Growth hacking is the business school of high growth startups, providing tools and best practices for attracting customers, selling to them, and retaining them. It involves optimizing channels, messaging, pricing, and onboarding through techniques like A/B testing, dashboards, metrics, and user testing to provide huge value to many people. The goal is learning what drives customer adoption, engagement, and advocacy through real-world growth case examples.

1. Welcome NGH#2

2. Business
Earn more than you spend
Business School provides more detail
Business school is not business
2

3. High-growth startup
Find out how to
provide huge new value
to a lot of people
What is the business school of High Growth?
3

4. The ingredients in high growth
Attract a lot of customers to your value
Which channels, which message and how to optimize
Let them experience your value
How to onboard, how to focus on the key AHA, what is that?
Sell them something
Pricing, timing, messaging, packages, priming, ...
Retain them and create ambassadors
Why do they come back?, why do they connect to others?
4

5. What is Growth Hacking?
A very large toolbox
Growth Hacking is
the Business School of High Growth
Growth Hacking is not growth
5
A/B testing
Channels
Dashboards
Metrics
User TestingBest practice
Inspiration
Mails
Messaging
Statistics

6. What is Growth Hacking?
See nordicgrowthhackers.com/Resources
6

7. And now the fun begins...
Now for the actual growth cases
7