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Welcome to Love Cloud Manchester | 21st February 2018

The document provides an agenda for the Love Cloud event held on February 21, 2018, in Manchester, detailing various presentations on topics such as modern workplace solutions, Microsoft 365, Azure services, and marketing strategies. It highlights the importance of data protection against ransomware and outlines Microsoft's incentives and programs for partners, including rebates and training resources. Additionally, it discusses evolving marketing practices and the significance of digital transformation in businesses.

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Welcome to Love Cloud Wednesday 21 February 2018 | 09:30-13:00 thestudio, Manchester @vuzioncloud #LoveCloudMCR
What is Love Cloud? @vuzioncloud #LoveCloudMCR Who are Vuzion?
Love Cloud | Agenda 9:30-9:45 Welcome & Introduction 9:45-10:15 Modern Workplace & Microsoft 365 10:15-10:30 Azure 10:30-10:45 Acronis Cloud Backup 10:45-11:00 Vuzion’s Top 10 Marketing Tips 11:00-11:15 Break and Refreshments ☕ 11:15-11:30 Vuzion Training & Development 11:30-11:45 Microsoft Business Applications 11:45-12:15 Introducing the New Vuzion Control Panel 12:15-12:30 Closing Thoughts 12:30-13:00 Networking Lunch 🍽🍽 @vuzioncloud #LoveCloudMCR
Love Cloud Modern Workplace & Microsoft 365 Ian Hill & Chris Hoard, Vuzion | Dan Hobson, Microsoft
Modern Workplace & Microsoft 365
In 2016, more than 3 billion customer data records were breached 41% of employees spend more time away from their desks than two years ago 72% of workers believe their success depends on their ability to be creative
Microsoft 365 SKUs Windows 10 ProEnterprise Mobility + SecurityOffice 365 Business Premium M I C R O S O F T 3 6 5 B U S I N E S S Windows 10 Enterprise E3Enterprise Mobility + Security E3Office 365 Enterprise E3 M I C R O S O F T 3 6 5 E 3 Windows 10 Enterprise E5Enterprise Mobility + Security E5Office 365 Enterprise E5 M I C R O S O F T 3 6 5 E 5
Microsoft 365 Benefits Achieve more together Empower employees to get work done Protect company data Simplify company systems Unlocks creativity
Microsoft 365: Deployment Salon software developer saves time and money, improves collaboration in the cloud “Data loss prevention sold us on Microsoft 365. Having our identities hosted in the cloud means we won’t have to worry about a domain controller failing and causing data loss or downtime.” - Ryan Taylor, IT Manager iSalon
Microsoft 365 Partner Opportunity Develop Your own service wrap and Managed Services Leverage Vuzion’s service wrap and extensive Professional and Managed Services +£1000 With Microsoft 365, partners stand to make nearly £1000 in revenue per user over 3 years. +£500 With Microsoft 365, partners stand to make over £500 in margin per user over 3 years.
Modern Workplace Panel Ian Hill & Chris Hoard, Vuzion | Dan Hobson, Microsoft
Microsoft 365: Pricing Microsoft 365 F1 £7.50 Microsoft 365 Business £15.10 Microsoft E3 £28.00 Microsoft E5 £51.90 Want more Microsoft 365 information? Download our FREE eBook: vuzion.cloud/whitepapers/microsoft-365-partner-opportunity @vuzioncloud #LoveCloudLDN
Thank you Speak to a member of the Vuzion team if you’d like to know more! @vuzioncloud #LoveCloudLDN
Azure GTM Engagement Darren Roberts | Channel Business Manager darren.roberts@vuzion.cloud @DarrenSaaS FUTURE PROOF BUSINESS
High Performance Business Agility Integrated Development & Delivery Pipelines Disaster Recovery Flexible Pricing Security & Compliance Growing collection of integrated cloud services Build, deploy, and manage applications through the global network of Microsoft data centres Freedom to build and deploy wherever you want, using the tools, applications, and frameworks of your choice. Azure Overview
Who sells services using Azure today?
Azure Regions
• Help resellers build their own Azure based solutions around a set of defined frameworks • Azure based “finished” services that can be resold • Bespoke solution development support • Service wraps to deliver operational efficiency Azure GTM Model
• Available to all Vuzion resellers • Defined process to provide initial guidance on Azure opportunities • Opportunity qualification questionnaire followed by up to 1 hour telephone discussion • No charge for active Vuzion resellers Technical Opportunity Review
Azure GTM Workshop Azure Example Offerings SWOT Analysis Your Customer’s Pain Points Offer Designs Go-To- Market FREE!
If you’re interested in finding out more, please find me in the break Thank you
ACRONIS BACKUP CLOUD O365 & RANSOMWARE Pieter Steins Bisschop Love Cloud Dublin
26ACRONIS ® 2018 Management Console Policy Engine Multi-Tenant Multi-Tier Audit Usage Reporting REST API Integrations Acronis Backup Cloud Acronis Files Cloud Acronis Data Cloud Services Future Cloud Services Acronis Disaster Recovery Cloud Acronis Storage Acronis Data Cloud Services At a Glance
27ACRONIS ® 2018 O365 Backup
28ACRONIS ® 2018 O365 Backup
RANSOMWARE
30ACRONIS ® 2018 Global damages from ransomware attacks in 2017 are expected to exceed $5 billion Source: Symantec report http://bit.ly/2xR8zmi 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Ransomware infections trends 90% of people lose data due to accidental deletion, viruses, ransomware, hardware failure, device damage or theft 20% of hard drives fail during four-year period 120k computers and devices are lost or stolen every week in the US Companies and home users lose data… … more and more due to Ransomware
31ACRONIS ® 2018 Source: F-Secure With an economic incentive to it, new Ransomware families appeared fast…
32ACRONIS ® 2018 Two major global attacks just few months apart targeted companies May 2017. WannaCry ransomware impacted telephone companies, hospitals, manufacturing - all sorts of companies in over 100 countries, as well as home users. June 2017. NotPetya is actually much worse than ransomware – it wipes your data without any chance to restore. And it is affecting businesses as well as families. Google News, 12-May-2017 at 7:10pm EST … and attacks achieved new scales in 2017
33ACRONIS ® 2018 Advancing into new operating systems Advancing into new platforms and devices Ransomware-as-a-Service Advanced attack techniques Picture: Ransomware attach hits a railway station in Germany Ransomware Big Trends
34ACRONIS ® 2018 Ransomware for Mac Ransomware for Linux Mac targeted … hope for larger ransoms • Infection through Premiere CC and MsOffice cracks • Distributed as deceived BitTorrent app • Ransomware-as-a-Service in black market Highly relevant for servers! • Case: South Korean hosting company Nayana infected • 153 Linux servers, 3,400 websites affected • USD 1M paid in ransom Trend 1: Advancing into new operating systems
35ACRONIS ® 2018 Smartphones Wearables & Consumer Goods Medical Equipment Smart Vehicles Internet of Things Trend 2: Advancing into new platforms
36ACRONIS ® 2018 Anyone can become a cyber-criminal, no training required Example: Satan. Easy to deploy. Advertised as “capable to create own ransomware in less than 1 minute,” earns 70% cut of ransoms paid Ransomware-as-a-Service more and more popular, targeted at multiple different operating systems Trend 3: Ransomware-as-a-Service
37ACRONIS ® 2018 Front-End Protection Protectionagainstphysicaldataloss Back-End Protection Acronis Backup On-Premise, Cloud, Hybrid Acronis Active ProtectionTM Detection and restore Systems Any Device Servers, PCs, Macs, Phones, VMs, etc. The result: Data can never be compromised ProtectionagainstRansomware Acronis Next Generation of Data Protection
38ACRONIS ® 2018 Statistical distribution test Compares data distribution within files to detect anomalies Protection against injections Detects ransomware that tries to partially encrypt files (Cerber) on behalf of trusted processes Ransomware evolves…
39ACRONIS ® 2018 Acronis CustomersAcronis Labs Infected and clean processes farms Provides processes behavior data Updated knowledge base Acronis Learning Service Acronis Cloud Brain Model training, parameters optimization You are protected even without Internet Acronis Local Knowledge Base Acronis Active Protection 2.0: Learning Infrastructure … Data Protection evolves too
40ACRONIS ® 2018 Complete 21 platforms protected Fast 15-second RTOs Reliable 500,000+ businesses trust Acronis Easy 3 clicks to back up Upgrade via license key Innovative Prevents ransomware attacks Azure Windows Server Windows PC Exchange SQL Server Share Point Active Directory Hyper-V Mac iPadiPhone Linux Server Android Amazon EC2 VMware vSphere Office 365 Oracle x86 VM Server Oracle Database Red Hat Virtualization Linux KVM Citrix XenServer Technology Evolves – Your Backup Should Too with Acronis Active ProtectionTM Acronis Protects in Different Environments
Thank you Speak to a member of the Vuzion team if you’d like to know more! @vuzioncloud #LoveCloudLDN
Love Cloud Marketing Tips Mark Terry | Vuzion
Times Have Changed Yesterday marketing was seen as a creative cost centre Todays marketing is still trying to earn their seat at the leadership table Tomorrow marketing will be seen as revenue generators PAST TODAY FUTURE Brand Creative Sales “Support” Standalone tactics Marketing Funnel Pipeline Contribution Analytics Seller-Centric Campaigns Customer Relationships One Pipeline Revenue Ownership Predictive Analytics Buyer- Centric Campaigns Customer Experience Data-Driven Decision Making ACTIVITY FOCUSSED METRICS FOCUSSED REVENUE FOCUSSED
@vuzioncloud #LoveCloudLDN Marketing involvement THEN… MARKETING SALES NOW… MARKETING SALES Marketing owning an increasing part of the sales journey Purchase Awareness / Interest Understand Consider Analyse / Evaluate
Channel Explosion Events Direct Mail Telephone TV Radio <1990 Print Display IM Email Events Direct Mail Telephone TV (+Satellite) Radio 1990s Print Display Website Search Online Display IM Email Events Direct Mail Telephone TV Radio 1999 Print Display (+ Online) Website Search Paid Search Video Webinars Affiliate Marketing SMS IM Email (+ Mobile) Events Direct Mail Telephone TV Radio Print Display 2000s Website (+Mobile) Search Paid Search Online Display Video Webinars Blogs Podcasts Contextual Social Affiliate Marketing Apps Push Notifications SMS + MMS IM Email (+ Mobile) Events Direct Mail Telephone TV Radio Print Display 2010s Website (+Mobile) Search Online Display Programmatic Display Paid Search Video Webinars Blogs Podcasts Contextual Social (+ DM) Paid Social Affiliate Marketing
Marketing Budgets Companies spend between 10-13% of total revenue on Marketing, after years of growth… ©20th Century FoxSource: Gartner IT’S SHOWTIME!
THE MOST EXCITING OPPORTUNITIES IN 2018 19% 16% 14% 9% 9% 8% 6% 5% 4% 3% 2% 5% Optimising the customer experience Data-driven marketing that focuses on the individual Creating compelling content for digital experiences Using marketing automation to increase efficiency and relevance Video to increase brand engagement Multi-channel marketing Social marketing Utilising artificial intelligence / bots to drive campaigns and experiences Internet of Things / connected devices e.g. wearables, audience tracking Reaching and understanding mobile customers Engaging audiences through virtual or augmented reality None of the above
SITUATION (WHERE ARE WE NOW?) 1. Work to a Framework OBJECTIVES (WHERE DO WE WANT TO BE?) STRATEGY (HOW DO WE GET THERE?) TACTICS (ACTIVATING/IMPLEMENTING STRATEGY) ACTIONS (RESPONSIBILITIES, RESOURCES, SKILLS) CONTROL (HOW WE MONITOR PERFORMANCE) EXPAND (HOW WE OPTIMISE AND IMPROVE)
2. Review your Proposition • WHAT are you selling? • WHO are you selling to? • WHERE are you selling? • HOW are you different from your competition? • WHY do you do what you do? • WHY should I buy it from you? Develop and test your value proposition Ensure your people are bought into it – create a culture
3. Benchmarking Performance Benchmarking is crucial to: • Show how future marketing work is performing against previous activities • Show how your properties setup and seen/scored/ranked by others e.g. Google SCORE YOUR DIGITAL MARKETING ASSETS Blog Content and copy Customer experience Design Digital marketing Facebook LinkedIn SEO Social Technical Twitter Website DEVELOP YOUR MARKETING SKILLS
4. Review Each Touchpoint AWARENESS UNDERSTAND CONSIDER ANALYSE Service Pages, Whitepapers, Webinars, Videos Brochures, Demos, Trials Social Endorsement, Recommend Colleague Satisfaction Survey, Case Studies/Testimonials Tips, Recommendations, Assessments ENABLE ENGAGE DELIGHT ACTIVATE Press, Awards, Events, Research, Infographics Reviews, Success Stories, Comparisons, Calculator Checklists, How to Guides/Videos PURCHASE PAID & EARNED SEM, Display, Social, SEO, PR OWNED & EARNED Email, Events, Social, Account Management & Support OWNED & EARNED Email, Events, Social, Account Management & Support
5.Who Is Your Best Salesperson? 1. Always selling 2. Knows the most about your business, industry and services 3. Always delivers the right pitch 4. Can do things you can’t 5. Handle the most prospects without moaning 6. Delivers the highest number of leads 7. The perfect team player CONSTANTLY INVEST IN YOUR WEBSITE TO ENSURE IT DELIVERS BUSINESS SUCCESS
6. Marketing Automation What information are you able to gather from your website visitors? What commercial actions can you drive from your data?
7. The Importance of Content • 86% of UK B2B companies use content as the engine behind all Lead Generation, Cross-Selling and Up-Selling activities • On average 30% of B2B companies marketing budget in the UK is spent on Content Marketing 15% 28% 15% 21% 9% 8% Daily >1 Per Week Weekly >1 Per Month Monthly <1 Per Month Resource: Content Marketing in the UK 2018 – Benchmarks, Budgets & Trends Rinse & Repeat Maximise effectiveness across all channels • Social: Post & Share • Email: Newsletters, Email Programs, Email Signature • Web: Homepage Banner, Content, LiveChat, Blocks, Blogs, Portals • Paid Media: Search, Display, Social, Content Networks • PR: Sell into Publishers and Key Influencers • Events & Webinars: Discuss, promote & distribute • Telemarketing Sales, Account Managers: Discuss and promote content during calls How often do successful Tech Marketers publish content?
8. Delivering Great Experiences • Marketing technology spend overtook IT technology spend in 2017 • On average UK businesses are spending 16% of their marketing budget on technology • The UK and US Marketing Technology marketplace is currently worth £24.5 billion per year • Number of solutions has grown exponentially with >6,000 in the market Sources: Gartner 2017, Chief MarTech, WARC Key Marketing Technologies Acquisition Content Management Communications Data Analytics & Intelligence Customer Feedback Database
9. Measure & Iterate Keyword Rankings, Reach, Impressions, Open Rate % New Users, Users, Followers, Clicks, Click Through Rate, Click To Open %, Cost Per Click, Download, Form Submissions - By Type, By Channel Returning Users, Page Views, Bounce %, Avg. Session Length, Avg. Page Views Per Session, Shares, Retweets, Unsubscribe %, Leads - By Type, By Channel Opportunities, Lead to Opportunity (%), Probability to Win, Est. Revenue, Est. Close Date Won Opportunities (number, £, seats) Avg. Deal Size, Avg. Seats Conversion Rate %, Cost Per Acquisition METRICSUSER JOURNEY BehaviouralLeadScore AWARENESS UNDERSTAND CONSIDER ANALYSE ENABLE ENGAGE DELIGHT ACTIVATE PURCHASE
Marketing ROI Brent Combest General Manager, OCP Microsoft “ Microsoft’s top performing partners spend between 8 to 10% of revenue on marketing, other partners spend 1 to 2%. Top partners are growing at 2x faster and seeing a 30-40% growth rates on revenue. “
Thank you @vuzioncloud #LoveCloudLDN 'Microsoft must transform its marketing in the next 3 years or fail’ Chris Capossela, Microsoft CMO “ “
Readiness & Enablement Programme Craig Gordon, Head of Vuzion Abby Herzberg, Training Coordinator February 2018
Training & Incentives
VUZION EDGE EDUCATE DEVELOP GROW ENGAGE Readiness & Enablement Programme
Educate Your Sales & Technical Teams PRODUCT CATEGORIES Modern Workplace Data & Artificial Intelligence Business Applications Apps & Infrastructure Micro Learning Virtual Learning Live Instruction
Develop Your Skills & Knowledge MICROSOFT COMPETENCIES Office 365 • Cloud Productivity • Small & Midmarket Cloud Solutions • Communications • Messaging Dynamics 365 • Business Applications • Cloud Customer Relationship Management • Enterprise Resource Planning Microsoft 365 • Windows & Devices • Enterprise Mobility Management Azure • Cloud Platform • Application Development • Datacenter • Enterprise Mobility Management
Grow Your Sales Pipeline Customer Events Go To Market Planning Smart Eco-System Coaching Sales Training Solution Sales Support
Engage and Win More Customers Pre-Sales & Support Training Sales & Marketing
INCENTIVES Up to $210,000 Additional Rebate Microsoft Azure INCENTIVE: 2 Months rebate up to $10,000 for new Azure CSP customers UK ONLY!! + $1,000 per $3,000 consumed, per customer IN ADDITION TO: 10% Margin 8% Core Incentive Rebate 10% Azure VM Instances 5% EU/EFTA Accelerator Up to $70,000 Additional Rebate Microsoft Dynamics 365 INCENTIVE: $2,000 rebate per new Dynamics 365 CSP customer + $5,000 rebate per $1,000 spend IN ADDITION TO: 18% Margin 8% Core Incentive Rebate Additional Rebate Microsoft Office 365 INCENTIVE: 10% Additional rebate for >150 seat customers IN ADDITION TO: 15% Margin 8% Core Incentive Rebate 3% Business Premium, E3 & E5 5% Microsoft 365 E3 & E5
abigail.herzberg@vuzion.cloud www.vuzion.cloud Thank you Craig Gordon, Head of Vuzion Abby Herzberg, Training Coordinator craig.gordon@vuzion.cloud
Sam Garrett | Partner Technology Strategist Microsoft
Enabling Digital Transformation with Solution Areas
Dynamics 365Dynamics 365CRM ERP Talent Retail Finance and Operations Project Service Automation Marketing Sales Field Service Customer Service Dynamics 365 Dynamics 365
Talent Retail Finance and Operations Project Service Automation Marketing Sales Field Service Customer Service Dynamics 365
Microsoft will offer a single collection of Dynamics 365 applications for customers of all sizes and complexity to digitally transform their organizations across all lines of business – Marketing, Sales, Service, Finance, Operations, and Talent – at their own pace. Instead of offering separate editions (e.g. “Business edition” and “Enterprise edition”), we will focus on enabling any organization to choose from different price points for each line of business application https://cloudblogs.microsoft.com/dynamics365/2017/09/22 /simplifying-dynamics-365-offerings/ Microsoft will offer a new end-to-end business management cloud solution – an expansion of Dynamics 365 for Finance and Operations, Business edition adding the full capabilities of Dynamics NAV. It will be delivered as two distinct offerings, which customers can buy through our partner channel: • A Microsoft Dynamics 365 cloud application • A business application platform for ISVs
Dynamics 365 for x (Project ”Tenerife”)
Due 1st Feb 2018 • Operations and Customer Engagement Partners • Must have a minimum of 2 people certified from the currently compliant exams on the respective product they wish to transact • Operations Partners • Must maintain a Microsoft Dynamics Advanced Support for Partners Plan (ASfP) or higher Microsoft plan Compliant Certifications: Refer to MSDN Customer Engagement 1. MB2-715: Microsoft Dynamics 365 customer engagement Online Deployment 2. MB2-716: Microsoft Dynamics 365 Customization and Configuration 3. MB2-717: Microsoft Dynamics 365 for Sales 4. MB2-718: Microsoft Dynamics 365 for Customer Service 5. MB2-877: Microsoft Dynamics 365 for Field Service *New exam available from December 2017 Operations 1. MB6-894: Development, Extensions and Deployment for Microsoft Dynamics 365 for Finance and Operations* 2. 70-535: Architecting Microsoft Azure Solutions 3. MB6-895: Financial Management in Microsoft Dynamics 365 for Finance and Operations 4. MB6-896: Distribution and Trade in Microsoft Dynamics 365 for Finance and Operations 5. MB6-897: Microsoft Dynamics 365 for Retail
Resources Simplifying Dynamics 365 Announced September 22, 2017 • Blog post • PartnerSource • Dynamics Learning Portal Blitz Sessions • FAQ • Questions? Post on the Dynamics 365, Business edition community: https://community.dynamics.com/business Certifications Requirement for CSP Due Feb 2018 • Compliant Exams Learn more • Dynamics Learning Portal • Dynamics 365 Roadmap Site – Public • PartnerSource • Partner 90 day FREE Dynamics Learning Portal Trial or as part of ASfP or Premier support (SAM/TAM) • Dynamics Demos or customer trial • Dynamics Home page – Training, documentation, support, communities
Love Cloud Introducing the New Vuzion Control Panel Julian Dyer & Craig Gordon | Vuzion
New Control Panel: Features and Benefits Technical Capabilities Designed for Cloud Improved Management New Marketplace Improved User Experience Customer self serve
Provision and Management Setting up a new Customer Account and purchasing an O365 subscription
Reconciliation Reporting Managing Azure in the New Panel Demo Azure templates Budget Cap Azure Subscription Names
Managing Azure You can now view Azure usage reports for each Azure tenant within customer accounts
Billing You can now approve an order manually
• What payment methods to us are available in the new panel? • What billing cycles are available? - Info • What will your bills look like? - Demo • BaaS – Direct Debit and credit card options will be available Q1 2018 Billing
Next Steps Step 2 Contact Partner Team: partners@ vuzion.cloud Step 3 Vuzion review and process Step 1 Complete Vuzion CSP Indirect Provider Invite
Love Cloud Any questions?
Thank you for coming! @vuzioncloud #LoveCloudLDN

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Welcome to Love Cloud Manchester | 21st February 2018

  • 1.
    Welcome to LoveCloud Wednesday 21 February 2018 | 09:30-13:00 thestudio, Manchester @vuzioncloud #LoveCloudMCR
  • 2.
    What is LoveCloud? @vuzioncloud #LoveCloudMCR Who are Vuzion?
  • 3.
    Love Cloud |Agenda 9:30-9:45 Welcome & Introduction 9:45-10:15 Modern Workplace & Microsoft 365 10:15-10:30 Azure 10:30-10:45 Acronis Cloud Backup 10:45-11:00 Vuzion’s Top 10 Marketing Tips 11:00-11:15 Break and Refreshments ☕ 11:15-11:30 Vuzion Training & Development 11:30-11:45 Microsoft Business Applications 11:45-12:15 Introducing the New Vuzion Control Panel 12:15-12:30 Closing Thoughts 12:30-13:00 Networking Lunch 🍽🍽 @vuzioncloud #LoveCloudMCR
  • 4.
    Love Cloud Modern Workplace& Microsoft 365 Ian Hill & Chris Hoard, Vuzion | Dan Hobson, Microsoft
  • 5.
    Modern Workplace &Microsoft 365
  • 6.
    In 2016, morethan 3 billion customer data records were breached 41% of employees spend more time away from their desks than two years ago 72% of workers believe their success depends on their ability to be creative
  • 9.
    Microsoft 365 SKUs Windows10 ProEnterprise Mobility + SecurityOffice 365 Business Premium M I C R O S O F T 3 6 5 B U S I N E S S Windows 10 Enterprise E3Enterprise Mobility + Security E3Office 365 Enterprise E3 M I C R O S O F T 3 6 5 E 3 Windows 10 Enterprise E5Enterprise Mobility + Security E5Office 365 Enterprise E5 M I C R O S O F T 3 6 5 E 5
  • 10.
    Microsoft 365 Benefits Achieve more together Empower employeesto get work done Protect company data Simplify company systems Unlocks creativity
  • 11.
    Microsoft 365: Deployment Salonsoftware developer saves time and money, improves collaboration in the cloud “Data loss prevention sold us on Microsoft 365. Having our identities hosted in the cloud means we won’t have to worry about a domain controller failing and causing data loss or downtime.” - Ryan Taylor, IT Manager iSalon
  • 12.
    Microsoft 365 PartnerOpportunity Develop Your own service wrap and Managed Services Leverage Vuzion’s service wrap and extensive Professional and Managed Services +£1000 With Microsoft 365, partners stand to make nearly £1000 in revenue per user over 3 years. +£500 With Microsoft 365, partners stand to make over £500 in margin per user over 3 years.
  • 13.
    Modern Workplace Panel IanHill & Chris Hoard, Vuzion | Dan Hobson, Microsoft
  • 14.
    Microsoft 365: Pricing Microsoft365 F1 £7.50 Microsoft 365 Business £15.10 Microsoft E3 £28.00 Microsoft E5 £51.90 Want more Microsoft 365 information? Download our FREE eBook: vuzion.cloud/whitepapers/microsoft-365-partner-opportunity @vuzioncloud #LoveCloudLDN
  • 15.
    Thank you Speak toa member of the Vuzion team if you’d like to know more! @vuzioncloud #LoveCloudLDN
  • 16.
    Azure GTM Engagement DarrenRoberts | Channel Business Manager darren.roberts@vuzion.cloud @DarrenSaaS FUTURE PROOF BUSINESS
  • 17.
    High Performance Business Agility Integrated Development & Delivery Pipelines Disaster Recovery Flexible Pricing Security & Compliance Growingcollection of integrated cloud services Build, deploy, and manage applications through the global network of Microsoft data centres Freedom to build and deploy wherever you want, using the tools, applications, and frameworks of your choice. Azure Overview
  • 18.
  • 20.
  • 21.
    • Help resellersbuild their own Azure based solutions around a set of defined frameworks • Azure based “finished” services that can be resold • Bespoke solution development support • Service wraps to deliver operational efficiency Azure GTM Model
  • 22.
    • Available toall Vuzion resellers • Defined process to provide initial guidance on Azure opportunities • Opportunity qualification questionnaire followed by up to 1 hour telephone discussion • No charge for active Vuzion resellers Technical Opportunity Review
  • 23.
  • 24.
    If you’re interestedin finding out more, please find me in the break Thank you
  • 25.
    ACRONIS BACKUP CLOUD O365& RANSOMWARE Pieter Steins Bisschop Love Cloud Dublin
  • 26.
    26ACRONIS ® 2018 ManagementConsole Policy Engine Multi-Tenant Multi-Tier Audit Usage Reporting REST API Integrations Acronis Backup Cloud Acronis Files Cloud Acronis Data Cloud Services Future Cloud Services Acronis Disaster Recovery Cloud Acronis Storage Acronis Data Cloud Services At a Glance
  • 27.
  • 28.
  • 29.
  • 30.
    30ACRONIS ® 2018 Globaldamages from ransomware attacks in 2017 are expected to exceed $5 billion Source: Symantec report http://bit.ly/2xR8zmi 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 Ransomware infections trends 90% of people lose data due to accidental deletion, viruses, ransomware, hardware failure, device damage or theft 20% of hard drives fail during four-year period 120k computers and devices are lost or stolen every week in the US Companies and home users lose data… … more and more due to Ransomware
  • 31.
    31ACRONIS ® 2018 Source:F-Secure With an economic incentive to it, new Ransomware families appeared fast…
  • 32.
    32ACRONIS ® 2018 Twomajor global attacks just few months apart targeted companies May 2017. WannaCry ransomware impacted telephone companies, hospitals, manufacturing - all sorts of companies in over 100 countries, as well as home users. June 2017. NotPetya is actually much worse than ransomware – it wipes your data without any chance to restore. And it is affecting businesses as well as families. Google News, 12-May-2017 at 7:10pm EST … and attacks achieved new scales in 2017
  • 33.
    33ACRONIS ® 2018 Advancinginto new operating systems Advancing into new platforms and devices Ransomware-as-a-Service Advanced attack techniques Picture: Ransomware attach hits a railway station in Germany Ransomware Big Trends
  • 34.
    34ACRONIS ® 2018 Ransomwarefor Mac Ransomware for Linux Mac targeted … hope for larger ransoms • Infection through Premiere CC and MsOffice cracks • Distributed as deceived BitTorrent app • Ransomware-as-a-Service in black market Highly relevant for servers! • Case: South Korean hosting company Nayana infected • 153 Linux servers, 3,400 websites affected • USD 1M paid in ransom Trend 1: Advancing into new operating systems
  • 35.
    35ACRONIS ® 2018 Smartphones Wearables& Consumer Goods Medical Equipment Smart Vehicles Internet of Things Trend 2: Advancing into new platforms
  • 36.
    36ACRONIS ® 2018 Anyonecan become a cyber-criminal, no training required Example: Satan. Easy to deploy. Advertised as “capable to create own ransomware in less than 1 minute,” earns 70% cut of ransoms paid Ransomware-as-a-Service more and more popular, targeted at multiple different operating systems Trend 3: Ransomware-as-a-Service
  • 37.
    37ACRONIS ® 2018 Front-End Protection Protectionagainstphysicaldataloss Back-End Protection AcronisBackup On-Premise, Cloud, Hybrid Acronis Active ProtectionTM Detection and restore Systems Any Device Servers, PCs, Macs, Phones, VMs, etc. The result: Data can never be compromised ProtectionagainstRansomware Acronis Next Generation of Data Protection
  • 38.
    38ACRONIS ® 2018 Statistical distributiontest Compares data distribution within files to detect anomalies Protection against injections Detects ransomware that tries to partially encrypt files (Cerber) on behalf of trusted processes Ransomware evolves…
  • 39.
    39ACRONIS ® 2018 AcronisCustomersAcronis Labs Infected and clean processes farms Provides processes behavior data Updated knowledge base Acronis Learning Service Acronis Cloud Brain Model training, parameters optimization You are protected even without Internet Acronis Local Knowledge Base Acronis Active Protection 2.0: Learning Infrastructure … Data Protection evolves too
  • 40.
    40ACRONIS ® 2018 Complete 21platforms protected Fast 15-second RTOs Reliable 500,000+ businesses trust Acronis Easy 3 clicks to back up Upgrade via license key Innovative Prevents ransomware attacks Azure Windows Server Windows PC Exchange SQL Server Share Point Active Directory Hyper-V Mac iPadiPhone Linux Server Android Amazon EC2 VMware vSphere Office 365 Oracle x86 VM Server Oracle Database Red Hat Virtualization Linux KVM Citrix XenServer Technology Evolves – Your Backup Should Too with Acronis Active ProtectionTM Acronis Protects in Different Environments
  • 41.
    Thank you Speak toa member of the Vuzion team if you’d like to know more! @vuzioncloud #LoveCloudLDN
  • 42.
  • 43.
    Times Have Changed Yesterdaymarketing was seen as a creative cost centre Todays marketing is still trying to earn their seat at the leadership table Tomorrow marketing will be seen as revenue generators PAST TODAY FUTURE Brand Creative Sales “Support” Standalone tactics Marketing Funnel Pipeline Contribution Analytics Seller-Centric Campaigns Customer Relationships One Pipeline Revenue Ownership Predictive Analytics Buyer- Centric Campaigns Customer Experience Data-Driven Decision Making ACTIVITY FOCUSSED METRICS FOCUSSED REVENUE FOCUSSED
  • 44.
    @vuzioncloud #LoveCloudLDN Marketing involvement THEN… MARKETINGSALES NOW… MARKETING SALES Marketing owning an increasing part of the sales journey Purchase Awareness / Interest Understand Consider Analyse / Evaluate
  • 45.
    Channel Explosion Events Direct Mail Telephone TV Radio <1990 Print Display IM Email Events DirectMail Telephone TV (+Satellite) Radio 1990s Print Display Website Search Online Display IM Email Events Direct Mail Telephone TV Radio 1999 Print Display (+ Online) Website Search Paid Search Video Webinars Affiliate Marketing SMS IM Email (+ Mobile) Events Direct Mail Telephone TV Radio Print Display 2000s Website (+Mobile) Search Paid Search Online Display Video Webinars Blogs Podcasts Contextual Social Affiliate Marketing Apps Push Notifications SMS + MMS IM Email (+ Mobile) Events Direct Mail Telephone TV Radio Print Display 2010s Website (+Mobile) Search Online Display Programmatic Display Paid Search Video Webinars Blogs Podcasts Contextual Social (+ DM) Paid Social Affiliate Marketing
  • 46.
    Marketing Budgets Companies spendbetween 10-13% of total revenue on Marketing, after years of growth… ©20th Century FoxSource: Gartner IT’S SHOWTIME!
  • 47.
    THE MOST EXCITING OPPORTUNITIESIN 2018 19% 16% 14% 9% 9% 8% 6% 5% 4% 3% 2% 5% Optimising the customer experience Data-driven marketing that focuses on the individual Creating compelling content for digital experiences Using marketing automation to increase efficiency and relevance Video to increase brand engagement Multi-channel marketing Social marketing Utilising artificial intelligence / bots to drive campaigns and experiences Internet of Things / connected devices e.g. wearables, audience tracking Reaching and understanding mobile customers Engaging audiences through virtual or augmented reality None of the above
  • 48.
    SITUATION (WHERE ARE WENOW?) 1. Work to a Framework OBJECTIVES (WHERE DO WE WANT TO BE?) STRATEGY (HOW DO WE GET THERE?) TACTICS (ACTIVATING/IMPLEMENTING STRATEGY) ACTIONS (RESPONSIBILITIES, RESOURCES, SKILLS) CONTROL (HOW WE MONITOR PERFORMANCE) EXPAND (HOW WE OPTIMISE AND IMPROVE)
  • 49.
    2. Review yourProposition • WHAT are you selling? • WHO are you selling to? • WHERE are you selling? • HOW are you different from your competition? • WHY do you do what you do? • WHY should I buy it from you? Develop and test your value proposition Ensure your people are bought into it – create a culture
  • 50.
    3. Benchmarking Performance Benchmarkingis crucial to: • Show how future marketing work is performing against previous activities • Show how your properties setup and seen/scored/ranked by others e.g. Google SCORE YOUR DIGITAL MARKETING ASSETS Blog Content and copy Customer experience Design Digital marketing Facebook LinkedIn SEO Social Technical Twitter Website DEVELOP YOUR MARKETING SKILLS
  • 51.
    4. Review EachTouchpoint AWARENESS UNDERSTAND CONSIDER ANALYSE Service Pages, Whitepapers, Webinars, Videos Brochures, Demos, Trials Social Endorsement, Recommend Colleague Satisfaction Survey, Case Studies/Testimonials Tips, Recommendations, Assessments ENABLE ENGAGE DELIGHT ACTIVATE Press, Awards, Events, Research, Infographics Reviews, Success Stories, Comparisons, Calculator Checklists, How to Guides/Videos PURCHASE PAID & EARNED SEM, Display, Social, SEO, PR OWNED & EARNED Email, Events, Social, Account Management & Support OWNED & EARNED Email, Events, Social, Account Management & Support
  • 52.
    5.Who Is YourBest Salesperson? 1. Always selling 2. Knows the most about your business, industry and services 3. Always delivers the right pitch 4. Can do things you can’t 5. Handle the most prospects without moaning 6. Delivers the highest number of leads 7. The perfect team player CONSTANTLY INVEST IN YOUR WEBSITE TO ENSURE IT DELIVERS BUSINESS SUCCESS
  • 53.
    6. Marketing Automation Whatinformation are you able to gather from your website visitors? What commercial actions can you drive from your data?
  • 54.
    7. The Importanceof Content • 86% of UK B2B companies use content as the engine behind all Lead Generation, Cross-Selling and Up-Selling activities • On average 30% of B2B companies marketing budget in the UK is spent on Content Marketing 15% 28% 15% 21% 9% 8% Daily >1 Per Week Weekly >1 Per Month Monthly <1 Per Month Resource: Content Marketing in the UK 2018 – Benchmarks, Budgets & Trends Rinse & Repeat Maximise effectiveness across all channels • Social: Post & Share • Email: Newsletters, Email Programs, Email Signature • Web: Homepage Banner, Content, LiveChat, Blocks, Blogs, Portals • Paid Media: Search, Display, Social, Content Networks • PR: Sell into Publishers and Key Influencers • Events & Webinars: Discuss, promote & distribute • Telemarketing Sales, Account Managers: Discuss and promote content during calls How often do successful Tech Marketers publish content?
  • 55.
    8. Delivering GreatExperiences • Marketing technology spend overtook IT technology spend in 2017 • On average UK businesses are spending 16% of their marketing budget on technology • The UK and US Marketing Technology marketplace is currently worth £24.5 billion per year • Number of solutions has grown exponentially with >6,000 in the market Sources: Gartner 2017, Chief MarTech, WARC Key Marketing Technologies Acquisition Content Management Communications Data Analytics & Intelligence Customer Feedback Database
  • 56.
    9. Measure &Iterate Keyword Rankings, Reach, Impressions, Open Rate % New Users, Users, Followers, Clicks, Click Through Rate, Click To Open %, Cost Per Click, Download, Form Submissions - By Type, By Channel Returning Users, Page Views, Bounce %, Avg. Session Length, Avg. Page Views Per Session, Shares, Retweets, Unsubscribe %, Leads - By Type, By Channel Opportunities, Lead to Opportunity (%), Probability to Win, Est. Revenue, Est. Close Date Won Opportunities (number, £, seats) Avg. Deal Size, Avg. Seats Conversion Rate %, Cost Per Acquisition METRICSUSER JOURNEY BehaviouralLeadScore AWARENESS UNDERSTAND CONSIDER ANALYSE ENABLE ENGAGE DELIGHT ACTIVATE PURCHASE
  • 57.
    Marketing ROI Brent Combest GeneralManager, OCP Microsoft “ Microsoft’s top performing partners spend between 8 to 10% of revenue on marketing, other partners spend 1 to 2%. Top partners are growing at 2x faster and seeing a 30-40% growth rates on revenue. “
  • 58.
    Thank you @vuzioncloud #LoveCloudLDN 'Microsoftmust transform its marketing in the next 3 years or fail’ Chris Capossela, Microsoft CMO “ “
  • 59.
    Readiness & EnablementProgramme Craig Gordon, Head of Vuzion Abby Herzberg, Training Coordinator February 2018
  • 60.
  • 61.
  • 62.
    Educate Your Sales& Technical Teams PRODUCT CATEGORIES Modern Workplace Data & Artificial Intelligence Business Applications Apps & Infrastructure Micro Learning Virtual Learning Live Instruction
  • 63.
    Develop Your Skills& Knowledge MICROSOFT COMPETENCIES Office 365 • Cloud Productivity • Small & Midmarket Cloud Solutions • Communications • Messaging Dynamics 365 • Business Applications • Cloud Customer Relationship Management • Enterprise Resource Planning Microsoft 365 • Windows & Devices • Enterprise Mobility Management Azure • Cloud Platform • Application Development • Datacenter • Enterprise Mobility Management
  • 64.
    Grow Your SalesPipeline Customer Events Go To Market Planning Smart Eco-System Coaching Sales Training Solution Sales Support
  • 65.
    Engage and WinMore Customers Pre-Sales & Support Training Sales & Marketing
  • 66.
    INCENTIVES Up to $210,000 AdditionalRebate Microsoft Azure INCENTIVE: 2 Months rebate up to $10,000 for new Azure CSP customers UK ONLY!! + $1,000 per $3,000 consumed, per customer IN ADDITION TO: 10% Margin 8% Core Incentive Rebate 10% Azure VM Instances 5% EU/EFTA Accelerator Up to $70,000 Additional Rebate Microsoft Dynamics 365 INCENTIVE: $2,000 rebate per new Dynamics 365 CSP customer + $5,000 rebate per $1,000 spend IN ADDITION TO: 18% Margin 8% Core Incentive Rebate Additional Rebate Microsoft Office 365 INCENTIVE: 10% Additional rebate for >150 seat customers IN ADDITION TO: 15% Margin 8% Core Incentive Rebate 3% Business Premium, E3 & E5 5% Microsoft 365 E3 & E5
  • 67.
    abigail.herzberg@vuzion.cloud www.vuzion.cloud Thank you Craig Gordon,Head of Vuzion Abby Herzberg, Training Coordinator craig.gordon@vuzion.cloud
  • 68.
    Sam Garrett |Partner Technology Strategist Microsoft
  • 69.
  • 70.
    Dynamics 365Dynamics 365CRMERP Talent Retail Finance and Operations Project Service Automation Marketing Sales Field Service Customer Service Dynamics 365 Dynamics 365
  • 71.
  • 72.
    Microsoft will offera single collection of Dynamics 365 applications for customers of all sizes and complexity to digitally transform their organizations across all lines of business – Marketing, Sales, Service, Finance, Operations, and Talent – at their own pace. Instead of offering separate editions (e.g. “Business edition” and “Enterprise edition”), we will focus on enabling any organization to choose from different price points for each line of business application https://cloudblogs.microsoft.com/dynamics365/2017/09/22 /simplifying-dynamics-365-offerings/ Microsoft will offer a new end-to-end business management cloud solution – an expansion of Dynamics 365 for Finance and Operations, Business edition adding the full capabilities of Dynamics NAV. It will be delivered as two distinct offerings, which customers can buy through our partner channel: • A Microsoft Dynamics 365 cloud application • A business application platform for ISVs
  • 74.
  • 76.
    Due 1st Feb2018 • Operations and Customer Engagement Partners • Must have a minimum of 2 people certified from the currently compliant exams on the respective product they wish to transact • Operations Partners • Must maintain a Microsoft Dynamics Advanced Support for Partners Plan (ASfP) or higher Microsoft plan Compliant Certifications: Refer to MSDN Customer Engagement 1. MB2-715: Microsoft Dynamics 365 customer engagement Online Deployment 2. MB2-716: Microsoft Dynamics 365 Customization and Configuration 3. MB2-717: Microsoft Dynamics 365 for Sales 4. MB2-718: Microsoft Dynamics 365 for Customer Service 5. MB2-877: Microsoft Dynamics 365 for Field Service *New exam available from December 2017 Operations 1. MB6-894: Development, Extensions and Deployment for Microsoft Dynamics 365 for Finance and Operations* 2. 70-535: Architecting Microsoft Azure Solutions 3. MB6-895: Financial Management in Microsoft Dynamics 365 for Finance and Operations 4. MB6-896: Distribution and Trade in Microsoft Dynamics 365 for Finance and Operations 5. MB6-897: Microsoft Dynamics 365 for Retail
  • 77.
    Resources Simplifying Dynamics 365Announced September 22, 2017 • Blog post • PartnerSource • Dynamics Learning Portal Blitz Sessions • FAQ • Questions? Post on the Dynamics 365, Business edition community: https://community.dynamics.com/business Certifications Requirement for CSP Due Feb 2018 • Compliant Exams Learn more • Dynamics Learning Portal • Dynamics 365 Roadmap Site – Public • PartnerSource • Partner 90 day FREE Dynamics Learning Portal Trial or as part of ASfP or Premier support (SAM/TAM) • Dynamics Demos or customer trial • Dynamics Home page – Training, documentation, support, communities
  • 78.
    Love Cloud Introducing theNew Vuzion Control Panel Julian Dyer & Craig Gordon | Vuzion
  • 79.
    New Control Panel: Featuresand Benefits Technical Capabilities Designed for Cloud Improved Management New Marketplace Improved User Experience Customer self serve
  • 80.
    Provision and Management Settingup a new Customer Account and purchasing an O365 subscription
  • 81.
    Reconciliation Reporting Managing Azurein the New Panel Demo Azure templates Budget Cap Azure Subscription Names
  • 82.
    Managing Azure You cannow view Azure usage reports for each Azure tenant within customer accounts
  • 83.
    Billing You can nowapprove an order manually
  • 84.
    • What paymentmethods to us are available in the new panel? • What billing cycles are available? - Info • What will your bills look like? - Demo • BaaS – Direct Debit and credit card options will be available Q1 2018 Billing
  • 85.
    Next Steps Step 2 ContactPartner Team: partners@ vuzion.cloud Step 3 Vuzion review and process Step 1 Complete Vuzion CSP Indirect Provider Invite
  • 86.
  • 87.
    Thank you forcoming! @vuzioncloud #LoveCloudLDN