Salesforce products and solutions that can help organizations address these trends, such as Einstein, Sales Cloud, Pardot, and Salesforce CPQ.
Solo Admins: Getting Your Work Noticed - Kerry Townsend & Jodi WagnerSalesforce Admins
As a Solo #AwesomeAdmin, you are already technically gifted and detail-oriented, but maybe Sales and Marketing is not your thing (especially when it comes to yourself). Join us to learn how to get your work noticed as a Solo Admin. You will get practical tips on how to develop a personal marketing communication plan with examples of tactics which will both drive user adoption and boost your career prospects!
This presentation provides an overview of the latest innovations from Dreamforce'18, including learning with Trailhead, productivity with Quip, and getting smarter with Einstein. It highlights key features like gamified learning modules and badges on Trailhead, collaboration tools that integrate with Salesforce and allow for faster projects on Quip, and Einstein's capabilities for automation, insights, and recommendations. Demos of Trailhead, Quip, and Einstein are also included to showcase these tools. The document contains typical legal disclaimers about forward-looking statements and risks.
This document contains forward-looking statements regarding Salesforce's products and services. It notes risks associated with developing new functionality, products, services and business models. It also contains statements regarding Salesforce's growth strategy and ability to expand and manage growth. The document notes that any unreleased products or features referenced may not be delivered on time or at all, and customers should make purchase decisions based on currently available features.
Sponsor Presentation: SalesForce Marketing CloudOmari Matthew
The document discusses the future of email marketing. It notes that email is a linchpin in the customer journey and high performing marketers take sophisticated approaches to email, such as personalizing emails based on audience segments and triggering personalized emails in real time based on events. It also summarizes key findings from a State of Marketing survey, including that high performing marketers are more likely to integrate systems to create a single view of the customer and see customer satisfaction as their top measure of success.
How to Scale Your Admin Team as Your Company Grows by Ted HazardSalesforce Admins
This document discusses how to scale an admin team as a company grows without increasing headcount or budget. It recommends developing partnerships by establishing roles like sponsors, business owners, department admins, champions, experts and users. These roles share responsibilities and ensure governance. For larger departments, the model can scale vertically by adding roles like regional admins under a sales VP. With defined roles and governance, the admin team can effectively support growing user needs without adding permanent headcount.
This document contains a safe harbor statement for salesforce.com regarding any forward-looking statements made during the presentation. It notes that actual results could differ from forward-looking statements if uncertainties materialize or assumptions prove incorrect. It lists risks including those associated with new products/services, growth, acquisitions, the immature market, and larger enterprise customers. The document states that any unreleased services mentioned may not be delivered or may be delayed.
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Welcome to the Customer Success Platform | Accountex 2015
1. Welcome to the customer success platform
Grow Your Business with Salesforce
Niall Brady
Area Vice President, SMB UK
nbrady@salesforce.com
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. World’s mostadmired softwarecompany
#1 most admired
in software
#7 best company to
work for
2011 • 2012 • 2013 • 2014
World’s mostinnovative company
4thYEAR INAROW!
*Quelle: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, Juni 2014
World’s #1 CRM company *
Celebrating 16 Years
of Success
10. Turn Your Marketing Team
Into a Marketing Machine
Find Win Keep Grow
Build campaigns
with detailed insights
Find prospects
on any channel
Accelerate buyer journey
with personalized nurturing 41%
more leads
Find
11. Develop more business
Find Win Keep Grow
Understand your
sales pipeline
Know everything
about your prospects
Follow a repeatable,
winning sales process
29%
more deals
Win
13. Be Ready for Growth
Find Win Keep Grow
Go beyond marketing,
sales, & service
Customize to fit
your business
Integrate with
your key systems
30%
Grow Your
Business
14. Grow Your Business with
a Complete CRM Solution
Find
Customers
Keep
Customers
Win
Customers
Welcome everyone! My name is Niall Brady, and I’m the Head of SMB Sales for the UK at Salesforce. I want to thank you for joining me in this session, where we’re going to focus on you, the small and growing businesses.
Time: 15 sec
Before we start, this is our obligatory Safe Harbor slide. We are a publicly traded company. And we may be talking about future products and functionality, but please make your buying decisions only on the products that are available today.
Time: 15 sec
At Salesforce we're so proud and humbled today being number one not just in the Cloud but also in CRM worldwide.
It's your passion and dedication; and your partnership with us that's helped create such a fantastic company.
Amongst widespread recognition we are very proud of having been named the most innovative company by Forbes. And this four years in a row.
We've created what we believed to be a very special company. A company that's created a tremendous culture, where we value our employees, we've created one of the best places to work in the industry, a company with deep values that's connected to its community. And of course we always remember that we were once very small as well.
Time: 40 sec
So when Salesforce started 16 years ago, our focus was on the small and growing companies. And that focus and attention still remains here today. These are just a few of the thousands of small business customers that have seen success with Salesforce.
(Possibly point out some of the UK ones)
But they all had to start somewhere – and that’s what we’re going to talk about in this session.
Time: 30 sec
As you all know, running, and growing a business requires your attention and focus on a lot of different things.
You have to hire the right people, make sure you’re managing cash in cash out, ensuring you’re providing the right product or service to your customers.
The problem with this is that we tend to forget…
Time: 15 sec
That at the end of the day…
The one thing that drives growth is customers. Without customers, there is no business, there is no company.
Time: 15 sec
Unfortunately, most small businesses have a hodge podge of tools, systems, and processes that prevent them from having a complete view of the customer. This makes makes it tough for your employees to execute on what they’re paid to do.
Your marketing person might be using one tool to try to get leads; then you’ve got your sales person using something else -- maybe a simple day planner, or even excel doc – to manage his/her deals; and finally, your customer support person is trying to manage support cases with his email inbox, which isn’t even connected to anything else.
And so without one, connected solution, it’s that much harder for your people to connect with your customers, affecting your ability to grow the business.
Time: 30 sec
And so the question is – how do you make sure you have the ability to focus on each and every customer to grow your business?
Time: 15 sec
We are in a constant dialogue with our customers and we continuously hear that small and medium businesses need a solution that allows them to connect with their customers, every step of the way.
At the heart of growing your business it’s about finding more leads to flip over to sales. It’s about winning more deals. And as you win those customers, you have to support people to deliver amazing customer service, so that you keep those customers forever.
So let’s talk about how you can find more customers, win more customers, and keep more customers, with Salesforce.
Time: 30 sec
With Salesforce, you can turn your marketing team of 1, 2, or more people, into a well-oiled, marketing machine. We give you the tools you need to reach out and find new prospects across all channels – that could be via email, website, social media – you name it.
Once you find these prospects, you want to make sure you hook them with the right things they’re looking for. We give you tools that allow you to test what type of content is effective, and what isn’t; also tools that let you warm prospects up until they’re ready for your sales team.
And finally, we give you tools to track how effective your marketing efforts are – we want you to spend your marketing dollars on things that are going to bring a return.
Customers that have used Salesforce to help w/ marketing were able to bring in 41% more leads for their sales people. And so if you start to flood your sales people w/ great, qualified leads, how do we make sure that they have the tools they need to close every deal?
Time: 1 min
Well, b/c your marketing and sales people are using a connected solution, your sales people will have a complete profile of every prospect that they touch. And they can continue to add to that profile, logging any calls, meetings, dinner that they have with each prospect.
But it’s not enough to just have information about prospects – sales people need to be able to execute on repeatable, winning sales process. Salesforce helps you track every deal through the different stages of the sales process. And it can help you build, and drive a repeatable sales process that you know works, and that your sales people know works.
And because you’re now tracking everything in one system, you can understand your entire sales pipeline – from where leads are coming in from, how effective you are at converting those leads into potential deals, and of course how good your sales people are at pushing deals across the finish line. Having this visibility allows you to better allocate your limited resources – be it time, money, training – on the things that need it the most.
And our customers have been able to increase their win rates by 29%.
Now, relationships w/ your customers don’t end after the sale. Just as important as it is to bring in new customers, it’s crucial that you keep your existing customers happy, so that they stay loyal to your company.
Time: 1 min
And that’s why we provide you tools to deliver amazing customer service, so that you can make sure every customer has the best experience with your company, because its so much less expensive to keep a current customer happy than it is to go out and find a new one.
We help your team satisfy the need for speed, with a quick out of the box set up that comes with productivity tools for faster case management, so your customers get the help they need as quickly as possible
We also provide self-service websites that you can personalize for your brand, so your customers can help themselves find and resolve issues on their own
And as a fast-growing business, it’s also important that you have the ability to measure your team’s performance, track customer sentiment and identify common issues and trends. Because if you can’t measure it, you can’t improve and you can’t grow your business.
With Salesforce, our customers have been able to increase their customer retention rates by 34%.
Time: 1 min
So we talked about how Salesforce can help you find more leads, win more deals, and keep customers happier.
The best part is, is that it’s also a solution that’s built for you, and can grow with you. Although Salesforce is ready to use out of the box, you can customize it to fit your unique business needs.
There’s no need to tear out existing systems that you have. We can integrate with your email system, accounting system, inventory system, or whatever systems you already have in place.
And when you’re ready to expand beyond just the marketing, sales, and service capabilities, you can tap into our business app store, and easily install pre-integrated apps for things like project management, compensation management, and so much more.
Time: 1 min
We want you to grow and succeed like never before, and you can rest assured that we’ll grow along with you. We want to provide you an integrated, connected solution, that you can run across your entire business. Giving you a single and complete view of your customers, and all of your business data. And with that vision in mind I want to introduce you to one of our customers who enjoys tremendous growth.
Time: 30 sec
And so let us work with you to solve whatever your challenges may be, whether it’s with Marketing, Sales, Service, or all of it, we’re here for you.
Time: 30 sec