As a Solo #AwesomeAdmin, you are already technically gifted and detail-oriented, but maybe Sales and Marketing is not your thing (especially when it comes to yourself). Join us to learn how to get your work noticed as a Solo Admin. You will get practical tips on how to develop a personal marketing communication plan with examples of tactics which will both drive user adoption and boost your career prospects!

1. Solo Admins:
Getting Your Work Noticed
Kerry Townsend
Solutions Architect
Cloud Sherpas
@kerrytownsend
Jodi Wagner
Solutions Architect/Delivery Manager
Cloud Sherpas
@jmwagner

2. ​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed
forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items
and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in
our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter.
These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section
of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor

3. Kerry Townsend
Solutions Architect/ Senior Consultant - Cloud Sherpas
@kerrytownsend

4. Jodi Wagner
Solutions Architect / Delivery Manager - Cloud Sherpas
@jmwagner

5. Getting Noticed
Strategy
​ Agenda
Your Turn
What’s your
next step?
What do
you want?
Identify
your
Audience
Why?
What do you want?

6. ​ What do you want?
Your Turn
What’s your
motivation?
Then, selected an
initiative that you
have completed or
planned that you
would like to share?
Start with the end in mind ~Stephen R. Covey
Be
understood
Feel
connected
Increase
effectiveness
Be a trusted
business
advisor
Make a
difference
Earn a
promotion
Personal FulfillmentCareer Progression

7. Getting Noticed Strategy
What do
you want?
1.Identify
your
Audience
1
2
3
4
5
Who’s your target audience?
What do they want?
What are you adding?
How do you reach your
audience?
Execute, Evaluate, Refine

8. Identify your Audience
Your Turn
Select an
audience that
you would like
to notice your
work.
Who do you want to notice?
■ Direct Management
■ Senior Management
■ Users - Sales
■ Users - Support
■ Users - Marketing
■ Admin Community
■ Family & Friends
Example Audiences

9. What do they want?
Understand your Audience
Your Turn
For each
audience, what
motivates
them?
Be honest, do
you really
know?
Direct Manager
- To reduce workload
- Project Success
- Promotion
Senior Management
- Accurate Forecasting & Planning
- Achieve KPIs
SF Community
- Knowledge
- Case Studies
What do you already know?
Direct Manager
- What are your priorities?
Senior Management
- How is the Senior Team
incentivized?
SF Community
- What are Users talking about?
How do you find out more?

10. Your Value Proposition
Your Turn
Thinking about
what your
audience
wants, how
does your work
add value?
THINK
WIN/ WIN
What role does your
work play in their
story?
What work is relevant?
What are you adding?

11. The Message & Activity
Your turn
Thinking about your audience, decide on your message
and select an activity that will communicate it.
Attention
Grabbing
Language
Level of
Detail Tone
How can you reach them?

12. Execute
Your turn
Thinking about the strategy you have come up with, visualize that executing
exactly how you have planned. Imagine how what will feel.
Identify the 1st practical thing you can do to make that happen.
Do that straight after this session.
Execute Evaluate Refine
Be Passionate
Be Authentic
Consistent
Messaging
Mix up
Activities

13. Wrap up
Execute and Refine
Use the steps in the
Strategy
Get in touch
Let me know how
you get on
Be inspired to do things
differently

14. Q & A
@kerrytownsend @jmwagner

15. Thank you