October 7, 2009. Presentation at Inbound Marketing Summit- Boston, "Connecting Conversation to Monetization." It covers how the tools have changed some, but the necessary marketing strategy should not.
The document provides examples of how organizations waste time and money on social media by focusing on the wrong metrics and goals. It discusses how reaching a small percentage of an audience, like 0.12% on Facebook, is generally not an effective strategy. The conclusion is that social media is about connections between individuals, not mass distribution, and value comes from harnessing conversations not just publishing content. Organizations should focus on engaging superfans in conversations to help their business instead of superficial metrics like reach. An example of Vodafone saving money through social media recruitment by empowering employees is also provided.
The document discusses the rise of social media and its impact on marketing. Some key points include:
- Social media has led to a world of connection and action rather than just information. It allows two-way conversations rather than one-way mass messages.
- Brands need to get connected crowds to support what they do rather than replace what they do through niche conversations on various social platforms.
- The future of agencies lies in facilitating conversations, creating engaging content, building communities, and telling brand stories, rather than just producing ads.
Holistic Digital Marketing Manifesto: Why Combine Services?Daniel Martin
This document outlines the importance of a holistic digital marketing strategy that incorporates search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. It discusses how digital interactions have changed and customers now research online across multiple channels before purchases. It emphasizes focusing marketing efforts on niche audiences and exploiting overlaps between digital channels. For each channel - SEO, PPC, and social media - it provides 3 principles for an effective approach and highlights the benefits of an integrated strategy that combines the different channels. The document promotes working with AWD for their transparency, accountability, and ability to provide measurable results and reporting.
Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.
This document discusses digital marketing projects and content marketing. It begins by noting that digital projects can be difficult to manage due to multiple stakeholders and goals. It then discusses two key principles for guiding such projects: ensuring the content increases awareness and improves on what currently exists. It also summarizes case studies of how Th!nk Agency helped clients like Atlas Roofing and Kingspan Panels through comprehensive content marketing strategies involving owned, paid, earned and shared media channels. These strategies led to increases in organic traffic, search engine rankings, and brand awareness for the clients.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
The document provides examples of how organizations waste time and money on social media by focusing on the wrong metrics and goals. It discusses how reaching a small percentage of an audience, like 0.12% on Facebook, is generally not an effective strategy. The conclusion is that social media is about connections between individuals, not mass distribution, and value comes from harnessing conversations not just publishing content. Organizations should focus on engaging superfans in conversations to help their business instead of superficial metrics like reach. An example of Vodafone saving money through social media recruitment by empowering employees is also provided.
The document discusses the rise of social media and its impact on marketing. Some key points include:
- Social media has led to a world of connection and action rather than just information. It allows two-way conversations rather than one-way mass messages.
- Brands need to get connected crowds to support what they do rather than replace what they do through niche conversations on various social platforms.
- The future of agencies lies in facilitating conversations, creating engaging content, building communities, and telling brand stories, rather than just producing ads.
Holistic Digital Marketing Manifesto: Why Combine Services?Daniel Martin
This document outlines the importance of a holistic digital marketing strategy that incorporates search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. It discusses how digital interactions have changed and customers now research online across multiple channels before purchases. It emphasizes focusing marketing efforts on niche audiences and exploiting overlaps between digital channels. For each channel - SEO, PPC, and social media - it provides 3 principles for an effective approach and highlights the benefits of an integrated strategy that combines the different channels. The document promotes working with AWD for their transparency, accountability, and ability to provide measurable results and reporting.
Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.
This document discusses digital marketing projects and content marketing. It begins by noting that digital projects can be difficult to manage due to multiple stakeholders and goals. It then discusses two key principles for guiding such projects: ensuring the content increases awareness and improves on what currently exists. It also summarizes case studies of how Th!nk Agency helped clients like Atlas Roofing and Kingspan Panels through comprehensive content marketing strategies involving owned, paid, earned and shared media channels. These strategies led to increases in organic traffic, search engine rankings, and brand awareness for the clients.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
An Australian film distribution company achieved box office revenues $10 million above its target by leveraging social media and online advertising for the film Twilight. Through exclusive digital content and custom communities, the strategy ignited advocacy among fans and drove awareness more broadly. This resulted in $17 million in box office revenue versus a $7 million target, establishing a new record for the distributor.
This document outlines a growth hacking strategy for Acme Newspaper. It proposes optimizing content across social media and search platforms to increase virality. Personalizing content based on social graphs and interests is key. The strategy involves testing different editorial approaches, technologies, and marketing tactics to improve conversion rates. Continuous testing and optimization of all touchpoints is recommended to identify what drives the most growth. The goal is to build an ecosystem where content and experiences are consistent across Acme Newspaper and external channels.
Legendary Sweepstakes Wins Big on TwitterDon Mathis
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
This document discusses managing your digital footprint and content distribution in the new media landscape. It notes that the digital ecosystem is now weighted across many online channels like social media, websites, apps, and search rather than being centralized. It recommends that companies serve customers through two-way engagement across these channels rather than one-way selling. It also advises moving away from a sales funnel model to focus on giving value to audiences. The document provides tips for rebranding through distributed content on multiple online touchpoints and considerations for growing a company's content footprint like understanding audiences and operational readiness.
Modern brands own their own infrastructure - their own means for reaching, interacting, servicing and selling to their customers. This is a deck we've been using at Zeus Jones to discuss and develop infrastructure for our clients' brands.
The document discusses consolidating multiple marketing firms under one roof to accomplish advertising goals more efficiently. It outlines problems with juggling multiple firms and not knowing what strategies are effective. The proposed solution is an integrated marketing strategy using a proprietary software and services to create content, buy media, and reach audiences across channels under one company for less money and time. Key services and platforms are listed along with potential audience reach metrics.
The Mobile-First Trend changes the state of play and opportunities to Small and Medium Enterprises (SME). They can now compete because of the even playing field brought by technology.
Stepcase/Steply Canvas/Lifehack/Labelbox 創辦人 Leon Ho 講述 Distribution 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 第二日
大會官方網頁 Official Website:
http://startlab.hk
Media Contacts is an integrated network of communication specialists that provides digital marketing, creative, and data-driven media services on a global scale. They have offices in 46 locations across 32 countries. Media Contacts is recognized in the industry for their award-winning work and proprietary tools. Their use of data and technology helps bring clarity to client campaigns and drive effectiveness through greater accountability.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Every publisher – legacy media to digital upstarts to brands to social media platforms – is getting better telling stories. All are aggressively protecting and leveraging troves of people data to differentiate and deliver unique value. Learn the ways brands can effectively tell their story and adapt to the modern media ecosystem.
Fran provides tips for using Google+ Local to promote a business. She explains that setting up and optimizing a Google+ Local page is one of the best ways to drive local search traffic. Some key tips include using high-quality images, writing a compelling introduction, and responding to customer reviews. Maintaining a presence on platforms like Google+ Local allows businesses to shape online conversations and improve based on customer feedback.
1. The document provides an overview of a social media strategy class for real estate professionals. It discusses the importance of social media for real estate transactions and brands.
2. It outlines the key components of an individual's social media profile, content, and network as the foundation for their personal brand.
3. A social media survival guide is presented, including choosing appropriate tools and platforms to build an online presence and engage audiences.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
This document summarizes Wayin, a platform that allows advertisers to easily build interactive digital experiences. It notes that Wayin has facilitated over 1.2 billion form submissions and 45,000 campaigns. The document discusses challenges of traditional advertising like ad avoidance. It then presents Wayin as a solution, allowing advertisers to select templates to create engaging experiences like contests and quizzes across channels while collecting user data. Examples are provided and benefits outlined like increased engagement, reduced costs, and data capture. The document promotes Wayin's platform as complementing other technologies by focusing on interactive promotions and large-scale data collection.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
This document discusses Wayin, a platform that allows companies to easily build interactive digital experiences for advertising and sponsorships. It notes that Wayin has facilitated over 1.2 billion entries and forms as part of campaigns, averaging 500 million annually. The document also highlights comments from marketing executives about the need for more engaging advertising beyond standard ads, and how Wayin's experience builder allows companies to create interactive campaigns across digital channels that collect user data and drive engagement.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
This document outlines Ripple6's approach to building comprehensive social marketing strategies. It discusses scaling tactics into a cohesive strategy, inspiring audiences through campaigns, collaboration, conversations and more. Ripple6's "Social Hub" brings all social media efforts together on a single platform with analytics, community insights and integration across online networks. The Social Hub allows brands to create an always-on social presence that scales and connects all marketing activities in a comprehensive way.
This study uses consecutive National Health and Nutrition Examination Surveys (NHANES) data from 2003-2012 to concurrently model obese body size (c.f., normal weight) main effects, moderated by nondiabetic moderate 10-year ASCVD risk (c.f., 30-year and diabetic), on total medical cost outcomes.
• Minors, seniors 76+, outlier diseases, and pregnant women were excluded, resulting in 192,447,424 weighted or 22,510 unweighted participants.
An Australian film distribution company achieved box office revenues $10 million above its target by leveraging social media and online advertising for the film Twilight. Through exclusive digital content and custom communities, the strategy ignited advocacy among fans and drove awareness more broadly. This resulted in $17 million in box office revenue versus a $7 million target, establishing a new record for the distributor.
This document outlines a growth hacking strategy for Acme Newspaper. It proposes optimizing content across social media and search platforms to increase virality. Personalizing content based on social graphs and interests is key. The strategy involves testing different editorial approaches, technologies, and marketing tactics to improve conversion rates. Continuous testing and optimization of all touchpoints is recommended to identify what drives the most growth. The goal is to build an ecosystem where content and experiences are consistent across Acme Newspaper and external channels.
Legendary Sweepstakes Wins Big on TwitterDon Mathis
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
This document discusses managing your digital footprint and content distribution in the new media landscape. It notes that the digital ecosystem is now weighted across many online channels like social media, websites, apps, and search rather than being centralized. It recommends that companies serve customers through two-way engagement across these channels rather than one-way selling. It also advises moving away from a sales funnel model to focus on giving value to audiences. The document provides tips for rebranding through distributed content on multiple online touchpoints and considerations for growing a company's content footprint like understanding audiences and operational readiness.
Modern brands own their own infrastructure - their own means for reaching, interacting, servicing and selling to their customers. This is a deck we've been using at Zeus Jones to discuss and develop infrastructure for our clients' brands.
The document discusses consolidating multiple marketing firms under one roof to accomplish advertising goals more efficiently. It outlines problems with juggling multiple firms and not knowing what strategies are effective. The proposed solution is an integrated marketing strategy using a proprietary software and services to create content, buy media, and reach audiences across channels under one company for less money and time. Key services and platforms are listed along with potential audience reach metrics.
The Mobile-First Trend changes the state of play and opportunities to Small and Medium Enterprises (SME). They can now compete because of the even playing field brought by technology.
Stepcase/Steply Canvas/Lifehack/Labelbox 創辦人 Leon Ho 講述 Distribution 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 第二日
大會官方網頁 Official Website:
http://startlab.hk
Media Contacts is an integrated network of communication specialists that provides digital marketing, creative, and data-driven media services on a global scale. They have offices in 46 locations across 32 countries. Media Contacts is recognized in the industry for their award-winning work and proprietary tools. Their use of data and technology helps bring clarity to client campaigns and drive effectiveness through greater accountability.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Every publisher – legacy media to digital upstarts to brands to social media platforms – is getting better telling stories. All are aggressively protecting and leveraging troves of people data to differentiate and deliver unique value. Learn the ways brands can effectively tell their story and adapt to the modern media ecosystem.
Fran provides tips for using Google+ Local to promote a business. She explains that setting up and optimizing a Google+ Local page is one of the best ways to drive local search traffic. Some key tips include using high-quality images, writing a compelling introduction, and responding to customer reviews. Maintaining a presence on platforms like Google+ Local allows businesses to shape online conversations and improve based on customer feedback.
1. The document provides an overview of a social media strategy class for real estate professionals. It discusses the importance of social media for real estate transactions and brands.
2. It outlines the key components of an individual's social media profile, content, and network as the foundation for their personal brand.
3. A social media survival guide is presented, including choosing appropriate tools and platforms to build an online presence and engage audiences.
Adido was in attendance at VAC 2019 delivering a seminar on marketing with 2020 vision.
This session highlighted marketing strategies to consider over the next 12 months.
Coming from our real-world experience of working with numerous visitor attractions in the UK and over 15 years of experience.
This seminar outlined where you can get more ticket sales and save yourself from making mistakes with your budget.
This document summarizes Wayin, a platform that allows advertisers to easily build interactive digital experiences. It notes that Wayin has facilitated over 1.2 billion form submissions and 45,000 campaigns. The document discusses challenges of traditional advertising like ad avoidance. It then presents Wayin as a solution, allowing advertisers to select templates to create engaging experiences like contests and quizzes across channels while collecting user data. Examples are provided and benefits outlined like increased engagement, reduced costs, and data capture. The document promotes Wayin's platform as complementing other technologies by focusing on interactive promotions and large-scale data collection.
It's the middle of the year - July 2019. It would be good for entrepreneurs to start planning their Marketing Strategy for 2020. What are their goals, how do they want to achieve these goals - and via which mediums. Armed with the new opportunities in the market - they can make an informed decision for their business and ultimately the growth of their brand.
This document discusses Wayin, a platform that allows companies to easily build interactive digital experiences for advertising and sponsorships. It notes that Wayin has facilitated over 1.2 billion entries and forms as part of campaigns, averaging 500 million annually. The document also highlights comments from marketing executives about the need for more engaging advertising beyond standard ads, and how Wayin's experience builder allows companies to create interactive campaigns across digital channels that collect user data and drive engagement.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
This document outlines Ripple6's approach to building comprehensive social marketing strategies. It discusses scaling tactics into a cohesive strategy, inspiring audiences through campaigns, collaboration, conversations and more. Ripple6's "Social Hub" brings all social media efforts together on a single platform with analytics, community insights and integration across online networks. The Social Hub allows brands to create an always-on social presence that scales and connects all marketing activities in a comprehensive way.
This study uses consecutive National Health and Nutrition Examination Surveys (NHANES) data from 2003-2012 to concurrently model obese body size (c.f., normal weight) main effects, moderated by nondiabetic moderate 10-year ASCVD risk (c.f., 30-year and diabetic), on total medical cost outcomes.
• Minors, seniors 76+, outlier diseases, and pregnant women were excluded, resulting in 192,447,424 weighted or 22,510 unweighted participants.
Why the Afghan reconciliation process has become irrelevant given splits in the Taliban which can be exploited to neutralise them rather than engaging in peace talks.
Vuela presentación institucional - marzo 2103.keyVuelaFundacion
La asociación civil sin fines de lucro fue fundada en 2012 e integrada por jóvenes entre 18 y 30 años comprometidos con ayudar a los más necesitados. Su misión es unir a personas y grupos para donar, hacer voluntariado y participar en favor de niños con cáncer para mejorar su calidad de vida a través de donaciones, voluntariado y concientización.
Visual prompt for one of the activities in "Business Roles" - 12 Simulations for Business English, Series : Cambridge Copy Collection by John Crowther-Alwyn.
Intended as an intro to Business English lesson role play and meeting simulation.
Machine learning and operations research to find diabetics at risk for readmisison.
A team of researchers was able to apply machine learning to reduce readmissions for diabetics, see "Identifying diabetic patients with high risk of readmission" (Bhuvan,Kumar, Zafar, Aand Kishore, 2016).
Webinar given by Ripple6 CEO San Kim for ARF (Advertising Research Foundation) on lessons learned about what consumers want form marketers in online social networks.
The document outlines best practices for brands engaging with consumers on social networks. It discusses listening to customers in their communities online and using analytics to gain insights. It provides 9 best practices for social media marketing: be relevant, authentic, and transparent; have appropriate success measures; beware of means and extremes; allow feedback; pay attention to creepiness; choose the right listening mode; understand people are people; understand the technology; and engage people in their online communities.
One Health Approach to Solve Complex Problems and Improve Livelihoods at the...Global Livestock CRSP
The One Health Approach: Identifying Solutions to Complex Problems at the Livestock-Wildlife Interface. Presented by Health for Animals and Livelihood Improvement Principal Investigators Jon Erickson (University of Vermont) and Rudovick Kazwala (Sokoine University of Agriculture) at the GL-CRSP End of Program Conference, June 17, 2009, Naivasha, Kenya.
[Case Study] Launching Innocent + Developing a new product for the teeth whit...Riri Kusumarani
Two chapters as group discussion. The first is about new product development for Teeth Whitening product. The second is about launching new product of Juice called Innocent. Group members : Tumenast Erdenbold,Edwin Opare and Riri Kusumarani.
Policy evaluation in the Netherlands -- Birgit ten Cate - NetherlandsOECD Governance
This document summarizes the evaluation system and policy review process in the Netherlands. It discusses the main evaluation instruments, including policy reviews conducted by line departments and spending reviews led by the Ministry of Finance. It notes several issues with the current approach, including a lack of data, quality concerns, asking the wrong questions at the wrong time, and lack of impact on actual policy changes. Finally, it considers some alternatives to improve policy reviews, such as starting the review process earlier, increasing cooperation with researchers to enhance data quality, and establishing more external influence to ensure a critical perspective.
7 C's of Social Marketing - iMedia Agency Summit Dec '09Ripple6, Inc.
As niche networks are quickly becoming the "go-to" for deep discussions around hobbies and common interests, how can your clients overcome the noise and genuinely connect with consumers, while still allowing their message to scale? Learn the seven C's of social marketing: campaigns, conversations, community, clicks, creativity, collaboration, and connections.
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that help publishers unlock audience value through social analytics, communities, and insights to complement advertising models. For marketers, it outlines how Ripple6 tools like social insights and brand communities can generate qualitative research, conversations around brands, and actionable insights in a scalable way.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that publishers and marketers can use to unlock audience value, increase engagement, and generate new revenue models through social insights communities and brand communities on social platforms.
Combining the Power of Social Media with Online AdvertisingRipple6, Inc.
You will learn about solutions and technology that create meaningful and measurable connections in social networks and how to extend your brand positioning into social advertising. These solutions can help you create self-sustaining assets that scale and connect across the web. You’ll see how to invest in relationships with people who can return again and again – not just to engage with you, but with people who share passion for your brand.
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
The Social Hub: A Comprehensive Social Media StrategyRipple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any companies’ brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment. You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
• How can you scale your social media strategies across the Internet?
• How do you manage multiple social marketing efforts?
• How do you put user generated content to work for you?
• How do you build and leverage advocates?
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
The document discusses how partnering with agencies and technology partners can help businesses succeed with social media strategies. It notes that social media is becoming an important way for marketers to connect with customers. However, many corporate social media sites fail to gain significant customer interest. The document recommends taking a team approach by delineating roles, co-planning, and regularly meeting to improve outcomes. It provides examples of successful social media campaigns done through partnerships.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or FictionCorporate College
Tony Pietrocola from Tenth Floor Internactive in Cleveland Ohio presents "The Elusive Web 2.0 : Fact or Fiction" at the eMarketing For Entrepreneurs Conference at Corporate College East on May 4th, 2007.
Emarketing For Entrepreneurs The Elusive Web 20 Fact Or Fiction 20767Prashant Singh
The document discusses the concept of Web 2.0 and how businesses can leverage it. Web 2.0 allows for better customer engagement through collaboration, sharing, and interactions on platforms like blogs, social media, and reviews. It emphasizes becoming customer-centric by focusing on customer experience over products and using Web 2.0 to better connect with customers, learn from them, and allow them to influence others through word-of-mouth marketing. Examples are given of companies engaging with Web 2.0 and benefits outlined like low costs, viral growth, and customer loyalty.
The document discusses how media companies can leverage inbound marketing to engage audiences and increase advertiser revenue. It outlines some of the challenges media companies currently face like lack of qualified sales leads, lack of differentiation from competitors, fragmented content consumption, and loss of print advertising dollars. The document then proposes that inbound marketing can help by generating qualified leads for sales, helping advertisers achieve their goals like more car or insurance sales, learning more about audiences to engage them, and introducing new revenue streams through marketing services packages. It includes perspectives from a panel of media company executives on these topics.
Magazines, newspapers, TV stations, radio stations and online publishers – let’s call
them media companies – have been producing news content to attract an audience for
years.
Some might say that media companies were the original content marketers.
And no matter if that content was published on paper or broadcast over a signal;
people are attracted to that content to learn about the day’s breaking news and to stay
in the know.
Content Marketing Strategies for Non-ProfitsNewt Barrett
The document discusses how content marketing and social media are critical for non-profits in the current environment. It notes that content marketing allows non-profits to become a trusted source of information and potential solutions for their target audiences. The document also explains how tools like blogs and social networks like Facebook and Twitter can help non-profits engage with stakeholders and share relevant and compelling content. Case studies are provided of non-profits successfully using these strategies.
The document discusses different models of integration in advertising and marketing communications:
1. Visual integration focuses only on consistency of visual elements like logo and design.
2. Execution integration ensures a consistent message across channels but ideas are not connected.
3. Communications idea integration connects ideas and messaging across all touchpoints.
4. Brand idea integration creates a coherent brand experience through a unified brand idea.
5. Brand purpose integration fully aligns all communications with the brand's overall purpose.
6. Brand narrative integration uses an evolving narrative told through different channels.
The key is choosing the right model based on competitive landscape, audience needs, and organizational capabilities. Successful integration also requires resources, diverse teams,
Similar to Connecting Conversation to Monetization -- Inbound Marketing Summit (20)
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2. Who is Ripple6? Founded 2006 Part of Gannett Digital, along with companies like Pointroll and ShopLocal Social Platform Connections in Social Networks Strategic Innovation Partner Partners include Procter & Gamble Gannett Meredith Unilever
3. September 21, 2009 #adweek “More change in ad business in last 9 months than in last 9 years.”
6. September 14, 2009 NBC's new "The Jay Leno Show" is the oldest thing in TV - a comedy-variety show, with a funnyman, a stage, guests and in-show ads.
7. November 19, 195? “… to the comfort of Your home.”
12. So What Works in the Future? Low Investment, High Return Well-Connected Highly Collaborative Comfortable Self-sustaining Asset Creating Word of mouth inspiring Insight-generating Marketing Strategy
15. Create Ways for Marketers to Participate December 2008 “No matter what the obstacles are, marketers still need to be where their customers are, and consumers remain heavily involved in social networks. And advertising is not the only way for marketers to participate in social networks.”
16. Create A Model That Will Work for Marketers “As the online industry matures and the value of online real estate is increasingly measured by time spent, rather than pages viewed, a significant shift in advertising revenue from “traditional” online media towards social media could be realized – if a successful ad model can be found.” March 2009
29. New Revenue Models“As the online industry matures and the value of online real estate is increasingly measured by time spent, rather than pages viewed, a significant shift in advertising revenue from “traditional” online media towards social media could be realized – if a successful ad model can be found.”
30. Incredibly Powerful Backyard: Gannett MomsLikeMe.com Nationwide network of 80 local social networks Content is local, timely personal, and relevant to users Users create content, groups and discussions
35. So What Works in the Future? Low Investment, High Return Well-Connected Highly Collaborative Comfortable Self-sustaining Asset Creating Word of mouth inspiring Insight-generating Marketing Strategy
37. The Web Site Redefined: Social Connected to Home Site
38. What is Ripple6 OnDemand? Quickly integrates community function to your current site Full functions of Ripple6 platform Engagement All community tools Audience Value Ripple Analytics Monetization Social Insights Brand Community Launch in as little as 24 Hours
40. The Syndicated Micro Site Brand asset that is connected to brand’s site, connected anywhere on the web Connected to Home Site Brand Community Community Syndication INTERNET Blogs & Profiles Any website
41. Social Ads – Your Community Anywhere REALLY Rich MediaEngagement 300x250 IAB unit
42. One Social Platform – Deployed Everywhere Brand asset that is connected to brand’s site, connected anywhere on the web Connected to Home Site Brand Community Community Syndication INTERNET Blogs & Profiles Any website
43. So What Works in the Future? Low Investment, High Return Well-Connected Highly Collaborative Comfortable Self-sustaining Asset Creating Word of mouth inspiring Insight-generating X Marketing Strategy
Ripple6 is for companies interested in creating meaningful and measurable connections with people in social networks .Ripple6 provides a full suite of social media solutions that drive measureable results against business goals.The Ripple6 solution enables companies to connect with consumers to develop conversations and relationships in and across social networks.Ripple6 helps marketers run accountable social marketing programs. Communities?
I don’t know who.9 years ago:Yahoo was still king.No Facebook. No myspace. Not even Blogs.Yankees were about to win the World Series for the 3rd time.In a minute back to the last 9 months.
Not about lower cost model… but production is part of it.Lower friction. Get in get out.Integrated Marketing opportunities.CONVERSATION.COLLABORATIVE.USER-GENERATED CONTENT – KANYE WEST.I CAN SEE A TOWN HALL.Stretch this metaphor back through Johnny Carson all the way to Jack Benny, Uncle Miltie and Radio.
According to eMarketer….More than 25% of Millenials (14-25) discuss social networks daily or near dailyMillenials and Generation X (14-42) talked 3x more than their Boomer and Mature counterparts about topics such as social networks, websites, newspapers, books, ads, magazines, video games and virtual worlds.
Let’s think about this as the place that it is.It sets a stage for marketers to actually engage in relevant social networks and for the audience to welcome them.
This is not about pages viewed; its about time spent.It’s about creating measurements that come in social metrics– not web metrics.
No matter what the obstacles are, marketers still need to be where their customers are, and consumers remain heavily involved in social networks.And advertising is not the only way for marketers to participate in social networks.”“As the online industry matures and the value of online real estate is increasingly measured by time spent, rather than pages viewed, a significant shift in advertising revenue from “traditional” online media towards social media could be realized – if a successful ad model can be found.”
Meredith created a new brand to connect home cooks worldwideFacebook Connect allows users to spread content beyond community wallsMixingBowl, the magazine, now appears on newstands, reversing the publishing model and bring online activity offline to new audiences
Private Insights GroupsPrimary ResearchOngoing discussionsListen and Engage OpportunisticallyLots of conversationsLots of Social Data
This is what you have. As a marketer, you still need to communicate your positioning, and you most likely have a web site and a presence. It’s what you would have built 9 years ago, or even 9 months ago… but is likely not going to satisfy your needs in the new social world.What you build for the social web is something different.
You need to be social in this environment and you need to build something – quickly – that can allow you to transform what you do in this social environment. Your web site will need a community component and we can build that for you – quickly, and to your standard. It’s called Ripple6 OnDemand.
Think of this new community site in the same way that you would have considered micro-sites. HOWEVER, this solution is Social --- it will allow you to engageScalable – can evolve again and again over timeConnected – it can be syndicated across the web.It’s an asset. The investment you make in getting it up and running will be an investment in relationships with people who can return again and again – not just to engage with you, but with people who share passion for your brand – or more likely the benefits your brand brings to their life.
And you don’t want this community to sit only in your backyard – you want it to sit in theirs. You want the ability to syndicate that conversation to other sites where they’ll find these people. You’ll want it to include Facebook Connect and other features that connect you to these people and connect them to each other around your brand.You’ll want it to be available to them as easily as possible.
We can empower your ability to take your positioning – SOCIALLY – anywhere on the Web with ads that are not pushing messages at people – they’re inviting people into the conversation.
A scalable social platform that can connect you across the internetSelf sustaining brand owned communities THATConsumers love, visit, spend time in, come back to, and welcome the brands participationSelf sustaining without continued media spendProvides 24x7 insights on your brand, your competitors, consumers needsNurtures and showcases brand advocates and their testimonialsPlatform for other digital campaigns